Latest / The Steve Harvey Morning Show / Overcoming the Odds: Discussing the Hurdles of the Breaking Into the Beauty Industry.
Transcript
- 0:05Speaker 1: Welcome to the show. I am Rashwan McDonald, the host
- 0:08Speaker 1: of Money Making Conversations Masterclass, where we encourage people to
- 0:11Speaker 1: stop reading other people's success stories and start planning their own.
- 0:16Speaker 1: Listen up as I interview entrepreneurs from around the country,
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- 0:25Speaker 1: a difference in their local communities. Now sit back and
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- 0:31Speaker 1: Money Making Conversations Masterclass. Hi, I'm Rashan McDonald, our host
- 0:37Speaker 1: of weekly Money Making Conversation Masterclass show. The interviews and
- 0:40Speaker 1: information that this show provides are for everyone. It's time
- 0:43Speaker 1: to stop reading other people's success stories and start living
- 0:46Speaker 1: your own. I'm here to help you reach your American dream.
- 0:50Speaker 1: Just keep listening or watching. My guest is an entrepreneur
- 0:53Speaker 1: that leverages ingenuity, passion and inclusion and his business venture,
- 0:58Speaker 1: Damon is delve into the beauty industry, acquiring existing beauty
- 1:01Speaker 1: businesses and transforming them. His beauty brand, Glow and Flow Beauty,
- 1:06Speaker 1: is reimagining the shopping experience for black and brown communities.
- 1:09Speaker 1: Please work with the money Making Conversations Master Class. Damon
- 1:13Speaker 1: Hayley big.
- 1:14Speaker 2: D Hey Hey, Hey, my Godshan hey Man, thanks for
- 1:18Speaker 2: having me.
- 1:18Speaker 3: Man appreciate you always.
- 1:20Speaker 1: Looking everybody a little backstory history. One of the incredible
- 1:24Speaker 1: live activation producers in Hollywood history. Now you're in the
- 1:30Speaker 1: beauty business. Your customer service was always fantastic in the
- 1:35Speaker 1: live activistion space. I'm talking about he did events for
- 1:37Speaker 1: me at the Playboy Mansion, he did events for me
- 1:40Speaker 1: in downtown Hollywood. We were talking about multi level events,
- 1:44Speaker 1: thousands of people are attended. But what always stood out to me, Damon,
- 1:48Speaker 1: was your detail. What always stood out to me was
- 1:50Speaker 1: your customer service. Talk about why are you transitioning to
- 1:55Speaker 1: the beauty business.
- 1:57Speaker 2: Well, one, it's a huge opportunity for us as African Americans, blacks.
- 2:04Speaker 2: It's a huge space, and it's recession proof and it's
- 2:08Speaker 2: not going away. And as a as a guy who
- 2:11Speaker 2: grew up in a family with a mother, sister, wife, daughter,
- 2:16Speaker 2: it really really means a lot to our community.
- 2:19Speaker 3: When we look good.
- 2:21Speaker 2: We feel good, when we feel good, we be good,
- 2:23Speaker 2: we do good, all of that, all of that type
- 2:26Speaker 2: of stuff. And so when my wife wanted to launch
- 2:30Speaker 2: more of a retail scenario. That's when I really start
- 2:34Speaker 2: looking at the industry and saying we've had the short
- 2:38Speaker 2: end of a stick only from recycling our black dollars,
- 2:43Speaker 2: but also the concept of service. I grew up in
- 2:46Speaker 2: an all black community like most of us did, you
- 2:49Speaker 2: and I Rishima, when when we were coming up and
- 2:52Speaker 2: a lot of folks we just haven't we weren't served
- 2:55Speaker 2: by the people who own businesses, be it a corner
- 2:59Speaker 2: liquor store or where we get our fish, our chicken,
- 3:02Speaker 2: our takeout, and so we thought it was one a
- 3:06Speaker 2: good business model to one that it was time for
- 3:09Speaker 2: us to seize. In three we can restore some of
- 3:13Speaker 2: the pride and some of the feeling good about shopping
- 3:17Speaker 2: in your own community.
