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Ernie Ross: Why Human Connection Is the Secret to Building a Powerful Brand
Why do some brands become part of our lives while others disappear?In this episode of Entrepreneur Authorities, Joe Pardavila sits down with branding expert and author Ernie Ross to explore the hidden forces that shape the way people connect with products, companies, and ideas.Ernie is the founder of an award-winning branding and innovation agency and the author of Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies.His work focuses on a simple idea: something only has value when it holds meaning for someone.During the conversation, Ernie explains why…
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