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E43: How Trade Sales Leaders Use Social Branding to Drive Growth and Engagement: Sales, Leadership, Trade
In this episode, Ben speaks with Tom Slocum, Founder of The SD Lab, about the importance of social branding in building a successful top-of-funnel sales strategy. Tom explains that social branding involves being authentic, bringing humour into content, and educating through entertainment. He emphasises the need to build a community around your brand and shares practical tips for leveraging social media, such as engaging in the comments, sharing authentic content, and cross-collaborating with others.About the Guest:Tom Slocum is a seasoned sales strategist and the founder of The SD Lab, a…
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