Latest / The Steve Harvey Morning Show / Cheryl Cobb Full Interview

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Cheryl Cobb Full Interview · The Steve Harvey Morning Show

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Speaker 1: making conversations. That's right you heard the man. I'm the host.
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Speaker 1: Each Money Making Conversation talk show is about entrepreneurship and entertainment.
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Speaker 1: interviews provide relatable information to the listener by career and
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Speaker 1: financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and how
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Speaker 1: to live in balance life. I can't do this show
2:08
Speaker 1: with our guess. So my next guest as Holly has
2:12
Speaker 1: Hollywood buzzing about her new book, Dirty Little Secrets that
2:16
Speaker 1: Nobody Wants to tell you about the entertainment industry. I've
2:19
Speaker 1: been in the industry, entertainment industry. I read this book
2:22
Speaker 1: very excitable, very I got very excited when I first
2:25
Speaker 1: of I read the titler. Oh, curiosity killed the cat.
2:28
Speaker 1: I gotta know, I gotta know, And she's told me
2:30
Speaker 1: a lot of information. Some things I did know, some
2:32
Speaker 1: things I didn't know. That's all the process of why
2:34
Speaker 1: we read, why we educate ourselves. She's the one behind
2:37
Speaker 1: the scene of many many music and beloved artists including uh,
2:42
Speaker 1: Tony Braxton, Chante More, Carrie Underwood, Fantasia, World Downing and Vogue,
2:48
Speaker 1: Escape the brad Oh and many more. Please welcome to
2:52
Speaker 1: money making conversations. I don't know how I missed this
2:55
Speaker 1: young lady in my journey in music. Chryl Cobb, Hello,
3:00
Speaker 1: good morning afternoon. How did I missed you? You know
3:06
Speaker 1: all these names here? You know Tony Braxton, Chante Moore,
3:10
Speaker 1: you know Fantasia. So many times I've encountered my relationships
3:15
Speaker 1: saying Fantasis in Vogue escape the brad how did we not?
3:20
Speaker 1: And even in your when you said Barry Hankerson, when
3:22
Speaker 1: you said Baron Hankerson, who was at the time was
3:24
Speaker 1: managing or kill, I go, Hi, have I not met
3:27
Speaker 1: this young ladies? Your car, we said Barry. When I
3:30
Speaker 1: read your book, you said Baron Hankerson, I went through.
3:32
Speaker 1: I said, I don't know how I've not met her.
3:37
Speaker 1: You know what's funny, And you know this, working with Salent,
3:40
Speaker 1: you're in the background, and I tried to really stay
3:44
Speaker 1: in the background and let the artists be the artist.
3:47
Speaker 1: I'd be the manager or the branding person and let
3:50
Speaker 1: them do their job. And I was there to support
3:52
Speaker 1: and I enjoyed. It was fun and I liked it
3:55
Speaker 1: like that. Well, you know the funny part about your book,
3:57
Speaker 1: I would like to ask, I guess when they come
3:59
Speaker 1: on on the show, what is your gift or gifts?
4:02
Speaker 1: Srill carb One of my loyalty, m loyalty is when
4:10
Speaker 1: I'll tell you this, it's also it's one of my
4:14
Speaker 1: wisest and biggest strengths and also one of my biggest failures,
4:17
Speaker 1: because I'm loyal to a fault, and sometimes that will
4:20
Speaker 1: get you in trouble. But my father was a marine.
4:24
Speaker 1: Semprefied that's how I grew up. And when you get
4:27
Speaker 1: into something that you love and you attach yourself to
4:30
Speaker 1: something that you believe in, then you'd be loyal to
4:32
Speaker 1: that and and praise perfectly, they'll they'll be loyal to you.
4:36
Speaker 1: But that's one of my biggest strengths is loyalty. We
4:40
Speaker 1: know it's really also when I say that, is that
4:42
Speaker 1: when I'm reading a book. One of the things that
4:44
Speaker 1: one of my big takeaways from your book the book
4:46
Speaker 1: I'm talking to Sheriff carb and her book is entitled
4:49
Speaker 1: Dirty Little Secrets that Nobody Wants to tell you about
4:52
Speaker 1: the entertainment industry, was that we get into this business
4:56
Speaker 1: not really knowing our true gifts. That's why I asked
4:59
Speaker 1: what your gift was, because you know, you came in
5:01
Speaker 1: and as an assistant for a lot of uh talented people.
5:05
Speaker 1: And one of the fun stories I read was when
5:08
Speaker 1: Tony Braxton looked at you and said, you you're not
5:10
Speaker 1: a manager, You're not as sister, You're a manager, and
5:14
Speaker 1: the very next day you quit and she fired you
5:17
Speaker 1: at the same time. Story it was a mutual agreement.
