228. Design for a Better World feat. Donald A. Norman

unSILOed with Greg LaBlanc · Dec 23, 2022 · 56m

Design is the science of the artificial, but what makes for good design? Everything designed is man-made, but not everything man-made is designed. There are ways to study and teach good design theory, but implementation and human use is needed to refine and inform the field to make things more efficient and intuitive. Donald A. Norman is a professor emeritus at the University of California San Diego, who has also taught at Northwestern University’s Kellogg School of Management. He is the founding Director of the Design Lab and was a member of the Nielsen Norman Group. Don is also the author…