Megan Prelinger, “Inside the Machine: Art and Invention in the Electronic Age” (Norton, 2015)

New Books in Technology · Nov 19, 2015 · 1h 9m

Megan Prelinger‘s beautiful new book brings together the histories of technology and visuality to ask the question, “What cultural history of electronics can be extrapolated from a close look at the associated graphic art?” Inside the Machine: Art and Invention in the Electronic Age (W. W. Norton, 2015) treats the commercial and advertising art of the mid-twentieth century as an archive to explore the social and cultural engagement with electronics technologies during a particularly vibrant moment for the American graphic commercial arts. Incorporating text and image as sources to be read…