SPOS #327 - Bob Hoffman Is The Ad Contrarian

Thinking With Mitch Joel · Oct 14, 2012 · 1m

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan's Hey Whipple, Squeeze This. I came to Bob Hoffman in a very different way. I had heard about this blog, The Ad Contrarian, for some time, but a headline in DigiDay really caught my attention. The article was called, The Ad Contrarian's Reality Check. And, this is what Hoffman…