5:22
Speaker 1: It was we were working on a video in Miami, Florida,
5:26
Speaker 1: and she was lovely and I went in and we
5:29
Speaker 1: were introduced through mutual friends and after spending a couple
5:32
Speaker 1: of days on the video shoot, on the way home, yeah,
5:34
Speaker 1: she was like, you know, I don't know why you're
5:38
Speaker 1: trying to be my assistant. But she didn't know that
5:40
Speaker 1: I had just gotten into the business and I've been
5:44
Speaker 1: working with Luther Vanrol for about maybe nine months. That
5:48
Speaker 1: was my first gig, Luther v Andros traveling the world,
5:51
Speaker 1: and she needed an assistant and I was like, hey,
5:54
Speaker 1: this is the next gig. I'll take it right and
5:57
Speaker 1: I took the job, and you know, after the weekend,
5:59
Speaker 1: I was I can't do this. I can't do it,
6:02
Speaker 1: and the same it's just like I think you should,
6:05
Speaker 1: you should be something else. I'll tell you what. Maybe
6:07
Speaker 1: Like um about after, she said this is not gonna
6:10
Speaker 1: work and I said, you know, you're right, it's absolutely
6:13
Speaker 1: not gonna work out. She called me back about a
6:15
Speaker 1: month later, just randomly at the Clear Blue Sky and
6:18
Speaker 1: said I'm going to Europe. I need a tour manager.
6:21
Speaker 1: Would you be interested? And I was like absolutely, I'd
6:24
Speaker 1: never traveled to Europe, uh in that capacity but I
6:28
Speaker 1: was like, I could do it, and that's why we
6:30
Speaker 1: started our journey. And I think we had like a
6:33
Speaker 1: six or seven year journey from you know, for me
6:35
Speaker 1: being her road matt tour manager road manager onto her
6:38
Speaker 1: day to day manager and then made of honor in
6:41
Speaker 1: her wedding. So it was, you know, that's how relationships established. Um.
6:45
Speaker 1: But that's how I started my journey with Tony Braxton
6:48
Speaker 1: and it was a good journey. Well, you know, it's
6:49
Speaker 1: really interesting when I read when I'm reading about the
6:52
Speaker 1: book because that little moment right there, being a tour
6:55
Speaker 1: manager to Europe. Okay, now that's something you had not
6:58
Speaker 1: done at the time, had not, But that did not
7:02
Speaker 1: throw any fear into you, like, oh let me pass
7:05
Speaker 1: on this opportunity. But that's the drive, that's the drive
7:09
Speaker 1: that you have inside, that's the that's the gift that
7:12
Speaker 1: you have inside, is that you're not you do allow
7:15
Speaker 1: you never let fear win. And a lot of people
7:17
Speaker 1: left fear win a change the opportunity. They doubt themselves,
7:20
Speaker 1: But you didn't doubt yourself. Why not? Well, I knew
7:25
Speaker 1: going into the industry that I could do it. I
7:27
Speaker 1: had a background in production, so I was just clear
7:32
Speaker 1: and faith. I walked out on faith of every decision
7:35
Speaker 1: I make its faith um experienced though. Let me tell
7:39
Speaker 1: you I worked with Luther, and Luther was a perfectionist
7:43
Speaker 1: and I had the y yes he was Excuse me.
7:48
Speaker 1: I had the pleasure of traveling to Europe with Luthor
7:53
Speaker 1: as a hospitality director. So I was way in the background.
7:57
Speaker 1: Lord's the potem pole. But you know what I did.
8:00
Speaker 1: Let me tell you Rashwan. I attached to myself to
8:03
Speaker 1: his tour manager and we became best friends, and he
8:08
Speaker 1: taught me everything. Cath Richards blessed us, so he's not
8:10
Speaker 1: with us today, but he was excellent and I and
8:15
Speaker 1: let me tell you, anybody knows anything about Lucive Andros,
8:18
Speaker 1: they knew that he everything was first class. Everything, his staff,
8:21
Speaker 1: his tint, it was superb. So I attached myself to
8:24
Speaker 1: somebody who I knew understood the business. And once I
8:27
Speaker 1: got the job with Toni Braxton, I was like, I
8:29
Speaker 1: could do this Richards relationship. Marty, that's what you're talking about,
8:36
Speaker 1: you know, really interesting when you're talking about this, because
8:39
Speaker 1: you know, she got introduced to this world at first
8:41
Speaker 1: class level. Luther Andro's career, Uh when she came on board,
8:47
Speaker 1: three thousand people was a minimum that he will perform
8:50
Speaker 1: in front of Luther rain drows and and you know,
8:55
Speaker 1: everything had to be right, the food had He was
8:57
Speaker 1: a consummate professional, and so when you ACKed in the room,
9:00
Speaker 1: he was never allowed. You know, his persona, his his brand,
9:05
Speaker 1: all those things matter to him. And that's why he
9:08
Speaker 1: had had the career that he had and left us
9:11
Speaker 1: with the hits that he left us with because he
9:13
Speaker 1: treated everybody as humans and never saw himself as being
9:17
Speaker 1: bigger than the moment. And so that was that was like,
9:21
Speaker 1: you know, that was like a PhD on how to
9:23
Speaker 1: do a tour right and how to how to treat
9:26
Speaker 1: people on a tour that you got right is to
9:35
Speaker 1: keep telling you, girl, I should have met you. Okay, again,
9:39
Speaker 1: this is Sheryl Carr. I'm talking to Sheryl car. She
9:41
Speaker 1: has a book called Dirty Little Secrets that nobody wants
9:43
Speaker 1: to tell you about the entertainment industry. Now this person again,
9:49
Speaker 1: Luther Van Draws, Hospitality director Tony Bradston, Chante more carry Underwood.
