Tougher than Court - Jennifer Rizzotti on the Business Side of Women's Basketball
Brooke Goff and co-host Brian welcome Jen Rizzotti—former UConn star and now President of the Connecticut Sun—for a wide-ranging conversation on leadership, women’s basketball, and what it takes to build something that lasts.Jen takes us from the early UConn days with Geno Auriemma and a “small, young, feisty” roster to the rapid evolution of women’s hoops—from limited exposure and the ABL/WNBA beginnings to today’s surge in attention, branding, and business growth. They also get into NIL, the difference between endorsements vs. “pay for play,” the realities of social media pressure, how…
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