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Brand Building: A 24-year-old entrepreneur tells us how he owns three Atlanta hotels and is a touring artist. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Hi, Ra Sean McDonald, I host this weekly Money Making
• 0:02
  Speaker 1: Conversation Masterclass show. The interviews and information that this show
• 0:06
  Speaker 1: provides off for everyone includes you. It's time to stop
• 0:10
  Speaker 1: reading other people's success stories and really start living your own.
• 0:14
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• 0:20
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• 0:23
  Speaker 1: If you're a small business owner, entrepreneur, motivational speaker, influencer,
• 0:28
  Speaker 1: a nonprofit I want you on my show.
• 0:30
  Speaker 2: Now, let's get started.
• 0:32
  Speaker 1: My guest hotel ownership includes two candle Will suites and
• 0:37
  Speaker 1: an Embassy suites. He's a touring artist and venture capitalist.
• 0:41
  Speaker 1: That's three things. He's one of the youngest individuals to
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  Speaker 1: ever receive an honorary doctorate as well as receiving an
• 0:48
  Speaker 1: Outstanding Citizen Award from the State of Georgia. That's five things.
• 0:52
  Speaker 1: Please work with the Money Making Conversation Master Class. Doctor
• 0:56
  Speaker 1: Isaiah Tatum, Hey doing, Doctor Tatum Man? You see it
• 1:00
  Speaker 1: laid back now, I've seen you out man, way more energy.
• 1:03
  Speaker 1: You're not gonna play it cool on my show. You
• 1:06
  Speaker 1: can't take these man, because you inspire your inspiration.
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  Speaker 2: I appreciate it. I brought you on here to tell
• 1:10
  Speaker 2: your story. I appreciate it. And how old you right now?
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  Speaker 2: I'm twenty four, twenty four years old? Can you can? You?
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  Speaker 2: Can you scroll that back down a minute? This twenty
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  Speaker 2: four year old? Brothers?
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  Speaker 1: Did he say two Canada will sweets and sweet? He's
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  Speaker 1: a touring artist and adventure capitalist and he's twenty four
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  Speaker 1: years old?
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  Speaker 2: Okay, how I'm just gonna throw that out, but we're
• 1:35
  Speaker 2: gonna get more details right right there?
• 1:37
  Speaker 1: You can.
• 1:38
  Speaker 2: Faith means a faith and a plan. Faith. I don't
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  Speaker 2: tell people to jump out there on faith.
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  Speaker 1: You better have a plan in your back pocket because
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  Speaker 1: in the end, people gonna ask you for that plan.
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  Speaker 1: People gonna ask you for direction.
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  Speaker 2: And you gotta have that all in that.
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  Speaker 1: So let's go back music playing a major role in
• 1:56
  Speaker 1: your life early on.
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  Speaker 3: Let's go there first one music. I began playing the
• 2:01
  Speaker 3: saxophone when I was ten. I kind of grew up
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  Speaker 3: basically raised around my grandparents. So some of my favorite
• 2:07
  Speaker 3: artists are Curtis Mayfield, Bobby Wold, Mack, Retha Franklin. You know,
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  Speaker 3: I mean, I love all of the great So when
• 2:15
  Speaker 3: I was ten, I didn't really I wasn't in the football.
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  Speaker 2: I wasn't in the.
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  Speaker 3: Play football though, and so you know, I was just
• 2:25
  Speaker 3: listening to music and I started playing the drums feeling around.
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  Speaker 3: My grandfather introduced me into golf, so I started at
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  Speaker 3: d and so once I became ten, he brought me
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  Speaker 3: a saxophone, and then from there I got to listening
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  Speaker 3: to Kenny g Jerald Albright, you know, David Sanborn's all
• 2:41
  Speaker 3: the greats. And from there, basically I just fell in
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  Speaker 3: love with the instrument.
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  Speaker 2: And I'm like, one day.
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  Speaker 3: I want to because I couldn't sing, so one day
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  Speaker 3: I want to be able to emulate the same emotion
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  Speaker 3: and everything that they do with the sacks, where I
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  Speaker 3: can transpose it and do the same they could. And
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  Speaker 3: so you know, it started, and it was something that
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  Speaker 3: was cool. But I knew I was different because all
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  Speaker 3: the other kids hated taking the instrument home. I couldn't
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  Speaker 3: wait to get home and play, and I sounded horrible.
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  Speaker 2: But it was a challenge.
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  Speaker 3: Because it was like, oh, I practiced six hours a day, Okay,
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  Speaker 3: I'm okay.
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  Speaker 2: On Monday, Tuesday practiced a little bit more. I'm getting better.
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  Speaker 3: You know, Wednesday, I'm practicing a little bit more and
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  Speaker 3: I'm getting better. So I kind of progressed really quickly,
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  Speaker 3: and by it I was twelve and thirteen. I'm playing
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  Speaker 3: with people in high school and I'm so much more advanced,
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  Speaker 3: and I'm like, I'm actually good.
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  Speaker 2: And you know, I can hear it. I can hear
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  Speaker 2: the difference.
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  Speaker 3: I would just look on YouTube and mimic everything Kenny
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  Speaker 3: and these other people were doing, and so then I
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  Speaker 3: began to actually know that I was good. And from
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  Speaker 3: there I had an opportunity to meet Kenny G. And
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  Speaker 3: we just kind of kicked it off from there and
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  Speaker 3: been like the best of friends.
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  Speaker 2: And from their open I think I was about thirteen thirteen. Wow,
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  Speaker 2: picked it up at ten, picked it up at ten,
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  Speaker 2: make Kenny G at thirteen. We stayed in contact.
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  Speaker 3: I mean, you know from there on, you know, he
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  Speaker 3: liked me because I was very inquisitive. I asked a
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  Speaker 3: lot of questions, right, I believe that I believe that
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  Speaker 3: you got that. Ask a lot of questions.
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  Speaker 2: I'm going to ask you all the questions, how do
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  Speaker 2: you do this, how do you do this? How you
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  Speaker 2: do this?
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  Speaker 3: And so basically, you know, from there he was like,
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  Speaker 3: I like this kid, you know, he's very inquisitive, and
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  Speaker 3: we kicked it off from there and the next thing,
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  Speaker 3: you know, I became very proficient in what I was doing.
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  Speaker 3: And next thing, you know, I'm touring.
