Latest / The Steve Harvey Morning Show / The Harlem Globetrotters' VP of Marketing & Sales talks about their history, impact, & relaunch

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The Harlem Globetrotters' VP of Marketing & Sales talks about their history, impact, & relaunch · The Steve Harvey Morning Show

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Speaker 1: Learn how it Belonging begins with us dot org. Brought
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Speaker 1: to you by the AD Council. My next guest is
1:16
Speaker 1: an industry decision maker. Her name is Sonny Hickman. She's
1:19
Speaker 1: the vice president of Marketing and Sales for the Hall
1:22
Speaker 1: of Globetrotters. You know the Hall of Gold Trotters, the
1:24
Speaker 1: world famous Hall and Growth Trotters. They've been showcaseding iconic
1:28
Speaker 1: talents and a hundred and twenty four countries and territories
1:31
Speaker 1: on six continents as they were founded in six nineteen
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Speaker 1: twenty six. Sonny Hickman is the creative powerhouse behind the
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Speaker 1: hallan Globe Trotters Twitter Twitter one relaunch orchestrating a team
1:42
Speaker 1: of handpicked specialists. She used the she ushered the iconic
1:46
Speaker 1: brand where renewed focus on black culture, ball of life,
1:50
Speaker 1: and social justice. Making decisions like that to a legendary
1:53
Speaker 1: brand does not come without proper planning. Sunday is on
1:56
Speaker 1: the show to discuss her career and these successful brand
1:59
Speaker 1: changes to the hollanm Loble Trotters. Please work with the
2:01
Speaker 1: money making conversations, Sunny Hickman, thank you. I'm excited to
2:07
Speaker 1: be here. So I'd like to believe I laid it
2:09
Speaker 1: out pretty proper about the you know, iconic, you the
2:13
Speaker 1: big those big words, you know, with a brand that
2:15
Speaker 1: I grew up on. Because I'm gonna go all the
2:18
Speaker 1: way back to six. Why was the Harlem Globe Trotter started?
2:23
Speaker 1: M hmm. The Holland Gold Trotters were were started to
2:27
Speaker 1: really bring this U celebrate when basketball bring the style
2:32
Speaker 1: of play UM to the country. UM in a time
2:36
Speaker 1: where UM, the Harlem renaissance was just permeating around the
2:42
Speaker 1: country and there was this style of play that came
2:45
Speaker 1: from these African American ballers that UM, a gentleman named
2:49
Speaker 1: Abe safer Stein had the fortitude to say, people need
2:52
Speaker 1: to see this and experience it. So that's what started
2:55
Speaker 1: the hard Gold tral Well, so I was I'm assuming
2:58
Speaker 1: when you say that it was tied to the we
3:01
Speaker 1: you know, denial of the black athlete for participating in
3:04
Speaker 1: the white sport that they desire, and so they were
3:07
Speaker 1: left with UM just playing with against themselves, like the
3:10
Speaker 1: Negro League, you know, and and a lot of leads
3:13
Speaker 1: that were developed out there. The most famous is the
3:15
Speaker 1: Negro League because of baseball and the Jackie Robinson, But
3:17
Speaker 1: there were other situations out there in football and basketball.
3:21
Speaker 1: They were not publicized. I guess you can say in
3:24
Speaker 1: a way, the Harlem Globetrotters was with basketball version of
3:28
Speaker 1: the Negro League. Is that correcting the assessing that it is?
3:32
Speaker 1: And there were other, um, you know, black basketball teams
3:36
Speaker 1: that were playing during that time, you know when they
3:38
Speaker 1: weren't able to play you know in the NBA when
3:41
Speaker 1: they you know, before the NBA was integrated. Um, I
3:44
Speaker 1: think the Harlem Globetrotters really were the team that put
3:48
Speaker 1: it to a whole another level and brought integration into
3:52
Speaker 1: the NBA. Uh little known factors. They Harlem Globe Trotters
3:57
Speaker 1: would actually play a game before the NBA game back
4:04
Speaker 1: back in the day, and as it would turn out,
4:07
Speaker 1: is more people would come to the Harlem Globetrotters game
4:11
Speaker 1: then the NBA. So then they switched. The NBA team
4:15
Speaker 1: would play first and then the Globetrotters would play afterwards.
4:19
Speaker 1: Because they were the ones who were drawing the fans, right, people,
4:22
Speaker 1: people packing up their clothes leave. I got my snacks
4:27
Speaker 1: I see when I came to see Okay, you know,
4:30
Speaker 1: I know we all people who are Sonny who's hearing
4:33
Speaker 1: this end? If you're talking to Sonny Hickman, the vice
4:35
Speaker 1: president of marketing and Sales for the Hall and Globetrotters.