9:56
Speaker 1: You know American Island Plantation, American Island, Will Diamond, who
10:01
Speaker 1: I love, who I feel. There's never gotten this due
10:03
Speaker 1: as a performer or a single. He's just as amazing
10:08
Speaker 1: as Loosly absolutely in Vogue, Escape all the brad you
10:16
Speaker 1: know it's this is just a short list of people
10:19
Speaker 1: that she has uh, she has touched. And when I
10:22
Speaker 1: say touch, let me just get personal a little bit.
10:25
Speaker 1: From a manager, management perspective or producer perspective, trance has
10:30
Speaker 1: to be there. You have to have answers when people
10:32
Speaker 1: they will come to you for answers and you can't
10:34
Speaker 1: go huh, you have you better have an answer because
10:39
Speaker 1: they are depending on you when they wake up, depending
10:42
Speaker 1: on you. When't you go to sleep? Um? I remember
10:45
Speaker 1: Steve Harvey shuld always tell me here you know everything?
10:47
Speaker 1: You know what you're trying to go? Yeah? And even
10:53
Speaker 1: Sure he was looking at me, go you serious, aren't you? Yes?
10:56
Speaker 1: I am serious. What you need to know, Steve, I'm
10:59
Speaker 1: gonna tell you because I'm not gonna sit a bit ja,
11:01
Speaker 1: I don't know anything. And it was so it was
11:03
Speaker 1: so funny because I know managed Steven A. Smith Nas
11:06
Speaker 1: And it was so funny that Steven he called me,
11:08
Speaker 1: he called me off god he and he asked me
11:11
Speaker 1: a question. I went, I don't know he went, hold up,
11:14
Speaker 1: now this needs to make the national news. Rashan McDonald
11:18
Speaker 1: said he didn't know anything and so and that don
11:21
Speaker 1: on me out of respect and also out of uh
11:24
Speaker 1: that people know that about your brand, that they know
11:27
Speaker 1: they can come to you and get an honest statement
11:29
Speaker 1: that they know, and that's what you have built in
11:32
Speaker 1: your life. You don't get all these names associated with
11:35
Speaker 1: your brand, Siryl, unless you get that reputation of being honest,
11:40
Speaker 1: get that reputation of being able to deliver. Yes. Yes,
11:44
Speaker 1: And let me tell you something very interesting that you said.
11:48
Speaker 1: Being able to be honest is so important and one
11:51
Speaker 1: of the secrets in my book, I think it's number nine.
11:55
Speaker 1: It's called Pick your Battles. And what Pick your Battles
11:58
Speaker 1: explains is is that as a manager, your job is
12:02
Speaker 1: to advise and to consult. You're not you're not their boss,
12:07
Speaker 1: and they're not your boss. Your job is to actually
12:10
Speaker 1: cause when they don't take your advice our consultation, then
12:13
Speaker 1: your job is no longer needed. So you know, if
12:16
Speaker 1: I have an artist and I advise them and they
12:18
Speaker 1: decided not to take my advice, then my advice to
12:21
Speaker 1: them is do what you need. I'm gonna back you
12:25
Speaker 1: and we'll find a solution right or wrong. But this
12:28
Speaker 1: is my advice, and this is what wise counsel is
12:31
Speaker 1: so important. But at the end of the day, they
12:33
Speaker 1: make their own decisions and you have to go with it. Absolutely.