- 3:18Speaker 1: Let's talk about that. The industry. You're in, the beauty industry,
- 3:21Speaker 1: Like you're said, it's an industry that is very dominated
- 3:26Speaker 1: by African Americas from a sales standpoint, from a beauty
- 3:29Speaker 1: from an activation you know, but from a product distribution standpoint,
- 3:35Speaker 1: that's where we lack explain that that I want to
- 3:38Speaker 1: say the word of lack of participation.
- 3:41Speaker 2: Yeah, we're buyers, I mean we're consumers. I mean, you know,
- 3:45Speaker 2: the status if we were a nation, we would be
- 3:47Speaker 2: the eighth or ninth largest nation on the planet. We
- 3:50Speaker 2: just don't own and so I think that once again
- 3:54Speaker 2: in our own communities we didn't set up shop. You know,
- 3:58Speaker 2: became a time you know, after I think the seventies
- 4:00Speaker 2: we didn't set up shop, and then obviously we had
- 4:02Speaker 2: that crack academic and all that kind of stuff. We
- 4:05Speaker 2: weren't able to build businesses. And this is just one
- 4:09Speaker 2: of the businesses that we support daily. If you think
- 4:12Speaker 2: about hair care, skincare, nail care, that's twenty four to seven,
- 4:16Speaker 2: that's three sixty five. And we don't manufacture anything. We
- 4:20Speaker 2: don't sell it, we don't whost sell it, and so
- 4:24Speaker 2: it's just been really dominated by Koreans who are on
- 4:28Speaker 2: the distribution side of it, and then the Chinese tend
- 4:31Speaker 2: to make the product, and then to a lesser degree
- 4:35Speaker 2: to Japanese people come up with great and ingenious synthetic
- 4:39Speaker 2: and chemical driven ideation that gets made by the Chinese
- 4:42Speaker 2: and distributed by the Koreans in our neighborhood. So we
- 4:45Speaker 2: do not participate at all in that space. But I
- 4:50Speaker 2: will say over the last couple of years, you may
- 4:52Speaker 2: have heard of shade Moisture selling to Unilever, Mael selling
- 4:58Speaker 2: to Procter and Gamble. Another one was Honeypot. I can't
- 5:02Speaker 2: remember who they sold to. But we're now solving our
- 5:05Speaker 2: own problems, developing our own product right.
- 5:09Speaker 1: Which is really important now when I'm talking to Damon
- 5:11Speaker 1: Haley Glow and Flow Beauty, he said, as he says,
- 5:15Speaker 1: go on other days of poor service, fractured relationship, and
- 5:18Speaker 1: harmful products. Dama's goal is to create a healthy environment
- 5:22Speaker 1: for women, men, girls and boys to shop, learn and
- 5:25Speaker 1: grow as their needs change. He's also launching multiple product
- 5:29Speaker 1: line and is franchising the business model. That's why this
- 5:32Speaker 1: money made conversation master class Dame franchising the business model.
- 5:36Speaker 1: What is that business model?
- 5:40Speaker 2: What we've done is we've created the playbook. We've created
- 5:45Speaker 2: the recipe on how to do this business from a
- 5:49Speaker 2: retail perspective. And you know, there's a lot of legalities
- 5:53Speaker 2: that you have to do, and we've gone through all
- 5:55Speaker 2: of that process so that I can now say, hey,
- 5:59Speaker 2: if you're interested in investing in yourself, investing in your family,
- 6:03Speaker 2: investing in your community and this industry, here's a way
- 6:06Speaker 2: to do it and will help you do it and
- 6:08Speaker 2: So that's what franchising is about for us, and I
- 6:12Speaker 2: do believe it's probably only two or three black owned
- 6:16Speaker 2: beauty supply franchises in the United States now.
- 6:21Speaker 1: You know, I've read been an article that said one
- 6:24Speaker 1: of the great ways to get into entrepreneurship is through franchising.
- 6:28Speaker 1: Can you explain to me why it is so advantageous
- 6:31Speaker 1: to pursue a franchise opportunity versus a startup. It's just
- 6:36Speaker 1: going in and starting up your own beauty store, starting
- 6:38Speaker 1: up your own supply center. That's beauty related talk to us.