4:38
Speaker 1: When we talk about it, I can I can have
4:40
Speaker 1: vivid memories of watching ABC Wild Worlds and sports, you know,
4:44
Speaker 1: just laughing at these guys who had incredible skill and
4:48
Speaker 1: making amazing shots. When did the when were the When
4:50
Speaker 1: were the Holland Globe Trotters introduced into your life? And
4:54
Speaker 1: when they were introduced into your life as a as
4:56
Speaker 1: a as a team, as a youngster, What effect did
4:59
Speaker 1: they have phone the Harlem Globe Chotters have on you?
5:03
Speaker 1: Oh wonderful questions. So I was introduced to the Harlem
5:07
Speaker 1: Globe Totters through uh Scooby Doo. When the Globe Cotters
5:12
Speaker 1: Scooby as well as the right remember that when I
5:17
Speaker 1: learned and then whide were the sport? So I used
5:21
Speaker 1: to see the Globe Totters there um and then when
5:23
Speaker 1: they came out on Gilligan's Island. So when the Globe
5:27
Speaker 1: Totters were really deep in the pop culture, that's really
5:30
Speaker 1: when I learned my my mom um never could afford
5:34
Speaker 1: to take me and my siblings to see them live.
5:36
Speaker 1: So I never saw the Harlem Globe Cotters live growing up,
5:39
Speaker 1: but I remember that flash and flare and funny and
5:43
Speaker 1: fun of the Globe Totters growing up. Well, it's really interesting,
5:47
Speaker 1: Like I I've actually had the pleasure of visiting your headquarters,
5:51
Speaker 1: and it's almost like walking through a museum, you know,
5:54
Speaker 1: and it's really so much history and and it's so
5:58
Speaker 1: and it defines Sir Lanes and then how the Globe
6:01
Speaker 1: Charters had an impact on our lives, you know, because
6:04
Speaker 1: you know, even though they were entertainers, they also were
6:07
Speaker 1: crossing you know, international lines. They also were entertainers that
6:11
Speaker 1: everybody could relate to, and especially white America, you know,
6:16
Speaker 1: and becaus all I saw when I watched ABC Wild
6:18
Speaker 1: War was fort was an audience or stadium or arena
6:21
Speaker 1: field with white people. What does the audience make up
6:24
Speaker 1: of what the Globe Charter is attracting right now? Mm hmmm.
6:29
Speaker 1: So I I was talking, I'll tell you a quick story.
6:32
Speaker 1: As I answered, this question. I was talking to coach
6:34
Speaker 1: Loui Dunbar. Loui Dunbar, he's one of our legends, Louis
6:39
Speaker 1: Dunbar graduating from my college, University of Houston. So I
6:42
Speaker 1: know Louis Dunbar six nine and a half point guard
6:45
Speaker 1: port forard. You can just stop talking to Sonny, So
6:48
Speaker 1: you just throw out Louis dumb On like I didn't
6:50
Speaker 1: know who you're talking about. Louis Dumbar. Come on, he was.
6:52
Speaker 1: He was a point forward, a port forward before they
6:55
Speaker 1: were point forwards. I know him very well. University us
6:58
Speaker 1: to graduate Louise Dumba continue to do so. I will
7:03
Speaker 1: continue for your audience. They may not have known like
7:07
Speaker 1: we do so now we put them up on Games
7:09
Speaker 1: Fred and Little Games. So Coach lou shared with me
7:14
Speaker 1: once like people would ask them that question like why
7:16
Speaker 1: would you not um send the ball on the fingers
7:22
Speaker 1: of the little you know, black boys or girls at
7:24
Speaker 1: a game, and he would say, I couldn't get to them.
7:28
Speaker 1: They were so far up in the stands because of
7:31
Speaker 1: the tickets that they were able to purchase, that they
7:34
Speaker 1: he couldn't do that. So people of color were there
7:38
Speaker 1: in small numbers, but it was the globe. Hutters were
7:42
Speaker 1: primarily um entertaining what white audiences UM and have been
7:46
Speaker 1: doing that for decades and UM as culture has shifted
7:51
Speaker 1: right as this love of basketball is evolved. That's where
7:55
Speaker 1: we need and want to be. We want our audience
7:57
Speaker 1: to reflect UM the isoscope of colors, of the glow
8:02
Speaker 1: that we touch and that our players visit. Well, you know,
8:05
Speaker 1: interesting thing about it because of the fact that the
8:07
Speaker 1: Global tchroters do touch and then and they do uh,
8:10
Speaker 1: you know, they do tricks that uh and I say that,
8:13
Speaker 1: you know, I'm gonna tall you sending the word trick.