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  Speaker 2: Congratulations.
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  Speaker 1: You know my background, part of my little background A
• 4:29
  Speaker 1: lot of people don't know. Was that a B flagcall clarinet,
• 4:33
  Speaker 1: first chair. Then I went over to Alto tanem based sound. Okay, yeah,
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  Speaker 1: I went through the whole ranks. You know, the winds.
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  Speaker 1: I had the winds, you know, but I would The
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  Speaker 1: reason I bring that up is that music played a
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  Speaker 1: lot to my success today because it really helped me.
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  Speaker 1: I fell from a memory stand form, from an educational
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  Speaker 1: plantpoint within. My academics talk about how music really can
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  Speaker 1: be an asset to young people other than what they
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  Speaker 1: hear rappers do and all that stuff.
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  Speaker 2: Just the basic core of music is important.
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  Speaker 3: I feel like music is so important because if you
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  Speaker 3: really go back in history, you really understand the core.
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  Speaker 3: To me, music is universal, right, you know, we can
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  Speaker 3: be in America, Africa, Asia, Europe and the way that
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  Speaker 3: you can communicate without speaking the same languages through music.
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  Speaker 3: So I feel like a lot of young people are
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  Speaker 3: really missing the basis of how fundamental music is. It's therapeutic,
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  Speaker 3: you know, it can be calming, it can be used
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  Speaker 3: to sleep, and so many different killing properties that consist
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  Speaker 3: with music. And so I mean, oh my goodness, I
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  Speaker 3: can just go on and on because.
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  Speaker 2: It plays a role with me.
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  Speaker 1: Now, you know, I know I didn't continue playing an instrument.
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  Speaker 1: I regret that they could always think about you know,
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  Speaker 1: you know, like anything, if you walk away from it,
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  Speaker 1: you don't practice it, that that skill goes away. Oh
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  Speaker 1: you know, and now you're becoming an adventure capitalist and
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  Speaker 1: you know, owning hotel properties.
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  Speaker 2: The fear of walking away from music.
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  Speaker 3: I never said I I mean, I technically I wouldn't
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  Speaker 3: say I walked away. I just felt like my other
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  Speaker 3: ventures have kind of veered me to my focus.
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  Speaker 1: Now. Your second question was touring though touring Yeah, yeah, okay,
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  Speaker 1: I mean I can never get away from touring.
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  Speaker 3: Okay, Opportunities aren't the same now as they were years
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  Speaker 3: before for me, and so basically my other ventures have
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  Speaker 3: been able to put touring on.
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  Speaker 2: The back end for me. But I got to get
• 6:38
  Speaker 2: back out there. So I got a lot of surprises
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  Speaker 2: coming with music and you know, working on just about that,
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  Speaker 2: doctor Tatum. Okay, it's that.
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  Speaker 1: We know in the world we live in today, multiple
• 6:50
  Speaker 1: streets of income, right people say that nowadays, people will
• 6:54
  Speaker 1: go get it back in the day when I grow up.
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  Speaker 1: You're too busy, You're doing too manythings, do jokes about Jamaicans.
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  Speaker 1: You know, five jobs now five jobs a compliment? Yeah,
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  Speaker 1: multiple streams of income right now, when you talk about touring,
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  Speaker 1: you talk about venture capitalists, you talk about owning hotel properties.
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  Speaker 1: Are you looking at it from a multiple streams of
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  Speaker 1: income positioning? Are you just saying this is what I
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  Speaker 1: want to do with my life.
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  Speaker 3: I basically, for me, I never chase things for the income.
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  Speaker 3: To me, I really like I fell in love with credentials.
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  Speaker 3: I fell in love with because in my life it
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  Speaker 3: was a lot of things that early on, a lot
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  Speaker 3: of people said things that I couldn't do right, you know,
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  Speaker 3: from overcoming homelessness, living in the hotels for two years.
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  Speaker 3: It was things that motivated me to say, God, if
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  Speaker 3: you give me an opportunity at this thing again, I'm
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  Speaker 3: going to take advantage of every opportunity I can. I'm
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  Speaker 3: going to maximize each opportunity that I can and I'm
• 7:50
  Speaker 3: going to try to put my businessman hand on and
• 7:52
  Speaker 3: monetize each opportunity that I can. So now I'm looking
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  Speaker 3: at it as multiple streams of income. But when I
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  Speaker 3: wanted to do it, I wanted to. You know, when
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  Speaker 3: I would go and I would.
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  Speaker 2: Ride by these gorgeous houses, five ten million dollar houses,
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  Speaker 2: and ride and go see these dealerships and all of
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  Speaker 2: these expensive cars. It was like, I want to live
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  Speaker 2: my life like that.
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  Speaker 3: I don't want to have to wake up and damn
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  Speaker 3: I got to figure out how much pay the light
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  Speaker 3: bill and How'm gonna have to do all of this.
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  Speaker 3: I didn't want to live that life, so I really
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  Speaker 3: wanted to on it onto how I was able to
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  Speaker 3: maximize all of my opportunity.
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  Speaker 1: You know what I love about this conversation, Like what
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  Speaker 1: you just said was a vision board, and that was
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  Speaker 1: happening when I was in high school. I just to
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  Speaker 1: cut out the cars I wanted. I should drive through
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  Speaker 1: the neighborhoods that I couldn't afford my little beat up
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  Speaker 1: Pinto and go I want. I like the yard because
• 8:39
  Speaker 1: my wife always said, you really know what you want,
• 8:41
  Speaker 1: because it's been in my mind right since I was
• 8:44
  Speaker 1: a teenager what I wanted. So my goals have always
• 8:47
  Speaker 1: been before even existing vision air boards because of my age,
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  Speaker 1: I just had dreams and they were locked in.
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  Speaker 2: That's the same way with me, they were locked in, Isaiah.
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  Speaker 3: It's locked in tight and then you know, and it
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  Speaker 3: doesn't really change. I think you know, it expands over time,
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  Speaker 3: but it really doesn't change. You still have the same
• 9:05
  Speaker 3: goals and things that constantly motivate you and that motivation.