- 6:43Speaker 2: Yeah, you don't start from zero with a franchise. You
- 6:46Speaker 2: have a company or corporation behind you, and you have
- 6:49Speaker 2: this playbook that's how to and if you just follow
- 6:53Speaker 2: those instructions in the supply chain and those materials, you
- 6:58Speaker 2: should be able to win because it's a proven model
- 7:02Speaker 2: versus just going from scratch. I mean, I came up
- 7:06Speaker 2: with glow and flow. The glow is for the skin,
- 7:09Speaker 2: the flow is.
- 7:09Speaker 3: For the hair. You know.
- 7:11Speaker 2: You know, I have a history of being a marketer.
- 7:14Speaker 2: Everybody isn't a marketer. You talked about details and how
- 7:19Speaker 2: we used to do activation, you know, for me, for Nike, PEPSI, coke,
- 7:23Speaker 2: all of these entities. If you don't have that kind
- 7:26Speaker 2: of experience, you can't start from zero. I was able
- 7:30Speaker 2: to look at the finances of the beauty and say, hey,
- 7:34Speaker 2: this can work. I was able to look at someone
- 7:37Speaker 2: else's business model and say I can double it, I
- 7:40Speaker 2: can two times it, or I can increase it by
- 7:44Speaker 2: sixty six or two thirds percent, and stuff like that.
- 7:47Speaker 2: But if you don't have all of those skills or
- 7:49Speaker 2: don't have a team, franchising is not a bad scenario
- 7:53Speaker 2: because you start with support.
- 7:56Speaker 1: Now here are some four pointers that you talked about
- 7:59Speaker 1: that you do intelligently and excellently at Glow and Flow
- 8:03Speaker 1: Beauty by cost effective and high demand products. When you
- 8:07Speaker 1: say that, what do you mean, Well.
- 8:10Speaker 2: You know, I've always prided myself and you know, I'm
- 8:14Speaker 2: I got degrees and all that kind of stuff. And
- 8:17Speaker 2: the corporate stuff in the suites is one place. But
- 8:21Speaker 2: I'm always with the consumer. I'm always figuring out, like you, Rashan,
- 8:26Speaker 2: what do the people want you with that you know
- 8:30Speaker 2: high demand? You know you know what they are demanding.
- 8:33Speaker 2: What that twenty year old, thirty year old, forty year
- 8:36Speaker 2: old teenage consumer wants so you always have to have that.
- 8:41Speaker 2: And then you have to be cost effecting at buying.
- 8:44Speaker 2: At buying, I buy from different sources throughout the country
- 8:48Speaker 2: and negotiate shipping so it gets to my locations. So
- 8:51Speaker 2: you have to have that kind of sensibility because I
- 8:55Speaker 2: will say, if there are some barriers, the barriers are costs.
- 8:58Speaker 2: You know that inventory. You want to make sure that
- 9:00Speaker 2: you're buying products competitivelyss versus you know target who can
- 9:07Speaker 2: can outprice you or they can create a lower price
- 9:11Speaker 2: because they're getting it at a lower price. So you
- 9:13Speaker 2: have to search and do that. So those are two
- 9:15Speaker 2: things you have to know. You got to know what
- 9:17Speaker 2: the consumers want because it's ever changing. You got to
- 9:19Speaker 2: make sure you're getting it at a competitive price. Right.
- 9:22Speaker 1: That competitive price is the key because you don't want
- 9:24Speaker 1: to move in. And then people because people one thing
- 9:27Speaker 1: about black people, especially when it comes to beauty, They're
- 9:30Speaker 1: gonna want to evaluate their dollar spend and then all
- 9:33Speaker 1: of a sudden, the reputation can get out that you know,
- 9:37Speaker 1: this location is a lot higher in this location. It
- 9:39Speaker 1: might not be fair because that's not how you do business.
- 9:43Speaker 1: But you've done business over the years, and as I've
- 9:45Speaker 1: seen it. You're in the beauty industry, explain exactly the
- 9:50Speaker 1: location that you have your two locations in Los Angeles
- 9:53Speaker 1: correctly currently. Explain those locations to us before I start
- 9:57Speaker 1: asking some additional questions.