8:15
Speaker 1: I think it's an insult. They have a skill set
8:18
Speaker 1: that they developed, whether it's the half court hook shot
8:21
Speaker 1: or driven between the legs or the or the half
8:25
Speaker 1: court shots, which now when you see when you see
8:28
Speaker 1: what Steph Courage is doing, they was doing in the
8:30
Speaker 1: Global Charter a long time ago. Okay, half court three
8:33
Speaker 1: point shots. That was probably that was part of the
8:35
Speaker 1: Global Troters mantra of how their skill set and so
8:39
Speaker 1: what somebody some people have called tricks have not been
8:43
Speaker 1: become part of the NBA style of play. The three
8:47
Speaker 1: point shot and so so when you see that transition.
8:50
Speaker 1: In order for you to come in and be a
8:52
Speaker 1: part of this, you have to come from somewhere. You
8:54
Speaker 1: have to have build your reservate from somewhere. Sunny. So,
8:57
Speaker 1: I saw Dolly Wood and talk about uh, developing your brand,
9:01
Speaker 1: walking through these different structures of success. And also you
9:05
Speaker 1: as an individual person of color, going in these different
9:09
Speaker 1: lanes where people expect you to be a certain way
9:12
Speaker 1: and you show them that you're able to relate and
9:14
Speaker 1: be able to communicate and market to all. Talk to us, Sunny,
9:20
Speaker 1: who's Hunt um So, that flashing player of the game
9:24
Speaker 1: of basketball. So basketball runs deep in my roots. So
9:29
Speaker 1: my mom raised four kids. She was a big Larry
9:33
Speaker 1: Bird and Matthew Johnson's fans, That's right. And then um,
9:40
Speaker 1: I grew up you know, watching Michael Jordan's I was
9:44
Speaker 1: a big North Carolina fan. When Jr. Reid played like
9:47
Speaker 1: that was my squad. My husband as a basketball coach.
9:52
Speaker 1: My son plays basketball. He's in college. Um playing basketball now.
9:56
Speaker 1: So I've been around basketball a lot, and I like
9:59
Speaker 1: to think that I'm gonna existing coach. It's finally here
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11:00
Speaker 1: And we're live here outside the Perez family home, just
11:03
Speaker 1: waiting for the And there they go, almost on time.
11:06
Speaker 1: This morning. Mom is coming out the front door strong
11:09
Speaker 1: with a double arm kid carry. Looks like Dad has
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Speaker 1: the bags. Daughter is bringing up the rear. Oh, but
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Speaker 1: the diaper bag wasn't closed. Diapers and toys are everywhere. Oh,
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Speaker 1: but mom has just nailed the perfect car seat buckle
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Speaker 1: for the toddler. And now the eldest daughter, who looks
11:27
Speaker 1: to be about nine or ten, has secured herself in
11:30
Speaker 1: the booster seat. Dad SIPs the bag clothes and they're off. Ah,
11:34
Speaker 1: but looks like Mom doesn't realize her coffee cup is
11:37
Speaker 1: still on the roof of the car and there it goes. Ah.
11:41
Speaker 1: That's a shame that mug was a fan favorite. Don't
11:44
Speaker 1: sweat the small stuff. Just nailed the big stuff, like
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Speaker 1: brought to you by the United States Forest Service and
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Speaker 1: the AD Council. Can you dribble a basketball? I gotta
12:33
Speaker 1: knee crossover when nobody's around. You tell I know what
12:40
Speaker 1: if somebody starts talking about everybody else, you know, everybody
12:43
Speaker 1: else there will say nothing about because you start bragging
12:45
Speaker 1: on yourself. First. Now I got a hook shot. I
12:47
Speaker 1: gotta jump from the corner. I gotta I gotta between
12:50
Speaker 1: the legs. I got around the back. You ain't said
12:52
Speaker 1: nothing about yourself. You're talking about your mama, you talk
12:55
Speaker 1: about your husband, you talk about your son. And you went, oh,
12:58
Speaker 1: and you know and I and I'm mean coach, that's right,
13:03
Speaker 1: I'm dope, go on the sideline. But you know I
13:06
Speaker 1: was actually I was a cheerleader. I was a cheerleader
13:09
Speaker 1: to your high school and at Clark Atlanta University from
13:12
Speaker 1: a proud ah clo. I know you had our presidents
13:15
Speaker 1: on the show recently. So I got to here and
13:19
Speaker 1: coach from the sidelines for a long time. Right. So, um,
13:24
Speaker 1: So my journey, my journey, and as I built built
13:29
Speaker 1: out you know who I am is one part of it.
13:32
Speaker 1: I would say my time at and historically black college
13:35
Speaker 1: at Clark Atlanta. You know our motto was find away
13:38
Speaker 1: or make one and that translated not just in the classroom,
13:42
Speaker 1: but it really was in life. And it goes even
13:44
Speaker 1: beyond that. You know. I was you know, raised UM,
13:48
Speaker 1: you know by my brothers UM who had sort of
13:52
Speaker 1: the mindset of like forge your path, know who you
13:55
Speaker 1: are and know who you ain't. UM, don't anyone that
14:02
Speaker 1: sort of doubts you or underestimates you under estimates you
14:06
Speaker 1: use that as fuel to drive your passions and be
14:09
Speaker 1: trusting and open. So God has been, you know, my
14:13
Speaker 1: guide of my life for me and my family, UM.
