Latest / Business Tao with George Kao
Instead of Persuasion, Work on Alignment with Prospective Clients
In selling, it is typically assumed that you must learn persuasion tactics.Persuasion strategies do work… but only for the short-term. Do you enjoy having to convince or persuade people to buy from you?The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.Our conscience is saying, “There’s got to be a better way.”Here’s an alternative that I enjoy much more:Instead of trying to sell, let’s do our best to align with our potential clients.Watch video or add comment here:https://youtu.be/NF4Iu7X1gOs This is a public episode. If you would like to discuss this with other subscribers…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.