- 9:59Speaker 2: Okay, So we have a location in Inglewood, California, for
- 10:04Speaker 2: those of you who might not know LA That's where
- 10:06Speaker 2: Sofi Stadium is. That's where the new Intuit Dome is,
- 10:10Speaker 2: the YouTube scenario they have so ingle And it's where
- 10:15Speaker 2: the Lakers used to play, the form all that kind
- 10:17Speaker 2: of stuff that's in Inglewood, and it's it's great in
- 10:22Speaker 2: terms of black and brown support. So that's one thing.
- 10:25Speaker 2: Even though you hear a lot of stuff going on,
- 10:27Speaker 2: Inglewood has always had a lot of black and brown
- 10:31Speaker 2: professional women and so that tends to really work well
- 10:36Speaker 2: and that has its product mix. And then our other
- 10:39Speaker 2: location is in Hawthorne that could considered considered maybe South
- 10:43Speaker 2: Bay or south of LA just slightly south of Inglewood
- 10:48Speaker 2: and south of the Sofi. It's a different community. It's
- 10:52Speaker 2: a little more laid back. It's not as accessible like
- 10:56Speaker 2: like you would say you're in La per Se, but
- 11:00Speaker 2: it has a different, different audience. It is still working
- 11:03Speaker 2: class of a lot of brown women, a lot of
- 11:06Speaker 2: latinas uh. And then we're not too far from the
- 11:09Speaker 2: beach communities either. So that brings about a different product offering.
- 11:13Speaker 3: It brings out.
- 11:14Speaker 2: About a different level of offering that we can give
- 11:18Speaker 2: to that consumer.
- 11:19Speaker 1: Now, David Haley, Glow and Slow Beauty. You come from
- 11:23Speaker 1: a sports background. Now you're in a beauty field. A
- 11:28Speaker 1: lot of people are afraid to make transitions. A lot
- 11:30Speaker 1: of people are afraid that because people tell you you
- 11:33Speaker 1: go out there, maybe mentors or people you don't know,
- 11:36Speaker 1: or people you know. People are always willing to give
- 11:39Speaker 1: their opinions. When you made this decision of this conscious
- 11:43Speaker 1: this thought process of saying, you know something I see
- 11:46Speaker 1: an opportunity to hear, I'm gonna go in it. What
- 11:49Speaker 1: were the naysayers and how did you or did you
- 11:51Speaker 1: worry about the naysayers when you felt that Glow and
- 11:54Speaker 1: Flow Beauty was going to be an option of growth
- 11:56Speaker 1: for you, create a legacy for you and your family.
- 12:01Speaker 2: Yeah, there there were some naysayers. There's still a few
- 12:04Speaker 2: out there that that that want.
- 12:08Speaker 1: To still out there now, David. Jealous people, jealous people.
- 12:14Speaker 2: Yeah, yeah, I would say, you know, there's jealous envy
- 12:16Speaker 2: and naysayers right, jealous that the haters, but there's some
- 12:19Speaker 2: that marvel at my ability to just shift, pivot, you know,
- 12:25Speaker 2: swerve whatever they're calling it these days.
- 12:27Speaker 3: But that's my nature. You know.
- 12:30Speaker 2: My background is really in finance. I know you a
- 12:33Speaker 2: math guy, right right, yep?
- 12:35Speaker 3: I know. That's that's why I love you, that's why
- 12:37Speaker 3: we connect.
- 12:37Speaker 2: So so I always tell people if you're not good
- 12:40Speaker 2: at math and numbers, when you put a dollar sign
- 12:42Speaker 2: in front of it, you're not gonna be good at
- 12:43Speaker 2: that either, you know. So, so I was a finance dude.
- 12:47Speaker 2: Then I switched to mark marketing. I launched the UH,
- 12:50Speaker 2: the marketing office for Nike because somebody saw that I
- 12:53Speaker 2: had the ability to do it, to take a big undertaking,
- 12:58Speaker 2: and so I did that. And then of course I
- 13:00Speaker 2: launched in my entrepreneurial pursuits with an agency. So I've
- 13:04Speaker 2: never been fearful of change. If I really can get
- 13:08Speaker 2: behind it, I think I'm a smart enough dude to
- 13:10Speaker 2: figure it out when I saw the people that are
- 13:13Speaker 2: doing it. Like I said, I mean no offense to
- 13:16Speaker 2: I've competed with Asians at Berkeley and at University of Michigan.