• 9:08
  Speaker 1: Because I want to ask you about the motivation inspiration,
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  Speaker 1: because I know I've led with the venture capitalists, I've
• 9:14
  Speaker 1: led with the properties that you are on and one
• 9:17
  Speaker 1: of the youngest people that's been part of that whole
• 9:20
  Speaker 1: franchise out there. We're going to get to that, but
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  Speaker 1: I think it's important that people know there's a backstory
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  Speaker 1: to this.
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  Speaker 2: You know, you know, you wasn't born with a silver sponer.
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  Speaker 1: You had to build a reputation, and that reputation started
• 9:33
  Speaker 1: when you was ten years old. Yeah, it did, and
• 9:36
  Speaker 1: you your passion and your hard work.
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  Speaker 2: Started there, right, correct, correct? Correct.
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  Speaker 1: The music has played such a role that you haven't
• 9:49
  Speaker 1: left your music left.
• 9:50
  Speaker 2: How did you think about hotel properties?
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  Speaker 3: Well, in about twenty nineteen, I kind of because it basically,
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  Speaker 3: so we're being a venture capital list and private equity
• 10:01
  Speaker 3: investor and so on these fancy.
• 10:05
  Speaker 1: Words, you know, Jackapitlis equity investors. Okay, first of all,
• 10:10
  Speaker 1: we'll avoid the English and education one on want of
• 10:14
  Speaker 1: money making conversations masterclass. Equity investor, what is that?
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  Speaker 3: So equity investor basically would come in the same thing
• 10:21
  Speaker 3: as a venture capitalist would basically put up equity or
• 10:25
  Speaker 3: funds for a company that's starting or something. Basically, so
• 10:30
  Speaker 3: say you got a company that's a million dollars, they
• 10:32
  Speaker 3: come to you and say, hey, Isaiah, we need three
• 10:33
  Speaker 3: hundred thousand dollars. We'll guarantee you thirty percent equity or
• 10:37
  Speaker 3: three six percent equity. However much of the company that
• 10:41
  Speaker 3: you guarantee for putting up that amount of money. So
• 10:43
  Speaker 3: it's basically, in short terms or layman's terms, what a
• 10:46
  Speaker 3: venture capitalist does or somebody who puts up equity and
• 10:49
  Speaker 3: so basically getting into that. In twenty eighteen, I was
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  Speaker 3: one of the first people that invested into Jazz Pharmaceuticals.
• 10:56
  Speaker 3: So Jazz Pharmaceuticals could create it which as pharmaceuticals, so
• 11:01
  Speaker 3: it's a pharmaceutical company and so they've created one of
• 11:05
  Speaker 3: the first COURTSEHEP narcolepsy treatments.
• 11:07
  Speaker 2: I don't know if you're ever familiar with the medication
• 11:10
  Speaker 2: zium so ziraum.
• 11:12
  Speaker 3: I was one of the first people to be a
• 11:14
  Speaker 3: part of that in twenty eighteen when it got FDA approved,
• 11:18
  Speaker 3: and so that has really played a lot into my
• 11:22
  Speaker 3: career as expanding things. I mean, it's a lot of
• 11:24
  Speaker 3: things that you can't say because it's NDA's on certain things.
• 11:27
  Speaker 3: But it's okay, so.
• 11:29
  Speaker 2: Doctor Tatum, now that Doctor Tatum has nothing to do
• 11:32
  Speaker 2: with medicine. Now, okay, let's go and get that clear.
• 11:35
  Speaker 2: Which is a compliment it academia, but a drug. Yeah,
• 11:41
  Speaker 2: how did you see that?
• 11:42
  Speaker 3: So, I mean basically everything that they presented, like, man,
• 11:46
  Speaker 3: I see, I'm the kind of person where when you
• 11:50
  Speaker 3: when you I'm all about careers, I'm all about a personality.
• 11:54
  Speaker 3: I'm all about meeting somebody and when a person can
• 11:56
  Speaker 3: come to you and present this product and helping out
• 12:00
  Speaker 3: people and being something, I'm all for it.
• 12:02
  Speaker 2: I'm all for it.
• 12:03
  Speaker 3: I'm all about morals. I'm all about things that I
• 12:06
  Speaker 3: care about. So anything that can help, you know, people,
• 12:09
  Speaker 3: help the natural cause of things cure cancer, things like that.
• 12:13
  Speaker 3: I want to be a part of, you know, And
• 12:15
  Speaker 3: so it was I thought it was a great opportunity.
• 12:17
  Speaker 3: The business was great and it started, you know, and
• 12:20
  Speaker 3: I mean ten million dollars right now it's evaluated that
• 12:22
  Speaker 3: I don't know, one point four billion dollars or something.
• 12:25
  Speaker 2: So it has been very great.
• 12:28
  Speaker 3: And I mean part of KKR, the Carlile Group, Blackstone,
• 12:33
  Speaker 3: Oh my goodness, it's so many groups.
• 12:34
  Speaker 1: That Oh yeah, Blackstone, that's the that's the billion big
• 12:40
  Speaker 1: people like that they are. They are getting people elected
• 12:44
  Speaker 1: in at the White House. That's how powerful those names
• 12:47
  Speaker 1: are that you were mentioning. Now that's that's the first step,
• 12:51
  Speaker 1: because I want to charge your progress here. You know,
• 12:54
  Speaker 1: ten years old giving us the axophone, right thirteen man
• 12:58
  Speaker 1: Kenny g got the tour.
• 13:01
  Speaker 3: At the tour and it took a minute from thirteen
• 13:04
  Speaker 3: sixteen years people fourteen.
• 13:07
  Speaker 2: Jump out the out track.
• 13:08
  Speaker 1: But then and then your investment in a pharmaceutical product.
• 13:14
  Speaker 2: And are you following just good instinct? Oh no, I
• 13:18
  Speaker 2: do my due diligence.
• 13:19
  Speaker 3: I mean a little good instinct, but a lot of reading,
• 13:22
  Speaker 3: a lot of research. I mean, you know, a lot
• 13:24
  Speaker 3: of understanding what the product is a lot of understanding. Hey,
• 13:28
  Speaker 3: you know, what's the return on this? What is going
• 13:30
  Speaker 3: to be my return on the investment? How much can
• 13:32
  Speaker 3: I guarantee? How much can I make from my equity?
• 13:35
  Speaker 2: You okay, you're.
• 13:36
  Speaker 1: Twenty four now, right, Okay, twenty one you got your
• 13:39
  Speaker 1: first hotel property, so I'm.