14:16
Speaker 1: For years we were those kids that are we'll be
14:19
Speaker 1: at church all day. We'd be there for UH Sunday
14:23
Speaker 1: school service as well as totlu UM. So we were
14:27
Speaker 1: in the church UM a lot. And so my face
14:30
Speaker 1: is really important. So kind of what led me UM
14:34
Speaker 1: kind of on this pass is I believe that nothing
14:41
Speaker 1: is impossible, and I don't have this um over confidence,
14:49
Speaker 1: but I do believe in UH determination and hard work,
14:54
Speaker 1: so putting, putting in the extra hours and being okay,
14:59
Speaker 1: in confident WHI walking in the doors even if there's
15:02
Speaker 1: no one in that room that looks like you, UM,
15:04
Speaker 1: being confident and trust in and open and who I
15:07
Speaker 1: am and what I'm capable of has really been one
15:10
Speaker 1: of the things that have driven me. When I went
15:12
Speaker 1: to the Dollywood Company, Um, I was, you know, one
15:15
Speaker 1: of less than you know, five African Americans and the
15:19
Speaker 1: management team I was one of two and leaderships and
15:23
Speaker 1: it was such a special culture there. Um Dolly Pardon
15:27
Speaker 1: believes like we opened our doors at Dollywood to all
15:30
Speaker 1: people every day regardless, and the desire was, how do
15:34
Speaker 1: we create families experiences for families that are worth repeating
15:38
Speaker 1: regardless of what color you are and your background. Everybody's
15:42
Speaker 1: here for that, right, something that's meaningful, something that's special,
15:46
Speaker 1: something that's memorable. So that's really at the root. I
15:50
Speaker 1: sort of know by why, I know what my purpose is,
15:53
Speaker 1: and my purpose is to really help to influence people
15:57
Speaker 1: to just spend time together. And now the basketball that
16:02
Speaker 1: round ball has been uniting families and uniting people of
16:05
Speaker 1: all walks of life for decades. I just got the
16:08
Speaker 1: run right and have the opportunity through the globetrotters who
16:12
Speaker 1: have been trailblazers, who have been breaking down barriers, who
16:15
Speaker 1: with where society is and how racial injustice is, Like Um,
16:20
Speaker 1: truly as the forefront that right has reached this pinnacle
16:23
Speaker 1: where there's zero tolerance from you know, our next generation.
16:28
Speaker 1: I'm able to help use basketball as a means to
16:31
Speaker 1: really deliver that message on behalf of our players and
16:34
Speaker 1: the globetrotters way and what they've been doing for years.
16:37
Speaker 1: We know an interesting thing about it because you know,
16:40
Speaker 1: just trying to put the white ryries in perspective, just
16:43
Speaker 1: to send my point of view when the court, because
16:46
Speaker 1: the globtrotter brain is like court gestures. You know, they
16:50
Speaker 1: think they're having a good fund and sometimes they're having
16:52
Speaker 1: a good time in front of white people. And then
16:55
Speaker 1: when the when the George FD hit and uh, I'm
17:00
Speaker 1: sure there was a perception and maybe it wasn't a
17:02
Speaker 1: perception of how what role does the does the Globe
17:04
Speaker 1: Trotters play in turning that corner of what what are
17:09
Speaker 1: they speaking for and what brand or what culture are
17:12
Speaker 1: they trying to represent? And you looked at and say, hey,
17:17
Speaker 1: we are a black brand, we are a black culture
17:20
Speaker 1: and social justice has to be part of the messaging.
17:23
Speaker 1: Was that a difficult spin? Was it a difficult spin
17:27
Speaker 1: for your players to understand or your player felt it
17:29
Speaker 1: was a breath of fresh air when you introduced these
17:32
Speaker 1: new ideas or these new cultural changes to the to
17:35
Speaker 1: the Hall of Gold cau because Hall and Gold problems
17:38
Speaker 1: are what they are there their basketball phenomens male and female.