- 13:20Speaker 2: When I was getting my MBA and all of that,
- 13:22Speaker 2: and so now I'm just competing with other Koreans. You know,
- 13:25Speaker 2: to do the job better because I know us better.
- 13:28Speaker 2: I know culture better, and I know how to shape
- 13:30Speaker 2: it and put it in a business model that will win.
- 13:33Speaker 2: So I think that when I talk to people about
- 13:36Speaker 2: it like that, they kind of understand to say, okay,
- 13:39Speaker 2: because even when I was in sports, I still work
- 13:42Speaker 2: with the Michael Jordan's, the Lebrons, the Kobe's, but we
- 13:45Speaker 2: still need to deal with foot locker, which is a
- 13:47Speaker 2: house of brands. Right in the Nike House of Hoops
- 13:51Speaker 2: is a house of basketball products. So in working on
- 13:56Speaker 2: that retail scenario, I knew this was no different. This
- 13:59Speaker 2: is a house of brands. So I have to take
- 14:01Speaker 2: a house of brands and make it make sense. I
- 14:04Speaker 2: have to treat beauty like sport. I have to treat
- 14:07Speaker 2: looking good like competition. So all of those things I
- 14:10Speaker 2: bring to the business, and like I said, that's why
- 14:13Speaker 2: we've been able to flourish for five years.
- 14:16Speaker 4: Now, Please don't go anywhere. We'll be right back with
- 14:20Speaker 4: more money making conversations, Masterclass. Welcome back to the Money
- 14:30Speaker 4: Making Conversations Masterclass hosted by Rashaan McDonald.
- 14:34Speaker 1: Right, let me ask you this about breaking into a
- 14:38Speaker 1: new game. There are always things that you plan and
- 14:42Speaker 1: then there are things you go I didn't see that coming. Wow,
- 14:45Speaker 1: I didn't know that. Can you talk to my audience
- 14:48Speaker 1: about some of the hurdles of breaking into the beauty industry.
- 14:53Speaker 2: Yeah, there's a big rumor out there that Koreans and
- 15:00Speaker 2: other Asians try to lock us out. I believe that
- 15:05Speaker 2: to be true in two ways. One is it is
- 15:09Speaker 2: their business, like, even though we're consumers, it's theirs, and
- 15:14Speaker 2: so anybody that tries to threaten that, you're going to
- 15:16Speaker 2: have opposition. Two, it's just business, and whether you know,
- 15:21Speaker 2: they compete against each other and they compete harder against us, So.
- 15:24Speaker 3: The competition is a huge one.
- 15:28Speaker 2: And then two the access to information because I don't
- 15:32Speaker 2: have a mentor. I can mentor others, but I myself
- 15:37Speaker 2: didn't have a mentor per se because it's just not
- 15:41Speaker 2: a lot of us that are doing it. So those
- 15:43Speaker 2: are the big hurdles, which means you have to go
- 15:46Speaker 2: and search even more for the information. You have to research, read, etc.
- 15:52Speaker 3: To get it.
- 15:53Speaker 2: So that became a big you know when you talk
- 15:56Speaker 2: about trend and when you talk about you know, stay
- 16:00Speaker 2: on top of things, and you don't have anyone to source.
