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Latest / The Daily Coffee Pro Podcast by MAP IT FORWARD

EP1644 Part 4 of 5 | Pricing, Power and the Coffee Supply Chain (Lee Safar) Map It Forward

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 4 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.In this episode, Lee Safar examines why coffee pricing models so often fail to reflect the real cost of operating a business.Across the supply chain, producers, importers, roasters and cafés frequently set prices based on what the market will accept or what competitors…

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