17:42
Speaker 1: But the end what are there off the court? That's
17:44
Speaker 1: what I believe, that's the story you're trying to tell now, correct, Absolutely,
17:50
Speaker 1: the Hall of Goldtrotters players are peoper heroes both on
17:54
Speaker 1: and off the court. And any player that you speak
17:57
Speaker 1: to and they talk about the legacy of the shoulders
18:00
Speaker 1: in which they stand on, of the great curly news
18:02
Speaker 1: and the metal arc limits, of of the sweet blue dunbars,
18:06
Speaker 1: of you know, their desire to just spread love um
18:11
Speaker 1: this idea of spreading game, of being that phenomenal player,
18:17
Speaker 1: that athlete on the court, but really being that um hero,
18:23
Speaker 1: that inspiration, that motivation off the court. And I think
18:28
Speaker 1: that's something that hasn't been seen of. Well, what are
18:31
Speaker 1: the Harlem Glowtrotters like outside of the jersey Because that's
18:36
Speaker 1: where the personal bond right is made. That's how us
18:41
Speaker 1: as people find our heroes, find our stars, find those
18:45
Speaker 1: you know, individuals that we look up to. It's who
18:48
Speaker 1: you are inside and outside the jersey, we have a
18:51
Speaker 1: superhero strength going and when you don't, and that's really
18:54
Speaker 1: been the focus and s of the Y and the Y.
18:56
Speaker 1: Now our purpose of the Glowtrotters is world basketball showmanships,
19:02
Speaker 1: uniting families and spreading joy, and we've lost our relevance
19:06
Speaker 1: and our ability to do that as culture has evolved.
19:08
Speaker 1: You sort of said it, we've been these basketball thing ums,
19:11
Speaker 1: you know, kind of considered, right, you know, these these
19:14
Speaker 1: tricks um that they do and this experience that they create.
19:18
Speaker 1: We've had some fans for decades, but we've had people
19:22
Speaker 1: that are also saying, are the Globe Cutters still around? Right? So? Right?
19:27
Speaker 1: And that just hurts, right, that hurts. So we want
19:31
Speaker 1: to reach that younger eight to ten year old African
19:35
Speaker 1: American boy and his parents. And if we start to
19:39
Speaker 1: look at that, because they're they's anonymous with um basketball culture.
19:45
Speaker 1: Basketball basketball is anonymous with styles UM and the halo
19:50
Speaker 1: effect that African Americans have one culture on brands, on businesses. UM.
19:56
Speaker 1: We believe that is going to appeal and draw the
19:59
Speaker 1: next generation of fans. So the elephant in the room,
20:02
Speaker 1: people ask that means you don't want Caucasian families. You
20:06
Speaker 1: know the family have been who loved the bulb Trotters
20:09
Speaker 1: and have always loved the Globetrotters. You don't want them
20:11
Speaker 1: as fans anymore, absolutely not, absolutely not. This is really
20:16
Speaker 1: an it's an and not an ore, and it's important
20:19
Speaker 1: for us to open ourselves up to be relevant in
20:22
Speaker 1: the culture so that we can see that a hundred
20:28
Speaker 1: hundred year anniversary and we have generations coming up that
20:33
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Speaker 1: you by the United States Forest Service and the Council. Well,
22:07
Speaker 1: you have to stand for something, you know, And then
22:10
Speaker 1: that's what you were just saying, you know, and you're
22:11
Speaker 1: saying that, what are the other than basketball, other than
22:15
Speaker 1: trick artists, other than entertainers for longevity purposes? What do
22:20
Speaker 1: you stand? And if you stand somewhere and it has
22:22
Speaker 1: a basis of reality, authenticity, as they like to say,
22:25
Speaker 1: downdays a sense of purpose as they like to say nowadays,
22:29
Speaker 1: and that's what you find, that's what you built back
22:32
Speaker 1: into the Hall of Gold Troders, because that's why they
22:34
Speaker 1: were founded in the six that's why they were created,
22:37
Speaker 1: because they were a voice of uh, show you you
22:40
Speaker 1: can do this. You can do this too. We can
22:42
Speaker 1: travel to the world, we'd be respected, we can earn
22:45
Speaker 1: income because of our talents. And that's what I believe
22:49
Speaker 1: you switched back to that in a good way because
22:51
Speaker 1: it was needed. And then what happens within the day
22:55
Speaker 1: to day life, the global Hall and Globials has become
22:57
Speaker 1: relevant because at one time, you know, only time I
23:01
Speaker 1: have heard news about the Hall and Gltery when they
23:03
Speaker 1: were doing some sensational trick, you know, either shooting the
23:06
Speaker 1: top of a building, you know, shooting evolved from a helicopter.
23:10
Speaker 1: You know, that's when they made the news. You know,
23:12
Speaker 1: now they're making the news because of the brand that
23:14
Speaker 1: socially conscious and awere up their fan base and their fans.
23:18
Speaker 1: And that's what you're saying. You're not trying to turn
23:20
Speaker 1: away ever your fans, You're what You're just trying to say,
23:23
Speaker 1: this is who we are welcome us for who we are,
23:26
Speaker 1: because you're welcome with us because of our talents. Except that,
23:29
Speaker 1: because that's the only way you're gonna get growth from
23:30
Speaker 1: the young people, because the young people are about authenticity
23:33
Speaker 1: and that's what you're trying to reach. You you're having
23:35
Speaker 1: a fan is fifty six years old. That's not gonna
23:38
Speaker 1: grow your ticket sales. Having the fans starting the five fifteen,
23:42
Speaker 1: they're gonna have kids, and when they have kids, they're
23:45
Speaker 1: gonna have more kids. So it becomes a generational growth.