12:37
Speaker 1: It was one of the one of your favorite lines
12:39
Speaker 1: in this book of you said, you've been fired, rehired,
12:42
Speaker 1: and quit. You've been fired by some of the best
12:45
Speaker 1: people in the industry. And it's okay. Now. Yes, the
12:49
Speaker 1: reason I'm a I'm a slow this down for a
12:52
Speaker 1: minute because I gotta talk a little racial here, because
12:56
Speaker 1: I learned this. I learned this in the business, you know,
12:59
Speaker 1: from from my white counterparts. You know I would they
13:03
Speaker 1: would get fired. They come in, shake the person's hand,
13:07
Speaker 1: say thank you for the opportunity, and walk away. And
13:12
Speaker 1: I've seen my my black counter for mad. But we
13:15
Speaker 1: all know nobody likes to get fired. Nobody likes to
13:17
Speaker 1: get You know that that's a bad experience. But but
13:20
Speaker 1: this is the long run. This is the run. This
13:24
Speaker 1: is a relationship. How you react because it's a very
13:26
Speaker 1: small circle. In high the wood, entertainment is a very
13:29
Speaker 1: small circle. So if you're a fool over here, leave
13:33
Speaker 1: it they're gonna circulate to everybody real quick. So it's
13:36
Speaker 1: how you exit, how you exit those dark moments. It's
13:40
Speaker 1: very key, and it's from a minority perspective. You cannot
13:44
Speaker 1: take this stuff personal. You cannot. But you know what's
13:48
Speaker 1: interesting about that, that's a learned behavior too, because nobody
13:52
Speaker 1: you could work at Walmart, nobody wants to get fired.
13:56
Speaker 1: And it doesn't feel good under any circumstances, doesn't feel good.
14:00
Speaker 1: But once you understand the process, and that's this is
14:02
Speaker 1: why I wrote this book and number You're Gonna Get
14:05
Speaker 1: Fired is my number one chapter is because you're going
14:09
Speaker 1: to get fired, and I teach you how to process it.
14:12
Speaker 1: And there's like four or five little steps that you
14:14
Speaker 1: have to go to to recovery. And those steps, all
14:18
Speaker 1: though their small, as you say, little nudgets, they are meaningful.
14:22
Speaker 1: And when you understand them, and you you begin to
14:25
Speaker 1: sore because you're going to your next job and you
14:27
Speaker 1: understand that it's a job and you have to separate
14:29
Speaker 1: the friendship from the business. And don't go, don't get
14:33
Speaker 1: you up, don't don't get too far in the book now,
14:36
Speaker 1: because you're in chapter one and you just slid down
14:37
Speaker 1: a chapter that now I've read your book. Now you're
14:40
Speaker 1: gonna go slow. They're gonna mess over me. I We're
14:42
Speaker 1: gonna We're gonna get this story told correctly on Money
14:45
Speaker 1: Made Conversation because when she does a chapter, she does
14:48
Speaker 1: a little a little recap just cause you missed the
14:50
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14:53
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14:55
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14:57
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Speaker 1: T E R dot ai. Share a car. I don't
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Speaker 1: know how that's gonna be our relationship. I don't know
17:03
Speaker 1: how I missed Sherril carb in Hollywood. She's an entertainment legend.
17:07
Speaker 1: Please we will be right back with more money making conversations. Hi,
17:12
Speaker 1: just Sean McDonald. You're listening to money making conversations on
17:15
Speaker 1: the phone and Sheryl Cobb off air. You know, we're
17:17
Speaker 1: just talking and just talking like brother and sister. Our
17:20
Speaker 1: producers say, can we get some of this stuff on
17:22
Speaker 1: the air. She's the author of the very new new book,
17:25
Speaker 1: Dirty Little Secrets that nobody wants to tell you about
17:28
Speaker 1: the entertainment industry. And the thing about it is that
17:32
Speaker 1: being that I've I've been a successful and still I'm
17:35
Speaker 1: still as a successful manager, producer, radio, TV. The thing
17:39
Speaker 1: about it is that being able to talk to somebody
17:41
Speaker 1: who's been there, done that, it's really refreshing. And I
17:45
Speaker 1: found that really really refreshing about your book is that
17:50
Speaker 1: it's very honest and very truthful and putting together a
17:53
Speaker 1: book like this walk us through the steps, Sheryl, you know,
17:59
Speaker 1: it's we start with experience, just really experience. And I
18:04
Speaker 1: was literally I wrote another book, which I'll tell you
18:06
Speaker 1: about later, when I said, but it's a bigger book,
18:10
Speaker 1: but this ten dirty Little Secrets is a small book
18:13
Speaker 1: out of the big book. As I was writing the book,
18:15
Speaker 1: I was like, he's a nugget that people need to know.
18:19
Speaker 1: So these were extracted out of my bigger book. And
18:22
Speaker 1: I decided to releaseys from first because right now, these
18:26
Speaker 1: kids out here and then also experienced artists that can't
18:29
Speaker 1: like reboot their careers need to read the books. So
18:33
Speaker 1: that's how it started, just me going over. I was like,
18:36
Speaker 1: what are the ten things? Not a lot? There's something simple,
18:39
Speaker 1: the ten things that I believe people need to know.
