The Fastest Way to Build Trust With Cold Prospects | Bill Hammett

Honest Wealth Builders · Jul 12, 2026 · 1h 15m

Abi Asija sits down with Bill Hammett President of Hammett Health Inc., an employee benefits firm helping employers across the Western United States with medical, dental, vision, life insurance, disability, and year-round benefits strategy. Bill has built the firm to about $800,000 in annual revenue with 100+ active employer clients and a three-year target of $2,000,000, but the core challenge is communicating value before prospects experience the service and reducing the business’s dependence on him as the main salesperson.Key Insight: In a market where health insurance can look like a…