23:48
Speaker 1: And that's what National Football League has figured out. And
23:50
Speaker 1: that's what you're trying to do right now with the
23:52
Speaker 1: Hall and Gold trivel in your mind, isn't working. Wow,
23:58
Speaker 1: we're at the beginning of the beginning. So we stepped
24:01
Speaker 1: out in our jay Z allowed me to reintroduce myself
24:04
Speaker 1: moments on July one, UM in a bold way, and
24:08
Speaker 1: we are touching every aspect you know of the brand
24:11
Speaker 1: and business because as you said, UM, ticket sells are
24:14
Speaker 1: important and that's really been the cornerstone of our business.
24:18
Speaker 1: But really were re evolving the Globe Trotters to a
24:22
Speaker 1: branded entertainment company that also tours. So if our fans
24:27
Speaker 1: want to engage and connect with us in YouTube where
24:32
Speaker 1: that's where they like to be entertained. Well, that's where
24:34
Speaker 1: gonna be apparel and product um if that's what they
24:38
Speaker 1: used to sort of identify, you know, the brands that
24:42
Speaker 1: share the same value right that they that mean something
24:45
Speaker 1: to them. We want to be in those spaces and
24:47
Speaker 1: places as well. That's why we changed our uniform. Um.
24:51
Speaker 1: The Globetrotters have never had a black uniform, you know.
24:54
Speaker 1: With the red, white and blue. We partnered with Undergrown Um,
24:57
Speaker 1: Dustin Candling and carry Us are just fantastic lifestyle designers
25:03
Speaker 1: to really modernize but maintain the tradition that you know.
25:08
Speaker 1: So that's that is what we've done in terms of looks.
25:10
Speaker 1: So is it working. I think one of the response
25:13
Speaker 1: in the engagement that we've seen from fans has been phenomenal.
25:17
Speaker 1: It's been phenomenal. Um, we are just ramping up. We
25:20
Speaker 1: have brands that are that magnet is being created and
25:25
Speaker 1: our players. It's really about how we elevate our players
25:28
Speaker 1: as stars. And the more we start to see that
25:31
Speaker 1: happen where people know by name. Oh I love Latique
25:37
Speaker 1: jet Rivers because he has that kill a crossover, but
25:41
Speaker 1: he can cook me right or his TikTok are out
25:47
Speaker 1: of control. So that's the Once we start to see that,
25:50
Speaker 1: then we know that is really crystallizing. But um, right now,
25:54
Speaker 1: the early indicators are fantastic. But we are just getting started.
25:57
Speaker 1: I refer to us as we're nine of year old startup.
26:01
Speaker 1: Oh well, I'm happy to be there with you. Now
26:03
Speaker 1: you mentioned something Clark Atlanta University and the hbc U.
26:06
Speaker 1: This is in the heart of Atlanta, Atlanta, Georgia. I'm
26:09
Speaker 1: doing an event over there, uh September twenty fifth called
26:12
Speaker 1: HBCU College Day, and uh it's on the campus. And
26:16
Speaker 1: what I'm doing is I'm bringing all the HBCUs from
26:19
Speaker 1: a state of Georgia and some are coming from Alabama
26:21
Speaker 1: and from North Carolina. And I got the I got there,
26:24
Speaker 1: I got Morgan Stanley, I got some, got the Big Brothers,
26:28
Speaker 1: Big Sisters, I got the NFL, all of that, the
26:33
Speaker 1: coke bottle of United Coca Cola, United Bottlers are involved.
26:37
Speaker 1: And what I'm trying to do is in all the
26:38
Speaker 1: high school students to come in. You know, we're doing
26:41
Speaker 1: social distance in my mascot will be available, Sanitizer will
26:44
Speaker 1: be available to come to Clark Atlanta University to get
26:47
Speaker 1: the hbc U experience. We're gonna have DJ there, We're
26:49
Speaker 1: gonna have staffers, we're gonna have drama lines, and we're
26:52
Speaker 1: gonna have speakers, and I think it would be a
26:54
Speaker 1: perfect And we're gonna have a man DJ Mars is
26:56
Speaker 1: gonna be spending here, gonna have a BMX bike shop
26:59
Speaker 1: set up, and then the military is going to have
27:01
Speaker 1: an actual F sixteen jet there and the hanger there
27:04
Speaker 1: and and we're gonna have the Air Force there there,
27:07
Speaker 1: National Guard there. I just think, you know, when you
27:10
Speaker 1: said Clark Atlanta University and alumni, and you're the vice
27:13
Speaker 1: president of marketing, I think I gotta have a global
27:15
Speaker 1: trial there, at least as a representative showing off this
27:19
Speaker 1: new uniform. Now I'm not trying to put no pressure
27:21
Speaker 1: on you, but I didn't know nothing about clarking that universual.