• 13:41
  Speaker 2: Sure we do.
• 13:42
  Speaker 1: It's eighteen eighteen, you running these thoughts into your mind.
• 13:45
  Speaker 2: Eighteen.
• 13:46
  Speaker 3: I was on my own at eighteen, and so, I
• 13:48
  Speaker 3: mean I just was a sponge, Like I wanted to
• 13:51
  Speaker 3: learn map is one of my favorite things. Finance everything.
• 13:56
  Speaker 3: I don't feel like nothing is more important than finance.
• 13:58
  Speaker 3: You know what I'm saying? Money is important, right, right?
• 14:02
  Speaker 3: And so I wanted to be a person where I
• 14:04
  Speaker 3: didn't have to go to work. I didn't want to
• 14:06
  Speaker 3: be an artist that had to stay on tour to
• 14:08
  Speaker 3: maintain I wanted to be a person to say, hey,
• 14:11
  Speaker 3: if I don't want a tour right now, I don't
• 14:13
  Speaker 3: have to tour.
• 14:13
  Speaker 2: I can still maintain my life. And so I really
• 14:16
  Speaker 2: really studied and really really try to basically understand everything
• 14:22
  Speaker 2: where I wouldn't be in that position.
• 14:24
  Speaker 3: And so I was a sponge. I would just read
• 14:26
  Speaker 3: re read, listen, meet people. I mean talk to so
• 14:30
  Speaker 3: many different people. I meant tons and tons of people,
• 14:32
  Speaker 3: different produced shares and certain certain things.
• 14:35
  Speaker 2: And then I.
• 14:39
  Speaker 1: Just throw out these words that you know, people in
• 14:43
  Speaker 1: fourties fifties are afraid to say out loud.
• 14:46
  Speaker 2: Yeah, especially people who are of color. Yeah.
• 14:49
  Speaker 3: And I And that was another motivation for me, because
• 14:53
  Speaker 3: you know, when you would see people of color and
• 14:55
  Speaker 3: you would see the other races, I didn't want to
• 14:59
  Speaker 3: be something like. I didn't want to follow the same
• 15:01
  Speaker 3: footsteps of a lot of people. I wanted to be
• 15:04
  Speaker 3: a person. When I'm in the meetings, like when I'm
• 15:06
  Speaker 3: with my accountants, they can't make a decision without me
• 15:08
  Speaker 3: because I know what they're talking about. You can't go
• 15:10
  Speaker 3: in there and say this is what we're paying on time. No, no, no,
• 15:13
  Speaker 3: I know what we're talking about. I know the percentage,
• 15:15
  Speaker 3: I know the interest rate on playing you know, so
• 15:17
  Speaker 3: they like, he knows this stuff. But it helped you
• 15:20
  Speaker 3: in each venture because it's like when you're going on tour,
• 15:23
  Speaker 3: how much is this tour bu's gonna cost me?
• 15:25
  Speaker 2: You know, how much is this production going to be?
• 15:27
  Speaker 3: It makes you ask all the right questions, so I
• 15:29
  Speaker 3: think that really has helped me scope basically, you know everything.
• 15:34
  Speaker 2: That I've done. Please don't go anywhere.
• 15:36
  Speaker 4: We'll be right back with more money Making Conversations master Class.
• 15:44
  Speaker 4: Welcome back to Money Making Conversation master Class with me
• 15:47
  Speaker 4: Rashawn McDonald.
• 15:49
  Speaker 2: I love it. I love it.
• 15:49
  Speaker 1: Now let's get to the big Tea's at the beginning,
• 15:54
  Speaker 1: the first hotel and that you even at when we're
• 15:59
  Speaker 1: talking about twenty you started this vision of trying to
• 16:03
  Speaker 1: get in this direction.
• 16:04
  Speaker 3: So I mean I was a part of the Coolju
• 16:06
  Speaker 3: Bay Fund, which is a multifamily real estate development in
• 16:10
  Speaker 3: northern California. So I was already a part of real
• 16:13
  Speaker 3: estate before the hotel. COVID hit.
• 16:18
  Speaker 2: Stop stop. I'm looking at the young dude. They he's
• 16:23
  Speaker 2: talking like a forty. You just throw it out, this
• 16:27
  Speaker 2: turn it out, and it's a beautiful thing.
• 16:29
  Speaker 1: Because so many people at a young age are told no,
• 16:35
  Speaker 1: stay in your place.
• 16:36
  Speaker 2: That's a bum, that's above your abilities.
• 16:39
  Speaker 1: You know the relationships, that's a scam. And all I
• 16:45
  Speaker 1: keep hearing is due diligence, doing research, understand the value
• 16:49
  Speaker 1: of relationships. You don't jump in without a clear understanding
• 16:53
  Speaker 1: the direction. Those are adult experience, well heated advice term
• 17:02
  Speaker 1: that you tell people and that comes from somebody in
• 17:05
  Speaker 1: their forties and fifties who was talking to you.
• 17:09
  Speaker 3: I felt like I seen so many people go wrong.
• 17:13
  Speaker 3: It was easy for me to not do what.
• 17:15
  Speaker 2: They did right, right, right, right right. But I had
• 17:18
  Speaker 2: a lot of older mentors, you know.
• 17:20
  Speaker 3: I mean even to this day, me and Kenny Gy talk,
• 17:23
  Speaker 3: Me and Keith Sweat, we talk all the time.
• 17:25
  Speaker 2: You whatever, you Lenny. It's so many.
• 17:29
  Speaker 3: I've had so many great people who've poured into me
• 17:33
  Speaker 3: where you know, they can tell you what to do,
• 17:35
  Speaker 3: what not to do.
• 17:36
  Speaker 2: You can look at them and.
• 17:37
  Speaker 3: And I just was wanted to be around people who
• 17:40
  Speaker 3: had a lot of things going on and you know,
• 17:43
  Speaker 3: just giving you motivation. They waking up, not drinking, not smoking,
• 17:46
  Speaker 3: and healthy. I wanted to be that person, you know.
• 17:49
  Speaker 3: I wanted to mimic those habits, and I think it
• 17:52
  Speaker 3: transpired very well into everything that I've done.
