Transcript

Direct From Hollywood with Ryan Seacrest: Why Taylor Swift Didn’t Release Her “Opalite” Music Video on YouTube · Direct From Hollywood with Ryan Seacrest

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Speaker 1: Direct from Hollywood. So when Taylor Swift releases a music video,
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Speaker 1: it's an event. I mean, look at her YouTube channel alone.
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Speaker 1: She's rapped up forty three point five billion views total,
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Speaker 1: and that's not even considering all the other places fans
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Speaker 1: can stream her videos. And she's about to pick up
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Speaker 1: a lot more views because this morning her latest video
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Speaker 1: for Opelite arrived and the reaction has already been beyond huge.
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Speaker 1: But interestingly, Taylor opted to do her video drop a
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Speaker 1: little differently this time around. While most artists debut their
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Speaker 1: video on YouTube, not necessarily exclusively, Taylor has opt to
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Speaker 1: hold off putting Opalite on YouTube for at least the
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Speaker 1: first forty eight hours of its release, and that probably
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Speaker 1: comes down to a controversial decision YouTube made back in
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Speaker 1: December to no longer provide data to Billboard, basically in protests.
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Speaker 1: Billboard had previously announced their video and music charts would
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Speaker 1: give more weight to page streams than at supported streams,
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Speaker 1: and YouTube was not happy. So Taylor's team probably decided
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Speaker 1: the open Liite video would start its life where the
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Speaker 1: streams get counted. You can watch it now at Taylorswift
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Speaker 1: dot com. That's direct from Hollywood,