27:24
Speaker 1: But I'd be remiss if I didn't tell y'are doing
27:26
Speaker 1: the big events Uptember twenty fifth that the whole city
27:29
Speaker 1: is gonna know about. In a couple of weeks. I'm
27:31
Speaker 1: gonna start advertising on all the radio stations. I just
27:33
Speaker 1: think that'd be cool to read, to bring that brand
27:35
Speaker 1: down there just to showcase it just in a very
27:38
Speaker 1: organic manner because it's on the campus where you are from,
27:41
Speaker 1: you graduated from, and we are trying to just bring
27:44
Speaker 1: the HBCU experience to all the students in the state
27:47
Speaker 1: of Georgia. High school students and young juniors and seniors
27:50
Speaker 1: who attend Clark Atlanta Spellman and all of they can
27:53
Speaker 1: get Fortune five dred job. The companies are gonna be
27:55
Speaker 1: their recruiting. We're gonna have HBCU college recruiters and military recruiters.
28:00
Speaker 1: So that's what HBCU College Day. I just I just
28:03
Speaker 1: want to just bring that up to you and say
28:05
Speaker 1: hey and invite is on your desk right now to
28:08
Speaker 1: come down there with your with your with your troop
28:10
Speaker 1: or one or two of them, however you want to
28:12
Speaker 1: do it, because I think it would be special. That
28:15
Speaker 1: is fantastic. Uh. As we said Clark Atlanta, we will
28:18
Speaker 1: find away or make one good good because like I said,
28:21
Speaker 1: because we're because I'll be hosting it. I will host it,
28:23
Speaker 1: you know, and we're gonna have a stage wanted by
28:26
Speaker 1: forty foot stage and we'll be sitting there doing our things.
28:29
Speaker 1: That's gonna be really great, and you know Dr Frenchship
28:31
Speaker 1: probably going from there. He's the president of Clark Atlanta University.
28:35
Speaker 1: We've developed a really nice relationship, but it's about your
28:38
Speaker 1: brand and bringing it into natural relationships. And and I
28:41
Speaker 1: just thought of at least I'll be remiss if I
28:43
Speaker 1: didn't bring it up, because I think that when you
28:45
Speaker 1: said you a certain smile and certain pride came out
28:48
Speaker 1: of you when you said Clark Atlanta University. That's right.
28:52
Speaker 1: We can't help it. We can't help it. And we
28:55
Speaker 1: I mean partnership with us UM, especially as we sort
28:59
Speaker 1: of look across our business. UM we want to again
29:02
Speaker 1: with our staff, with our team to sort of reflects
29:06
Speaker 1: again the audience that we want to serve. So how
29:09
Speaker 1: we start to look and recruit and look at developing
29:11
Speaker 1: programs with HBCUs the right to sort of how what
29:16
Speaker 1: are some of the opportunities within live entertainment, live events,
29:19
Speaker 1: touring and the touring industry that the students might even
29:23
Speaker 1: know don't know exists for them. So cultivating those relationships
29:28
Speaker 1: are all about it. We're developing a certificate program with
29:31
Speaker 1: Savannah State that is for UM Live Events, UM and
29:36
Speaker 1: Entertainment to really start to teach the coursework. So whether
29:40
Speaker 1: you want to work at a venue you know, um
29:43
Speaker 1: stay farm arena, or you want to work on a
29:45
Speaker 1: traveling tour, you know like our Harlem Globe Hunters tour.
29:49
Speaker 1: What does that look like, what's the skill set? What
29:51
Speaker 1: do you study? What's that curriculum? And then the desires
29:55
Speaker 1: and that thing gets rolled out of other HBCUs around
29:58
Speaker 1: the country. So we're excited about that partnership with Savannah
30:01
Speaker 1: State and any opportunity to get back to the campus.
30:05
Speaker 1: I'm all about it. I forgive your book and all
30:11
Speaker 1: this extra stuff I would give your tim by tim Booth.