• 17:55
  Speaker 1: Okay, now we can go back. I don't feel like
• 17:57
  Speaker 1: I got to stop you. You just when you get
• 17:59
  Speaker 1: me away, you blow me away. I gotta come back
• 18:02
  Speaker 1: and go Okay, now we get back.
• 18:03
  Speaker 2: To property, first property, first property.
• 18:06
  Speaker 3: So yeah, I developed his ninety eight rooms and Exit
• 18:11
  Speaker 3: two sixty nine, Kennesauth, Georgia, Kendl Woods, Swites. So I
• 18:16
  Speaker 3: basically found the deal was that was his name, Keith Worsham.
• 18:19
  Speaker 2: He basically brought the deal to me. And it was
• 18:22
  Speaker 2: during COVID.
• 18:23
  Speaker 3: So I wanted to find a venture that was recession proof, yes,
• 18:28
  Speaker 3: and so during that time money was different. A lot
• 18:31
  Speaker 3: of companies was down, stocks and things, everything was down.
• 18:34
  Speaker 3: So I was looking at something. I want a.
• 18:36
  Speaker 2: Business that can make money every day, that's basically.
• 18:40
  Speaker 3: A money making machine, prints money, you know, something that
• 18:44
  Speaker 3: can perform in COVID. And when I did my due diligence,
• 18:48
  Speaker 3: the thing was not full service hotels like the big mariauds,
• 18:51
  Speaker 3: but extending days. And so when I looked into it,
• 18:55
  Speaker 3: I'm like, you can clear this kind of money. You
• 18:58
  Speaker 3: only got fifteen employees? Got this and that you can
• 19:01
  Speaker 3: make this kind of money how much I need to?
• 19:03
  Speaker 2: And then it's like dang.
• 19:04
  Speaker 3: I always this was my dream to own my own
• 19:06
  Speaker 3: hotel one day, so I was like, how can I
• 19:09
  Speaker 3: be with that?
• 19:10
  Speaker 2: That was a dream.
• 19:11
  Speaker 3: It was a dream because we lived in a hotel
• 19:13
  Speaker 3: for two years. Okay, so you know, being in four
• 19:16
  Speaker 3: hundred square feet of a room, you know, was rough,
• 19:19
  Speaker 3: but I was like, God, you.
• 19:21
  Speaker 2: Got to get me out of this situation, right And so,
• 19:24
  Speaker 2: you know, it was a dream of mine.
• 19:25
  Speaker 3: I always wanted something that I can build from the
• 19:27
  Speaker 3: ground up and ride by it and say, wow, I
• 19:30
  Speaker 3: built this.
• 19:31
  Speaker 2: This is me right here. And it was a challenge.
• 19:34
  Speaker 2: It wasn't easy. It was a challenge. I learned a lot.
• 19:37
  Speaker 3: The person that I learned from and I think his
• 19:39
  Speaker 3: name was Neil Platel he passed away, and so but
• 19:43
  Speaker 3: you know, they gave me a lot of porners on hey,
• 19:46
  Speaker 3: this is what you do, this is what you don't do.
• 19:48
  Speaker 3: He built twenty hotels. So I felt like all of
• 19:51
  Speaker 3: my experience came from people who've basically been through what
• 19:55
  Speaker 3: I'm going through, or to their previous owners, so they
• 19:59
  Speaker 3: can tell you all the dudes and don't's better than
• 20:00
  Speaker 3: anybody can versus somebody who's just trying to sell you something.
• 20:04
  Speaker 3: So it was had its ups and downs, but it's
• 20:07
  Speaker 3: been pretty great, we know. It was the thing.
• 20:11
  Speaker 1: I heard out so quickly was the fact you said, Rishwan,
• 20:14
  Speaker 1: fifteen employees naming our rooms, And.
• 20:19
  Speaker 2: Then I went wow.
• 20:21
  Speaker 1: Other than the electricity, and the water and security. Then
• 20:26
  Speaker 1: your expense is a washing and a.
• 20:28
  Speaker 3: Drying, right, yeah, I mean, you know, and payroll and housekeepers.
• 20:32
  Speaker 3: But I don't have a full service kitchen. I mean
• 20:35
  Speaker 3: I have a you know, like a food Kiosta so
• 20:38
  Speaker 3: to say. So, yeah, so when I looked at that
• 20:41
  Speaker 3: model and I've seen.
• 20:42
  Speaker 2: Which I never had thought about, and then.
• 20:44
  Speaker 3: COVID you know, if you think about it, because my
• 20:46
  Speaker 3: main clientele, it's not the generic people like a full
• 20:50
  Speaker 3: service hotel. It's mainly people who's who's coming from insurance companies,
• 20:54
  Speaker 3: you know, traveling nurses, traveling doctors, construction workers. So you
• 20:59
  Speaker 3: have a buffalo the people coming in at once. So
• 21:03
  Speaker 3: it extends that you're not just staying for one or
• 21:05
  Speaker 3: two days. You're staying for at least five days or more.
• 21:08
  Speaker 3: So you got nine eight rooms you have, I mean,
• 21:12
  Speaker 3: you know companies they might get thirty rooms at a
• 21:14
  Speaker 3: time and they might be traveling for thirty days.
• 21:17
  Speaker 2: Wow. So you know, you can look.
• 21:18
  Speaker 3: At your revenue and say this is the amount of
• 21:20
  Speaker 3: money that you can make, you know, and you can
• 21:23
  Speaker 3: basically look at things and say, okay, from this month
• 21:26
  Speaker 3: all the way up to November, I'm looked up so
• 21:29
  Speaker 3: you can see your money.
• 21:30
  Speaker 1: Yeah, there are certain models out there that to me
• 21:32
  Speaker 1: a printing money, like people with accounting tax preparers.
• 21:37
  Speaker 2: Guess what, the laptop and the software.
• 21:39
  Speaker 1: Okay, especially nowadays they don't even have to print out
• 21:43
  Speaker 1: tax returns anymore.
• 21:44
  Speaker 2: The military and file online.
• 21:46
  Speaker 1: Yeah, and so, but I never saw it from that
• 21:48
  Speaker 1: perspective because I would go, man, it has to be
• 21:52
  Speaker 1: there is difficulty in any business that you do. But
• 21:55
  Speaker 1: what is that model? What is that profit margin? And
• 21:58
  Speaker 1: then the fact that you said we'll shana, I don't.
• 22:00
  Speaker 2: Have a kitchen. I'm not getting into that.
