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SPOS #842 - Andrea Belk Olson On Secret Customer Needs
Welcome to episode #842 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #842. Have you ever met a "differentiation expert"? That's the role of Andrea Belk Olson (who is also a speaker and author). As the CEO at Pragmadik, where her team helps organizations of all sizes better understand customers (their wants, desires and secret needs). She is the author of The Customer Mission, No Disruptions, and more recently published her newest book, What to Ask - How to learn what customers need but don't tell you. A sought-after keynote speaker at conferences and corporate…
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