18:43
Speaker 1: And I decided to use the things that affected me most,
18:47
Speaker 1: which is friendship, business, finance, loyalty, you know, picking your battles,
18:59
Speaker 1: and then also the ministrative stuff which I'm sure we'll
19:01
Speaker 1: get into later, and that's called your team. So both
19:05
Speaker 1: and picking the right team and having the ranking, so
19:07
Speaker 1: both were like the strongest things I can remember that
19:10
Speaker 1: will affect every artist, Every last one of these ten
19:14
Speaker 1: nuggets will affect you no matter who you are. So
19:18
Speaker 1: that's where the whole, that's where the energy came from.
19:21
Speaker 1: I know I wanted to stand order, but you brought
19:22
Speaker 1: up something that I want to keep at the top
19:24
Speaker 1: of the mind. The team. Who is your team? What
19:28
Speaker 1: is your team? I remember when I stopped managing Steve Harvey,
19:30
Speaker 1: and and I was by myself, you know, and I
19:35
Speaker 1: were trying to figure all this out by myself, and
19:38
Speaker 1: and and it took me by the year to realize, Rashan,
19:42
Speaker 1: you were successful with Steve hard for sure, but you
19:44
Speaker 1: also had a team. And so in seventeen I started
19:48
Speaker 1: assembling a team around me, people who knew my brand,
19:51
Speaker 1: who trusted me, had more passion for my brand sometimes
19:54
Speaker 1: than I had, because because it's important to have people
19:56
Speaker 1: around you that have passion for your brand, because it
20:00
Speaker 1: can get tiring. Just keep talking about yourself, keep motivating yourself,
20:04
Speaker 1: keep moving forward, and they drop some information about you.
20:07
Speaker 1: Then you go, oh, yeah, I forgot about that. Because
20:09
Speaker 1: I always tell people, when you keep telling the same story,
20:11
Speaker 1: you start reshaping it, because out of boarder, you start
20:14
Speaker 1: changing it, and you start short changing your opportunity, to
20:17
Speaker 1: short changing the things that you've accomplished because you trying
20:20
Speaker 1: to keep the story fresh for you. So it's important
20:23
Speaker 1: to have a team around you that will remind you
20:26
Speaker 1: of your story, the whole story, and to remind you
20:29
Speaker 1: of your capability, not a part of your capability, but
20:33
Speaker 1: your overall results. And that's why I keep reminding of
20:36
Speaker 1: the relationships that you have, because when you come on Minds,
20:39
Speaker 1: your money made conversation, I always want to talk about
20:42
Speaker 1: not with so much what you're doing right now, but
20:44
Speaker 1: also their journey, because the journey gives you the validation
20:48
Speaker 1: of why we're talking right now, why you can write
20:51
Speaker 1: a book like that. If I just start just talking
20:53
Speaker 1: about this book, people may get lost going I don't know, Well,
20:57
Speaker 1: who is she? Well, I guess what. I Am about
20:59
Speaker 1: to tell you who she is. I'm about to tell
21:02
Speaker 1: you why you should be impressed. I'm gonna tell you
21:04
Speaker 1: in this book, she talks about her flaws. She talks
21:07
Speaker 1: about her mistakes. She talks about how she's gotten up
21:10
Speaker 1: several times, how being fired was attack on her integrity,
21:16
Speaker 1: how R Kelly's old manager Custa like she was a man.
21:20
Speaker 1: That was the funniest line in that book. I'm telling something,
21:24
Speaker 1: you know, it was funny when I read. I laughed.
21:30
Speaker 1: So I said, I said, I said, sher said, he
21:35
Speaker 1: cuts me. I like I was a man, Like I
21:38
Speaker 1: was a man. I was paralyzed, Oh my god, truly paralyzed.
21:45
Speaker 1: And if I'll tell you if that was a defining
21:47
Speaker 1: moment for me, because I could have given up at
21:51
Speaker 1: that point because it didn't feel good and it hurt,
21:53
Speaker 1: and I was scared. He loved me. He was just
21:56
Speaker 1: angry with me, and that was that and so you know,
21:59
Speaker 1: but for me, right, no, no, no, it wasn't right.
22:04
Speaker 1: It wasn't right. But you know what, I took back
22:07
Speaker 1: and I'm paralyzed. Let me tell you, I was paralyzed
22:09
Speaker 1: for a minute. And then I was like, you know what,
22:11
Speaker 1: he didn't make me. M uh So let's go back
22:16
Speaker 1: to what I know, because what I know, nobody can
22:19
Speaker 1: take away from me. So let's take what I know
22:21
Speaker 1: and let's start there and start over. Something that you
22:25
Speaker 1: said I don't want to get over is you were
22:27
Speaker 1: talking about the team, and um, you asked me, how
22:31
Speaker 1: did I come up with the team, and how did
22:33
Speaker 1: I recover from being fired or from just tell you this.
22:38
Speaker 1: I same thing that happened to you happened to me.
22:41
Speaker 1: And then when you're out there alone on the island,
22:44
Speaker 1: you start you get depressed. It's easy to get depressed.