• 22:02
  Speaker 1: I'm not trying to say you come down now at
• 22:05
  Speaker 1: your property. Do you do the free breakfast or things
• 22:09
  Speaker 1: like that?
• 22:09
  Speaker 3: That's your Probably at the Candlewoods, it's a kiosk where
• 22:13
  Speaker 3: you could buy your own but the embassy is a
• 22:15
  Speaker 3: totally different.
• 22:16
  Speaker 2: Okay, that's the next conversation we're about to have, right.
• 22:18
  Speaker 1: Okay, So let's so it's two candle Wor tweets that
• 22:21
  Speaker 1: you got right, So they near each other, they Georgia.
• 22:26
  Speaker 2: Offer exit from each other. Okay, cool, Yep, you're not
• 22:28
  Speaker 2: competing with yourself? No, no, Because.
• 22:33
  Speaker 3: The way I look at street, so when I'm looking
• 22:38
  Speaker 3: at these billion dollar companies, right and Samsung, you learn
• 22:42
  Speaker 3: how to monopolize the market. You have the top performing
• 22:46
  Speaker 3: properties there. So I'm basically when I designed and developed
• 22:50
  Speaker 3: my hotels, I wanted to develop them like a rich Carton.
• 22:54
  Speaker 2: I wanted to be able to have the same you.
• 22:57
  Speaker 3: Know, like I tell my general manager, when people come
• 23:01
  Speaker 3: in here, address somebody last name. If even if you
• 23:04
  Speaker 3: don't know who they are, you can look at their reservation,
• 23:06
  Speaker 3: make them feel welcome, make them feel at home.
• 23:08
  Speaker 2: We have water.
• 23:09
  Speaker 3: When holidays come, you know, dress decorate like, make it
• 23:14
  Speaker 3: feel good. So when people are coming in here, even
• 23:16
  Speaker 3: though they might not be spending no more than one
• 23:18
  Speaker 3: hundred and sixty dollars, make them feel like they're a
• 23:21
  Speaker 3: million dollars.
• 23:21
  Speaker 1: Now that's part of the what IHG okay? Can you
• 23:25
  Speaker 1: can you tell people some of the properties that are
• 23:27
  Speaker 1: tied to.
• 23:28
  Speaker 3: Ih Candlewood Sweets, Intercontinental Suites, what else IG has?
• 23:34
  Speaker 1: Because I am a's a lot of member of IHG,
• 23:38
  Speaker 1: so I know I got my little van number. I mean,
• 23:42
  Speaker 1: it's really an incredible property to be a situated. I
• 23:44
  Speaker 1: O resently, I just bring that up. If you if
• 23:46
  Speaker 1: you do your homework. Just type in IHG dot com
• 23:50
  Speaker 1: and all these hotels popper and go. Yes, they so
• 23:53
  Speaker 1: want to this twenty one year old young man who
• 23:56
  Speaker 1: now has three properties. Now you said NBC sweets a
• 23:59
  Speaker 1: little bit different. That's different to the different A little
• 24:02
  Speaker 1: more expensive, at more aggressive, a little bit more aggressive.
• 24:07
  Speaker 3: It's a full service hotel, so you have a full kitchen,
• 24:10
  Speaker 3: you have a but it's still a it's more of
• 24:12
  Speaker 3: a you have the sweet style rooms, but it's more
• 24:15
  Speaker 3: of a full service operation. So, you know, versus you
• 24:18
  Speaker 3: having fifteen employees, now you got sixty four. You know,
• 24:22
  Speaker 3: you got food and beverage directors, you got you know,
• 24:26
  Speaker 3: regional manager, you have a lot of more different positions.
• 24:31
  Speaker 2: You got these nice little canter with sweets. You know,
• 24:34
  Speaker 2: fifteen people of.
• 24:36
  Speaker 3: You kind of want to have both of them, you
• 24:38
  Speaker 3: know what I'm saying. And so with me, it was
• 24:40
  Speaker 3: like it was a great opportunity.
• 24:42
  Speaker 2: I see, I see you're going up the food tape.
• 24:44
  Speaker 2: I'm going up. I'm going up. I'm going up.
• 24:47
  Speaker 3: I'm also working on and you can't no, you can't.
• 24:50
  Speaker 2: Oh no, you can't skip nothing. You got to take
• 24:53
  Speaker 2: your piece.
• 24:55
  Speaker 1: And so so so that's the process that you are,
• 24:58
  Speaker 1: that you're educating yourself, as you say, doing your due diligence.
• 25:02
  Speaker 1: You know, faith plays a tremendous role in your life,
• 25:06
  Speaker 1: but a business plan is how you operate right now.
• 25:10
  Speaker 1: With that being said, do you are you the mentor
• 25:14
  Speaker 1: now the people even though you're a young person.
• 25:18
  Speaker 2: Yeah, a lot of people. You're playing life now. A
• 25:20
  Speaker 2: lot of people tell me that I'm a mentor to them.
• 25:21
  Speaker 2: A lot of people tell me that I give them motivation.
• 25:25
  Speaker 3: Because I try to always be a constant sponge, like
• 25:29
  Speaker 3: every day I feel like I can learn something new.
• 25:31
  Speaker 2: I try to push myself.
• 25:32
  Speaker 3: That's why in twenty twenty one, I went to war
• 25:35
  Speaker 3: and online Wall Street Prep.
• 25:37
  Speaker 2: That all produce there CPA, they all go through that.
• 25:39
  Speaker 3: So I wanted to be able to have the proper
• 25:42
  Speaker 3: credentials so I can actually say when I'm in front
• 25:45
  Speaker 3: of people that you're just not talking to somebody who's
• 25:48
  Speaker 3: just done reading and things. I've actually had the credentials
• 25:51
  Speaker 3: to be able to operate at the level that I'm
• 25:54
  Speaker 3: operating in.
• 25:54
  Speaker 2: Okay, I got it. I have to do my due diligence.
• 25:57
  Speaker 1: If I'm shit in front of African American young man
• 26:01
  Speaker 1: bought his first property twenty one years old. He's twenty four.
• 26:04
  Speaker 1: Where are these properties located in the state of Georgia
• 26:08
  Speaker 1: if somebody is listening to the show, because you know,
• 26:10
  Speaker 1: we like to support each other.