30:13
Speaker 1: So if you want to use that Timo tim Booth
30:15
Speaker 1: is just decorating the hall and Global Trial and all
30:17
Speaker 1: and bring the people down, Please know the gift is
30:20
Speaker 1: yours because that's a van of state information you just
30:23
Speaker 1: gave me, and your passion for developing that brand relationship
30:26
Speaker 1: with HBCUs. It's where I'm at my life, you know,
30:29
Speaker 1: about trying to you know, just just stepping up our
30:32
Speaker 1: esp and a couple of years ago I went over
30:34
Speaker 1: there with Steven A. Smith and Dave rob David Roberts
30:37
Speaker 1: and allowed me to broadcast the first take for two
30:41
Speaker 1: hours and we've over the last couple of years we
30:43
Speaker 1: registered two thousand students to attend HBCUs and raised eleven
30:47
Speaker 1: million dollars and scholarship dollars, and so I know that
30:50
Speaker 1: that's where that's one of my legacies. I'm building my
30:52
Speaker 1: life and just to hear you being a pro graduate,
30:55
Speaker 1: you know, I just had to bring that up and
30:57
Speaker 1: definitely off air, you know, get my team to talk
30:59
Speaker 1: to people, because it's gonna be September's a Saturday, ten
31:03
Speaker 1: am the SPM, and I definitely like to see the
31:06
Speaker 1: Hall of Growth Childs down there. But before we go,
31:08
Speaker 1: two things I wanted to talk about is the Spread
31:10
Speaker 1: the Game Tour and the dear NBA there be happy
31:16
Speaker 1: to so our Spread Game Tour as we relaunched the Globtrotters.
31:21
Speaker 1: We started touring in July and we're visiting several cities
31:25
Speaker 1: around the country. It's everything that you love about the Globetrotters.
31:29
Speaker 1: UM and been some so that flash and player of
31:32
Speaker 1: the game. It is entertaining. You're gonna see that the
31:35
Speaker 1: skillfulness of our players. We partnered with UM some folks
31:39
Speaker 1: from Broadway, so that was one of the gifts for
31:42
Speaker 1: us when our business came to a screention hall during
31:45
Speaker 1: the pandemic was Broadways did too, and we wanted to
31:47
Speaker 1: reimagine what our show experience was, so we partnered with
31:51
Speaker 1: the Broadway team. So there's some new characters that you'll meet.
31:54
Speaker 1: I kind of describe it. It's like um an All
31:57
Speaker 1: Star Saturday Night where you see that incredible deep range shooting,
32:03
Speaker 1: dunks that are out of this world, and the ball
32:07
Speaker 1: handling and some beautiful passes meet I'm dating myself in
32:11
Speaker 1: living color. So if you like that, if you put
32:15
Speaker 1: those scenes together, that's what they're gonna get in the
32:17
Speaker 1: Spread Game tour. The music is just fantastic. It's just
32:21
Speaker 1: a good time. So we'll continue touring through September. Will
32:25
Speaker 1: be announcing some additional dates for the tour that will
32:28
Speaker 1: be coming later this year, so that will be coming
32:30
Speaker 1: um so uh though, we're going to take a time
32:33
Speaker 1: out and touring in September just to kind of amp
32:36
Speaker 1: up the show and experience and and and get ready
32:39
Speaker 1: for a second run that's gonna start um in in
32:42
Speaker 1: December is when the next set of dates will be
32:46
Speaker 1: coming to several cities around the country as well as
32:49
Speaker 1: we'll be going back out internationally and then you're gonna
32:52
Speaker 1: ask about the dr n b A. So our letter
32:55
Speaker 1: to the NBA is that what you're referring. I gotta know,
32:59
Speaker 1: I gotta know, I gotta no. So we talked about
33:05
Speaker 1: this at the start. The NBA would not be what
33:08
Speaker 1: it is today had it not been for the Harlem
33:10
Speaker 1: Glow Totters. So, UM, we were trailblazers and integrating the
33:15
Speaker 1: game of basketball. And we love what the NBA has
33:18
Speaker 1: grown and become, UM, and we think that we deserve
33:21
Speaker 1: a franchise. So as the NBA Commissioner has been exploring
33:25
Speaker 1: that idea of new franchises, a new teams, we want
33:30
Speaker 1: to be one of those teams and we think that, um,
33:33
Speaker 1: it'll bring justice win win for the NBA as well
33:36
Speaker 1: as fans that you know, some of that globe hotter style.
33:41
Speaker 1: UM of bringing that into the the NBA experience would
33:46
Speaker 1: be just fantastic. We would field the right level of
33:50
Speaker 1: talent that would be needed for an NBA franchise while
33:54
Speaker 1: continuing to do our more entertainment show style tours UM
34:00
Speaker 1: really separately, but um, the response from fans have just
34:06
Speaker 1: been fantastic and we really look forward to the opportunity
34:10
Speaker 1: to talk to the commissioner about this opportunity. That's pretty powerful. Well,
34:14
Speaker 1: I'm talking to Sunny Hickman, the vice president market in
34:17
Speaker 1: sales for the Hall and Globetrothers and a proud Clark,
34:20
Speaker 1: a Landing University graduate, and she's a mean basketball coach.
34:27
Speaker 1: That's right, that's a game. Thank you for coming on
34:32
Speaker 1: money Making Conversations. I really appreciated. It has been an honor.
34:36
Speaker 1: Thank you for having me. If you want to hear
34:39
Speaker 1: ore see any of my interviews on money making conversations,
34:41
Speaker 1: please go to Monivating Conversation dot com. I wishan mcdo,
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