- 16:04Speaker 2: That's a huge, huge hurdle. In addition to capital, I
- 16:08Speaker 2: must say that when you are in this space, you know,
- 16:12Speaker 2: I'm in one, I'm in my Hawthorne location. But it's inventory,
- 16:15Speaker 2: it's money sitting on the shelves, it's money hanging on
- 16:19Speaker 2: the wall. So you got to make sure that you
- 16:21Speaker 2: have enough to fund the venture. And I would say
- 16:25Speaker 2: that we tend to stay stocked with inventory because I
- 16:31Speaker 2: don't want anybody to think that I can't solve their
- 16:35Speaker 2: problem when they come through the door. Others have that
- 16:38Speaker 2: luxury to go shopping every Monday after the weekend or
- 16:42Speaker 2: shop on Thursday. Now, when somebody comes in, like you
- 16:44Speaker 2: say that reputation on pricing, you know, well, since it's
- 16:49Speaker 2: not a lot of us in there, I can't do
- 16:51Speaker 2: group economics to get a lower rate. So my price
- 16:55Speaker 2: might be a little bit more. But I try to
- 16:58Speaker 2: give you other stuff, you know, I try to give
- 17:01Speaker 2: you a smile. You come in and you coughing, I'm
- 17:03Speaker 2: gonna give you some water. You know, we have pretty
- 17:07Speaker 2: bad yeah, yeah, you know, And I must admit. You know, well,
- 17:12Speaker 2: you know, my wife, the great and the fabulous Diane Valentine,
- 17:17Speaker 2: she is gonna make me super service these women because
- 17:22Speaker 2: that's what her life and destiny is about. And that's her,
- 17:25Speaker 2: the yin yang. You know, I do my thing, but
- 17:28Speaker 2: but she does her. So we try to create certain
- 17:31Speaker 2: fabulousness around and inexperience too. So like I said, we
- 17:36Speaker 2: we we we're in breast cancer month, so we celebrate
- 17:40Speaker 2: that because we know we we know our sisters, mom's
- 17:44Speaker 2: grandma are afflicted by that. So we do that and
- 17:47Speaker 2: others won't because it doesn't mean as much. You know,
- 17:51Speaker 2: we celebrate Black History Month, we celebrate Black Business Month,
- 17:55Speaker 2: we celebrate you know, a Hispanic Heritage month. You know,
- 17:59Speaker 2: we we sell celebrate all of that kind of stuff.
- 18:01Speaker 2: And once again, we create community where you want to
- 18:05Speaker 2: come because you're coming for what you're coming for, but
- 18:07Speaker 2: you're always going to get something extra. So those hurdles
- 18:12Speaker 2: I tend to circumvent with service, detail, caring, love, and consideration.
- 18:18Speaker 1: Which I appreciate. Now it's two bad headed men here
- 18:22Speaker 1: by talking about hair. Right hair, but that is such
- 18:26Speaker 1: a dominant part of your industry. Talk to us about
- 18:31Speaker 1: how that is, how what really plays into your business model?
- 18:37Speaker 1: And where do you get your hair?
- 18:40Speaker 2: Here is the cornerstone of our of our beauty industry,
- 18:44Speaker 2: to be honest, I mean that's where it starts. I
- 18:47Speaker 2: mean it starts. We have our own synthetic hairline called Sleigh.
- 18:54Speaker 2: That's Slay with three wives.
- 18:56Speaker 1: That's your own that's Glow and Flow Beauties.
- 19:00Speaker 2: It's a it's yeah, it's a separate company. Legally it's separate,
- 19:03Speaker 2: but it's us. We just we distribute Slay hair. So
- 19:06Speaker 2: we have our product in our own stores. And so
- 19:11Speaker 2: we we felt that.
- 19:15Speaker 3: That's the market that grew the most.
- 19:17Speaker 2: If you look at a bunch of women in all
- 19:19Speaker 2: the braids and the ponytails and the long hair, that's
- 19:23Speaker 2: a huge market. That became my number one seller. So
- 19:26Speaker 2: I was able to read the data of my first
- 19:29Speaker 2: Glowing Flow and say, wow, we sell a lot of
- 19:32Speaker 2: this hair. We need to sell our own, so we we.
- 19:36Speaker 2: And then that's when Diane said, hey, we got to
- 19:38Speaker 2: make it better. We got to make it the best.
- 19:41Speaker 2: And so so it is synthetic. It still is that
- 19:45Speaker 2: and we have distribution in TJ Max and Marshall's current
- 19:51Speaker 2: Thank you and then the first quarter of next year
- 19:54Speaker 2: will will more than likely be in Target and Walmart
- 19:57Speaker 2: because we are official vendors with Target in Walmart. So
- 20:01Speaker 2: hair is the cornerstone. So that's synthetic. And so when
- 20:04Speaker 2: you see a lot of ladies with the braids, that's synthetic.
- 20:07Speaker 2: Some of it's crochet where it's all the style is
- 20:10Speaker 2: already there and then you crochet it among your braids.