• 26:11
  Speaker 2: I know, I know.
• 26:12
  Speaker 3: So the first property is Candlewood Suite in Kensall, Georgia,
• 26:16
  Speaker 3: right off exit two sixty nine Ernest Spirit Parkway. The
• 26:20
  Speaker 3: other one is a candle Wood Suite Truist Park off
• 26:23
  Speaker 3: of Truist the ballpark.
• 26:26
  Speaker 2: What's that Codplace Boulevard. I know exactly what that s at.
• 26:29
  Speaker 2: And then my.
• 26:30
  Speaker 3: Last property is the MBSCY suites Halsion and Alpharetta in
• 26:34
  Speaker 3: the new facility. That's the next exit up after Avalon.
• 26:39
  Speaker 3: And then I'm working on some other properties as well.
• 26:41
  Speaker 1: Okay, my next question of future Endeavorence. Yes, the music man,
• 26:44
  Speaker 1: I can talk about mister music man. Yeah, you know,
• 26:48
  Speaker 1: money made conversations mass multiple streets of income.
• 26:52
  Speaker 2: We have not slid the music and tour to the side.
• 26:55
  Speaker 2: But everybody can't do the tour, don't have that gift
• 26:58
  Speaker 2: that God gave him. But they can't figure out how.
• 27:01
  Speaker 1: To get in to hold their properties based on the
• 27:03
  Speaker 1: knowledge or providing with you what are some of the
• 27:06
  Speaker 1: stipulations that one has to do to try that you
• 27:11
  Speaker 1: had to go through to be able to be considered
• 27:14
  Speaker 1: a property owner under HG.
• 27:17
  Speaker 2: So number one, you have to be able to have
• 27:21
  Speaker 2: the money to get into it. Just real money plays
• 27:27
  Speaker 2: a role. Before they say hello, money plays a role,
• 27:30
  Speaker 2: you know, I mean you got franchise fees.
• 27:32
  Speaker 3: That's one hundred thousand dollars that caught you about sixteen
• 27:34
  Speaker 3: eighteen million dollars to develop a property. So but I
• 27:39
  Speaker 3: would say, you know, if you want to get into it,
• 27:43
  Speaker 3: have a know about construction, know about you know, really
• 27:48
  Speaker 3: try to get the.
• 27:49
  Speaker 2: GC license, be able to have a GC license.
• 27:52
  Speaker 3: So basically it's a general contractors having I can't think
• 27:56
  Speaker 3: of the actual name of it, but it's something that
• 27:58
  Speaker 3: you can be able to go into a property and say, Okay,
• 28:01
  Speaker 3: this is how much it's gonna cost. This is how
• 28:03
  Speaker 3: much I'm going to be spending here. You want to
• 28:05
  Speaker 3: make sure that because you have so many rigorous inspections.
• 28:07
  Speaker 3: You got you know, fire inspections, I mean age back
• 28:10
  Speaker 3: inspect You have so many inspections when you're developing these
• 28:13
  Speaker 3: properties that if the concrete is an inch off, they'll
• 28:17
  Speaker 3: come out and make you tear all this stuff out,
• 28:19
  Speaker 3: and you think it's a joke until you got to
• 28:22
  Speaker 3: pay fifty thousand dollars to tear some concrete up right.
• 28:25
  Speaker 3: And so it's a lot of things, dudes and don'ts
• 28:27
  Speaker 3: that you have to. And I felt like I had
• 28:29
  Speaker 3: the blessing to have a previous owner be able to
• 28:32
  Speaker 3: walk me through, you know, the steps, because if not,
• 28:36
  Speaker 3: I would have made a lot of you said, due diligence,
• 28:38
  Speaker 3: due diligence, due diligence, and one of these future endeavors.
• 28:42
  Speaker 2: So future endeavors.
• 28:43
  Speaker 3: Right now, I have land for two true by Hilton's
• 28:46
  Speaker 3: in Tupelo, Mississippi. I'm working on a Hilton in Nashville, Tennessee.
• 28:54
  Speaker 2: I just I just love he's so young and so
• 28:58
  Speaker 2: component that working. We're working on the Sweat Hotel, Key Sweat,
• 29:05
  Speaker 2: get it to the hospitality.
• 29:07
  Speaker 1: You're gonna have a real swing hoteltel.
• 29:13
  Speaker 2: So we're working on that. Album is coming from me.
• 29:18
  Speaker 2: I'm probably gonna go back on to it maybe sometimes
• 29:21
  Speaker 2: next year. I'm gonna figure it out. I'm working on
• 29:23
  Speaker 2: it and.
• 29:24
  Speaker 1: Really get that there has to be what is your
• 29:27
  Speaker 1: support group?
• 29:28
  Speaker 3: My support group, they're pretty good. Okay, I got a
• 29:31
  Speaker 3: real strong support group.
• 29:33
  Speaker 2: You know.
• 29:33
  Speaker 3: They they're real low key, out of the way, but
• 29:35
  Speaker 3: I have a they think I'm crazy because I can't.
• 29:39
  Speaker 3: My mind is just every day I wake up, I'm like,
• 29:41
  Speaker 3: I gotta do this, I gotta do this, I gotta
• 29:43
  Speaker 3: do this.
• 29:44
  Speaker 2: And so, I mean that's a mind of a young person. Yeah,
• 29:46
  Speaker 2: I feel the mind of an achiever. So why they.
• 29:49
  Speaker 3: Tripping My support group is high because sometimes, like I
• 29:55
  Speaker 3: feel like a lot of people don't want to let
• 29:56
  Speaker 3: go of what I've already done.
• 29:58
  Speaker 2: But with me, it's like that yesterday, I have to
• 30:01
  Speaker 2: move forward.
• 30:01
  Speaker 3: So even though I've done really good, with me, it's
• 30:05
  Speaker 3: about what I'm doing tomorrow, what I'm doing today, you know,
• 30:08
  Speaker 3: it's about how can I continue to grow as a person.
• 30:12
  Speaker 2: And so that's something that continues to motivate me. And
• 30:14
  Speaker 2: a lot of times they'd be.
• 30:15
  Speaker 3: Like, oh, You've done so much, they just want to
• 30:16
  Speaker 3: hold on to all and I'll be like, oh, yeah,
• 30:18
  Speaker 3: that's cool, but I got to move forward, right, So
• 30:20
  Speaker 3: I mean, but other than that, it's pretty cool.
