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E77 | First Meeting Differentiator with Lee Salz
The first meeting can make or break a sale. Discovery-style meetings – where salespeople focus on gathering data – often fail to deliver meaningful value. Instead, Lee Salz introduces the consultation mindset, where sales professionals lead with insight, empathy, and emotion to create momentum from the very first conversation. Lee Salz is one of the world’s leading voices in sales differentiation. As founder of Sales Architects, he helps companies design sales strategies that win more deals at higher prices. Lee shares frameworks for empathetic expertise, consultation…
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