22:46
Speaker 1: It's easy to go Okay, God, I've worked so many
22:49
Speaker 1: years for this person and I've made them successful, and
22:51
Speaker 1: here I am alone. So I really started digging deep within.
22:55
Speaker 1: I was like, Okay, I'm gonna I'm gonna come up
22:57
Speaker 1: with with a crown fixer. I'm gonna and six. I
23:00
Speaker 1: need my crown six and I'm gonna fix other people's crown. Okay,
23:04
Speaker 1: I'm betting on me. Okay, it's time to bet on me.
23:07
Speaker 1: Those were the things. So I have a good friend.
23:08
Speaker 1: I'm gonna give her a shout out because she is
23:10
Speaker 1: the editor and ghost writer with me on my books.
23:13
Speaker 1: Her name is Dr Dean Gordon. I promise you this
23:15
Speaker 1: woman is amazing, she said. I told her I had
23:19
Speaker 1: a story. She said, come talk to me. I sat
23:21
Speaker 1: there and I talked to this woman for about three hours,
23:24
Speaker 1: and the next day she brought the manuscript and I
23:26
Speaker 1: could believe. She was like, this is your story. You
23:29
Speaker 1: wrote this. I just typed it and just split it
23:31
Speaker 1: in order. And that's how we started writing. And we
23:35
Speaker 1: finished that book and we started on another book. She's
23:38
Speaker 1: she is like a dream story whisperer. She will take
23:42
Speaker 1: your stories. You might think your story is one thing,
23:45
Speaker 1: and then you finished talking to her and you come
23:46
Speaker 1: out finding out, oh my god, I have a whole
23:48
Speaker 1: different story in me. So Stan Gordon's stuck with me,
23:52
Speaker 1: walked with me through the Jeremy pam Brussard's my publicist,
23:56
Speaker 1: who you know, was an amazing who came to me
23:58
Speaker 1: and said, you know what, I rusting you. You've brought
24:01
Speaker 1: me a lot of clients. You've been very loyal to me.
24:04
Speaker 1: You know what I'm gonna get on your teams. And
24:06
Speaker 1: then I have a young lady that's been under me,
24:09
Speaker 1: under my tutelage for years. And the mature Griffin said,
24:11
Speaker 1: I do social media. I'll do your social media, and
24:14
Speaker 1: I trust all three of those people, and we put
24:16
Speaker 1: a team together and if I mean honestly, God said,
24:20
Speaker 1: right it and I'll do the rest. And now it's
24:22
Speaker 1: just like take it off and well, you know this
24:25
Speaker 1: is really is because it's important. And when you talk
24:28
Speaker 1: about her putting information in that you forgot. That's what
24:32
Speaker 1: I was talking about. When you were a success and
24:34
Speaker 1: you don't have a team around you, then you forge
24:37
Speaker 1: can forget your greatness, You can forget your accomplishments. Because
24:41
Speaker 1: sometimes I always tell people like, sometimes you gotta have
24:44
Speaker 1: somebody else brag about you, hype you talk about you.
24:47
Speaker 1: That's why I love rappers. They started the hype game.
24:50
Speaker 1: Gotta come out there. I'm gonna tell you would come
24:52
Speaker 1: out and come out there. But but actually I started
24:55
Speaker 1: with Muhammad Ali. Muhammad Alias started the hypers. You know,
24:59
Speaker 1: he started it. You know, somebody coming out there, go
25:02
Speaker 1: out there and tell everybody how great I am? Why
25:04
Speaker 1: come out there? Absolutely absolutely there were there were There
25:09
Speaker 1: were oral publicists. You know, do you know who about
25:11
Speaker 1: to come on this stage? You were just tell this
25:13
Speaker 1: bad boy up, the greatest box of all time, the
25:16
Speaker 1: prettiest box of all time, and so and so that's
25:20
Speaker 1: what and so when you when you when you do so.
25:23
Speaker 1: When I was doing stand up comedy as a host,
25:25
Speaker 1: that's all I was doing. I was as a host,
25:27
Speaker 1: I was a hype goud. They give me the credits
25:29
Speaker 1: and I go, Okay, I gotta hype this person up.
25:31
Speaker 1: So everybody can realize why they should be excited about
25:33
Speaker 1: this person. So they're laugh at his jokes. Okay, a
25:37
Speaker 1: singer and things like that. So so so now you
25:40
Speaker 1: got a team of hype people around. That's all. I
25:42
Speaker 1: have a team of hype people around because sometimes I
25:45
Speaker 1: tell things like don't worry about that to go what
25:47
Speaker 1: do you mean don't worry about that? You have a
25:49
Speaker 1: degree in mathematics. Oh yeah, okay, that's that's a big deal.
25:53
Speaker 1: What should put it in your bio? How about working
25:55
Speaker 1: for working at IBM? That's a big deal. And so
25:58
Speaker 1: because you start cutting off little slices of your success.