- 20:13Speaker 3: All of that.
- 20:14Speaker 2: That's huge because it's low cost. You know it's low cost.
- 20:18Speaker 2: Now when you scale a little bit and you talk
- 20:20Speaker 2: about human hair, that is a little bit more because
- 20:25Speaker 2: the process on human hair is human when it lasts forever,
- 20:31Speaker 2: and to get it over from Asia and Africa and
- 20:34Speaker 2: Southeast Asia and all of that, it takes a lot
- 20:37Speaker 2: to get it on the shelves. But that's a cornerstone
- 20:39Speaker 2: as well. And we actually had a human hair salon
- 20:44Speaker 2: before we actually had the retail in Hancock Park, which.
- 20:47Speaker 3: I'm sure you're familiar with. Welt it over.
- 20:49Speaker 2: There, and we decided not to go forward with it
- 20:53Speaker 2: during COVID and to go all in on glow and
- 20:56Speaker 2: flow the retail side.
- 20:58Speaker 3: But hair is the cornerstone.
- 21:00Speaker 2: We get our we we we get our the formula
- 21:04Speaker 2: for our hair started here, started out of the mind
- 21:07Speaker 2: of dying Valentine and a bunch of black women to
- 21:11Speaker 2: really figure out what the additive to the fiber is.
- 21:14Speaker 2: But it gets manufactured overseas. And then the human hair,
- 21:18Speaker 2: most of the human hair that we find here in
- 21:21Speaker 2: the United States is all from from from Asia, certain
- 21:25Speaker 2: parts of Africa and UH and uh Southeast Asia.
- 21:30Speaker 3: And you know the process is just real. Uh.
- 21:33Speaker 2: Young ladies go and they cut their hair and then
- 21:36Speaker 2: it's processed and put on a weft most of the time,
- 21:41Speaker 2: and then it's huged. But but that's that's huge, and
- 21:43Speaker 2: it's a tarket.
- 21:45Speaker 1: That's the cornerstone.
- 21:47Speaker 3: That's the cornerstone.
- 21:48Speaker 2: Yeah, and then I would even say, when you talk
- 21:50Speaker 2: about wet products, are the chemicals to to properly treat
- 21:54Speaker 2: the hair? Like, who knows if we have If you
- 21:56Speaker 2: and I have better products growing up, we might still
- 22:00Speaker 2: have ours.
- 22:01Speaker 3: But that in the process.
- 22:02Speaker 1: Yeah, come on now, because we don't have no hair.
- 22:05Speaker 1: David and I, we are shining. We're telling us a
- 22:08Speaker 1: violas shining. We talked about franchises, We talked about overcoming hurdles.
- 22:13Speaker 1: You know, you have a strong marketing background, you understand
- 22:16Speaker 1: about customer service and activations. And I always say when
- 22:19Speaker 1: you walk through a door, every damage someone walks in there,
- 22:22Speaker 1: that's an activation. How they're treated, how they walk out,
- 22:25Speaker 1: the reputation you build in the community city wide. Can
- 22:28Speaker 1: they buy Can they buy your products online? Damon?
- 22:32Speaker 2: Oh yeah, yeah, we're at glow and Flow Beauty dot com.
- 22:36Speaker 2: We're e commerce platforms so they can go and buy
- 22:39Speaker 2: the products as well as our hair slay hair Slay
- 22:42Speaker 2: with Three wiveshair dot com. So yeah, we we are
- 22:45Speaker 2: constantly evolving e commerce because that's just where the world
- 22:50Speaker 2: is going to and if people really want to support
- 22:53Speaker 2: a black owned businesses, that's the easiest place to do
- 22:56Speaker 2: it is online. Sometimes you know that's shipping is an
- 23:00Speaker 2: issue or the cost or whatever, but yeah, we offer
- 23:04Speaker 2: that and we also offer pickups, so if you put
- 23:07Speaker 2: the order in and then you want to pick it up,
- 23:10Speaker 2: we offer that too.
- 23:12Speaker 1: Now are strategies you know for winning and gaining We
- 23:17Speaker 1: talked about gaining trust in the community. We talk about
- 23:20Speaker 1: consistent we talk about customer services, we talk about competitive pricing. Okay,
- 23:25Speaker 1: but what is the overall winning plan for you guys?
