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SPOS #919 – Todd Rogers On How To Write For Busy Readers
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #919. In a world of information overload, Todd Rogers, a Professor of Public Policy at the Harvard Kennedy School of Government, recently published the book, Writing for Busy Readers - Communicate More Effectively in the Real World (co-authored with Jessica Lasky-Fink), as a testament to their understanding of the nuances of better writing in our text and emoji-paced world. Todd has dedicated his career to the study of efficient communication strategies, whether it's engaging with families, students, consumers…
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