26:02
Speaker 1: So it's important your book talk about that, and it's
26:06
Speaker 1: important that you understand the value of having people around
26:09
Speaker 1: you to promote your brand, support your brand, hype your brand.
26:14
Speaker 1: That part of the book was so important to me.
26:17
Speaker 1: Thank you, And did you read the part right after that?
26:22
Speaker 1: This is loyalty a team, but your team has to
26:25
Speaker 1: be that person has to be loyal to you as well. Absolutely,
26:28
Speaker 1: it goes both ways. Absolutely absolutely. I got that tip
26:32
Speaker 1: from Open Went Free. Well you know again, you know
26:37
Speaker 1: you went to meet her with Fantasia. Okay, and when
26:40
Speaker 1: you call girl King makes your girl King, I read
26:42
Speaker 1: your book, young lady. Just let you know. Sure, I'm
26:52
Speaker 1: gonna drop a nugget on whatever, because see, so you
26:54
Speaker 1: have to read the book. It's certain things. When you
26:56
Speaker 1: read the book, you have to pick up a little nuances.
26:58
Speaker 1: So so Fantasia wanted open, wanted to talk to Fantasia. Fantasia,
27:03
Speaker 1: Fantasia Colin Sheryl sa Chryl. I want you to come
27:05
Speaker 1: with you, come with me to meet with Oprah and
27:07
Speaker 1: over was her idol. So she wasn't gonna pass up
27:10
Speaker 1: on the chance to But but you didn't want to
27:11
Speaker 1: go into a meeting if Gail King wasn't gonna be there.
27:14
Speaker 1: So you reached out to Gail King, and Gail King
27:16
Speaker 1: said she's gonna be there. You got to go to
27:18
Speaker 1: the meeting meet your idol because Gail King was there,
27:20
Speaker 1: because that was a relationship you had built along the way.
27:23
Speaker 1: And life is a wonderful thing. I read you and
27:26
Speaker 1: so when I tell people go read your book, okay,
27:29
Speaker 1: they should read your book. That story we're gonna leave
27:32
Speaker 1: people to read because it's a great It was. So
27:36
Speaker 1: it's so inspiring what she taught and what she said.
27:39
Speaker 1: She heals me with fantage. I just happened to be collateral.
27:42
Speaker 1: I just have to be there, you know, And so
27:45
Speaker 1: I was able to take it absorbed. I was in
27:48
Speaker 1: the meeting, and then I stepped out and let them
27:50
Speaker 1: have a private meeting. But the but the beginning of
27:52
Speaker 1: that meeting was so powerful and what she said stuck
27:55
Speaker 1: with me, and I had to tell that story absolutely.
27:58
Speaker 1: There another story you're telling the book is body your
28:00
Speaker 1: relationship with R Kelly or Robert Kelly. You don't need
28:03
Speaker 1: to Robert Kelly, Okay, And then you say this and
28:06
Speaker 1: that I took this other book it has been uh,
28:09
Speaker 1: I've been uh. He never tried to sleep with me
28:12
Speaker 1: and treated me like a princess. A lot of people
28:14
Speaker 1: may not like that I'm writing this, but every situation
28:17
Speaker 1: is different. I only knew that version of R. Kelly
28:20
Speaker 1: or Robert Kelly. That's what you call it, Robert because
28:23
Speaker 1: because of the fact that we all know what's going
28:24
Speaker 1: on in the media right now. But that's but you
28:27
Speaker 1: can't deny the relationship and the positive impact that that
28:31
Speaker 1: relationship had in your life. And you mentioned that in
28:35
Speaker 1: the book, but you still felt it had value to
28:37
Speaker 1: your story. Correct it was so important, and people warned
28:42
Speaker 1: me about mentioning it, but I was like, I'm not ashamed.
28:45
Speaker 1: It's a part of my journey when I worked with him,
28:48
Speaker 1: And it'll tell you in the book Little Interscope, I
28:51
Speaker 1: worked with Jimmy, I beante stout were I ran just
28:55
Speaker 1: recrod label and so I didn't run to the gym
28:59
Speaker 1: and play basketball. And in liqus private life, so you
29:03
Speaker 1: can work with somebody and have absolutely no idea about
29:08
Speaker 1: what they're doing in their private life. So I was
29:12
Speaker 1: astonished and still am. I'm just hurt beyond measure because
29:16
Speaker 1: you know, and you know, everybody gets there day in course,
29:19
Speaker 1: but my journey, my experience was not a bad experience.
29:23
Speaker 1: So I had to put it in there because it's fair.