• 30:23
  Speaker 1: You know, it's really you know, we mad KEITHWD introduced
• 30:27
  Speaker 1: us to Eatailer.
• 30:28
  Speaker 2: We hit it off, we tax a lot.
• 30:31
  Speaker 1: Yeah, and I enjoy communicating with you. And you know,
• 30:36
  Speaker 1: I just you figured it out, man, and I've been blessed.
• 30:40
  Speaker 1: You know, it's blessing is there. But you figured it
• 30:43
  Speaker 1: out through consistency and staying true to your dream true.
• 30:49
  Speaker 1: And I always because, like I told you the Cheard
• 30:53
  Speaker 1: McDonald you see today, I was this guy between the
• 30:56
  Speaker 1: ages eighteen and twenty three. And what's putting the words
• 31:04
  Speaker 1: like lucky right place at the right time. Never about
• 31:08
  Speaker 1: looking in the mirror and saying, this is a unique
• 31:11
  Speaker 1: talent that you have. You've accepted that, Isaiah. What does
• 31:16
  Speaker 1: that mean to you? And how can you express that
• 31:18
  Speaker 1: to anybody else out there who may have these visions?
• 31:22
  Speaker 2: But people keep telling them that'll never work for you. Well,
• 31:27
  Speaker 2: a lot of people told me that, you know.
• 31:29
  Speaker 3: I look at it where like a lot of people
• 31:31
  Speaker 3: use the word humble, telling the person to be humble
• 31:34
  Speaker 3: and have humility. I look at it as sometimes I
• 31:39
  Speaker 3: tell people, don't lure who you are to fit in
• 31:43
  Speaker 3: with everybody else just because they don't understand what God
• 31:47
  Speaker 3: has put on your life and who you are and
• 31:49
  Speaker 3: your skill set. You're in the wrong circle. Elevate yourself,
• 31:53
  Speaker 3: because I mean, for real, you know, I look at
• 31:55
  Speaker 3: things like, don't you don't want to be putting in
• 31:58
  Speaker 3: a way where a lot of people tell you, all men,
• 32:00
  Speaker 3: you know you feel this way. You feel this way
• 32:02
  Speaker 3: because a lot of people might feel that way about me.
• 32:04
  Speaker 3: They say, oh, he's arrogant, he's conceited, or things like that,
• 32:08
  Speaker 3: and I feel like I'm not like that. I look
• 32:10
  Speaker 3: at it as where I'm confident into what I've put out.
• 32:14
  Speaker 3: I'm confident, companient into the work that I do. I'm
• 32:17
  Speaker 3: competent into the results that I have received.
• 32:20
  Speaker 2: Over the years.
• 32:21
  Speaker 3: So I always say, continue to grow, continue to flourish
• 32:26
  Speaker 3: on your talents. You know, if somebody is telling you no,
• 32:29
  Speaker 3: come back and prove to him.
• 32:31
  Speaker 2: Don't say nothing. Let your results. Let your results speak
• 32:34
  Speaker 2: for thisself, and then they'll see and come back. You know.
• 32:36
  Speaker 1: Well, sir, Well, sir, your results are pretty impressis thank you?
• 32:42
  Speaker 2: Hey, you be quiet, let me talk about you.
• 32:44
  Speaker 1: Age of ten, picked up a saxophone, stumbled through it.
• 32:49
  Speaker 1: I know how big that saxophone was at the age
• 32:51
  Speaker 1: of ten, dragging the dollars.
• 32:52
  Speaker 2: In middle school, dragging down the street heavy, every bleave.
• 32:56
  Speaker 2: It is a difference between that B flat.
• 32:58
  Speaker 1: Claring that case and that's the whole case and being
• 33:02
  Speaker 1: a Kenny G relationship an artist. I think that that
• 33:06
  Speaker 1: played a major role in yourself. Music played a major
• 33:08
  Speaker 1: role into who you are today twenty one years of age.
• 33:12
  Speaker 2: IHG. If you want to know, they are for the truth.
• 33:15
  Speaker 2: I HG.
• 33:17
  Speaker 1: Two kind of with sweets and embassy suites. You're talking
• 33:19
  Speaker 1: about Mississippi, talking about Tennessee its future endeavors. Congratulations, man,
• 33:24
  Speaker 1: Thank you being appreciate, humbled but confident, and I think
• 33:29
  Speaker 1: that's two things. Yeah, and being able to have as
• 33:34
  Speaker 1: well as being a visionary. And the interesting thing is,
• 33:38
  Speaker 1: as I closed this interview, is that you know there's
• 33:42
  Speaker 1: a journey out there.
• 33:43
  Speaker 2: When I remember.
• 33:44
  Speaker 1: I look back when I was in my twenties, my
• 33:46
  Speaker 1: thursdies and for you know, in my sixties now and
• 33:49
  Speaker 1: I go and I can tell people honestly, I had
• 33:51
  Speaker 1: a career. But you know, early success and success now
• 33:57
  Speaker 1: are two different success journey and you're establishing a foundation
• 34:03
  Speaker 1: that your journey is going to be We're supposed to
• 34:05
  Speaker 1: be when you're fifty, sixty, seventy eighty until you retire
• 34:09
  Speaker 1: from life.
• 34:10
  Speaker 2: Congratulations on getting you and.
• 34:12
  Speaker 1: Understand it, and thank you for coming on money Making
• 34:14
  Speaker 1: Conversation master Class.
• 34:15
  Speaker 2: You know I had to come on here. You have
• 34:17
  Speaker 2: to come on here.
• 34:18
  Speaker 1: Brother.
• 34:20
  Speaker 4: This has been another edition of Money Making Conversations Masterclass
• 34:24
  Speaker 4: hosted by me, Rashawn McDonald. Thank you to our guests
• 34:28
  Speaker 4: on the show today and thank you our listening audience. Now,
• 34:32
  Speaker 4: if you want to listen to any episode I want
• 34:35
  Speaker 4: to register to be a guest on my show, visit
• 34:38
  Speaker 4: Moneymakingconversations dot com. Our social media handle is money Making Conversations.
• 34:44
  Speaker 4: Join us next week and remember to always leave with
• 34:47
  Speaker 4: your gifts. Keep winning