Under Pressure: marketing & admissions in prep schools
In this episode of the IAPS Podcast, published jointly with AMCIS, IAPS Head of Professional Development Katherine Bluck and Sophie Lodge, Head of Marketing and Communications at Beaudesert Park School, join Katie Henderson, Head of Marketing & Admissions at Banstead Prep School, to discuss the challenges and opportunities facing the sector, particularly focusing on parental expectations and market dynamics.
The skinny
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