- 23:29Speaker 1: I know you want to franchise. How can one contact
- 23:32Speaker 1: you about franchising?
- 23:35Speaker 2: Hello at Glowinflow Beauty dot com. Hello at Glowinflowbauty dot com.
- 23:40Speaker 2: Put franchise in the in the subject line, and then
- 23:44Speaker 2: that'll come directly to me. And I usually call people
- 23:48Speaker 2: I don't I might send an email, but I always
- 23:50Speaker 2: call people interested because I'm learning what are some of
- 23:53Speaker 2: the hurdles that other people have when they make the
- 23:56Speaker 2: call or do the outreach, so that that's an easy one.
- 23:59Speaker 2: I think for us, US it is being able to
- 24:04Speaker 2: see glow and Flow in every metropolitan area that services
- 24:09Speaker 2: black and brown women because it's more than just products.
- 24:13Speaker 2: It really creates a community. It creates a belonging. It
- 24:17Speaker 2: creates a space once again that you can come and
- 24:20Speaker 2: get great information, happy happy vibes. And also we do
- 24:27Speaker 2: like even now, we have what I call back stuff
- 24:29Speaker 2: or so if someone has an initiative or a fundraiser,
- 24:32Speaker 2: I'm like, yeah, I'll put it in everybody's bag, right,
- 24:36Speaker 2: so it'll get to maybe five thousand people a month,
- 24:39Speaker 2: you know, on a good month, we get that and
- 24:42Speaker 2: then we help promote. So once again, we know when
- 24:46Speaker 2: we all win, when one of us win we all win.
- 24:49Speaker 2: So I always look for young people. I always look
- 24:52Speaker 2: for our mature customers to say, hey, what's your big
- 24:56Speaker 2: win and let's help you get there. And I think
- 24:59Speaker 2: once again, and that's the word of mouth where people
- 25:01Speaker 2: will only want to really come for us. So I
- 25:04Speaker 2: would say someone asked my exit strategy, I would love
- 25:08Speaker 2: to have maybe forty Glow and Flows nationwide. I love
- 25:13Speaker 2: our hair and other products in those stores, and I
- 25:16Speaker 2: could just consult and help like you're doing Rashan, helping
- 25:19Speaker 2: more people capture their dreams, live their dreams, and build
- 25:25Speaker 2: better families.
- 25:25Speaker 1: Cool. Thank you Damon for coming on Money Making Conversation Masterclass.
- 25:29Speaker 1: The beauty of this is that you are who you are. Brother,
- 25:32Speaker 1: You have not changed, you know detail. I'd always loved
- 25:36Speaker 1: that about you. So you're getting in business if you're
- 25:39Speaker 1: interested in franchising with a person who who walks to talk,
- 25:43Speaker 1: He's consistent and he will not ask you for your
- 25:47Speaker 1: money because he gonna treat your money like it's his money.
- 25:49Speaker 1: And that's what you're building with Glow and Flow Beauty.
- 25:52Speaker 1: And he's building a legacy. Like you said, he just
- 25:54Speaker 1: wants forty stores, but one hundred would really make him smile.
- 26:00Speaker 3: That would that would that would?
- 26:02Speaker 1: I thank you, thank you for coming on money Making
- 26:04Speaker 1: Conversation master Class. I appreciate you, brother, I really really
- 26:06Speaker 1: appreciate you.
- 26:07Speaker 3: Appreciate too, you were Sean.
- 26:09Speaker 2: I've always been there, man, I appreciate it.
- 26:11Speaker 1: This has been another edition of Money Making Conversation Masterclass
- 26:14Speaker 1: hosted by me Rushawn McDonald. Thank you to our guests
- 26:17Speaker 1: on the show today and thank you listening to audience now.
- 26:21Speaker 1: If you want to listen to any episode I want
- 26:23Speaker 1: to be a guest on the show, visit Moneymakingconversations dot com.
- 26:27Speaker 1: Our social media handle is money Making Conversation. Join us
- 26:30Speaker 1: next week and remember to always leave with your gifts.
- 26:33Speaker 1: Keep winning.