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How AI Is Changing Google Search and SEO
In this episode of Search Off the Record, Martin speaks with Nikola Todorovic (director of Software Engineering at Google Search) about how AI is changing Google Search. They discuss the evolution from traditional search to AI Overviews and AI Mode, how Google tests and launches search changes, and why query behaviour is becoming more conversational and complex. Nikola also explains the role of machine learning in Search, how features are evaluated before launch, and what site owners and SEOs should focus on as AI becomes a bigger part of the search experience. If you work in SEO or web…
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