Latest / Lifelong Learning With A. A. Khatana
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The Zero Marketing Secret: Scaling Startups with the Test and Score FrameworkCan you build a billion-dollar empire without spending a single rupee on marketing? Most people think it requires secret tech, but the truth is a systematic process of learning, testing, and scoring.This episode explores how businesses move from "desirability mania"—the hunt for valuation—to solving real-world problems like blindness or high stock-broking fees. We break down the "Learn to Learn, Test & Score" framework, which emphasizes deep understanding followed by rigorous real-world testing and reflection. You…
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