29:26
Speaker 1: And you'll notice in the book I throw myself under
29:28
Speaker 1: the bus several times because I have to tell the
29:31
Speaker 1: truth about the journey because no matter who you work with,
29:34
Speaker 1: good or bad, sometimes you know, I have had clients
29:37
Speaker 1: to file bankruptcy. I was right there. I had clients
29:41
Speaker 1: who who's had you know, And I never tell anybody's
29:44
Speaker 1: private business in the book, I tell my private business absolutely,
29:47
Speaker 1: and that's and that was that was fine with me,
29:49
Speaker 1: like I said, but this part of the book I
29:51
Speaker 1: thought was important because if relationships with hor Makus and
29:56
Speaker 1: so good are bad, and so I felt it was
29:59
Speaker 1: very courageous moment for you because you could took it
30:01
Speaker 1: an easy road out and say, I'm not leaving this
30:04
Speaker 1: part of it. I'm just gonna talk about this. But
30:06
Speaker 1: you're talking about dirty little secrets and entertainment industry, and
30:09
Speaker 1: some of these secrets are about people who you work with,
30:13
Speaker 1: people who you do business with, and but how do
30:16
Speaker 1: you act there's no different than I'm not trying to
30:18
Speaker 1: go into that next level. It's a lot of people
30:19
Speaker 1: did business with Harvey Wayne Stein Weinstein. So so that's
30:23
Speaker 1: that's a dirty little secret that now he's in he's
30:26
Speaker 1: been committed to twenty three years of incarceration based on
30:29
Speaker 1: that verdict. And so but in your book, it's so
30:32
Speaker 1: many it's about relationship you talk about, it's about being fired,
30:35
Speaker 1: It's about the team you put around you. It's about
30:36
Speaker 1: the people, because the team is the key at that point. Now,
30:40
Speaker 1: because the fact that you have people around you to
30:43
Speaker 1: tell you I wouldn't do that, I would, I would,
30:45
Speaker 1: I would avoid those relationships is not something you should
30:50
Speaker 1: have on your resume. But those are the things that
30:53
Speaker 1: we deal in life. But you're telling this story is
30:55
Speaker 1: a great book. Cheryl, tell us how we get the book, because,
30:59
Speaker 1: as you can see, and I've enjoyed the book, I've
31:02
Speaker 1: lived that life as a manager, as a producer. You've
31:05
Speaker 1: dropped some nuggets on me. But more importantly, the nuggets
31:08
Speaker 1: that you're dropping in the book are relatable to everyday people. Well,
31:13
Speaker 1: you can have two things. Let me just say this.
31:15
Speaker 1: It has been such a pleasure talking to you. It's
31:17
Speaker 1: like I know you brought my brother, and the honor
31:21
Speaker 1: of it is that you understanding. You clearly see it
31:25
Speaker 1: because you had the same experiences. So I love that
31:29
Speaker 1: and I love talking to you. And when we get
31:30
Speaker 1: off this line, we're gonna talk to a little bit more.
31:34
Speaker 1: But you can get the book. It's everywhere, um ten
31:38
Speaker 1: Dirty Little Secrets dot Com. Go in pitch the buttons
31:41
Speaker 1: by the book. But I'm also on Barnes and Noble,
31:44
Speaker 1: I'm on Amazon, I'm on Kindle, so I'm left to
31:47
Speaker 1: be everywhere all over the world. You can find me.
31:50
Speaker 1: There's no way you can, but tim Dirty Little Secrets
31:52
Speaker 1: dot Com easy enough, Just push it. The book is
31:55
Speaker 1: there and all the other sites I'm on, Instagram, Facebook,
32:00
Speaker 1: all of it little secret and I was just just
32:03
Speaker 1: my closest day. One of my favorite chapters was the
32:06
Speaker 1: was the reality show that you would do with Shanta
32:08
Speaker 1: Moore and and oh my god, oh my god, it's
32:15
Speaker 1: because I've been there. I've been there. You know, they
32:17
Speaker 1: tell you one thing and they get you out there
32:19
Speaker 1: and we're gonna that that's not working for us. We
32:22
Speaker 1: gotta we gotta turn up the volume. We gotta turn
32:24
Speaker 1: up the drama. This is not gonna be uh, this
32:26
Speaker 1: little nice story we told you guys were gonna do.
32:29
Speaker 1: And then you gotta protect your brain, you gotta protect
32:30
Speaker 1: your people, gotta protect you. And then something and you
32:34
Speaker 1: do it too quick and blow up in front of
32:36
Speaker 1: you and you just have to just take it. And
32:38
Speaker 1: that's how people can manipulate you in this business. And
32:41
Speaker 1: those are the dirty little secrets that she's talking about
32:43
Speaker 1: in the book. You know, is that just because you
32:45
Speaker 1: signed up to do something doesn't mean that's going to
32:46
Speaker 1: be the final story. Absolutely, and that is that That's
32:50
Speaker 1: the fact. Other great I want to thank you for
32:56
Speaker 1: coming on my show, Money Making Conversation If you want
32:59
Speaker 1: to hear more interviews about money making conversations, just go
33:01
Speaker 1: to money Making Conversation dot com. A Ra Sean McDonald,
33:04
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