Latest / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
102: How Your About Page Can Drive Real Business Growth
How Your About Page Can Drive Real Business GrowthYour About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it.WHAT YOU'LL LEARN:1. The Purpose Shift: From Bio → BridgeWhy the traditional “all…
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