Willie, Merle, & Ray Signed Rocking Chairs Wild Promotion
This was not your average radio giveaway.For the Last of the Breed Tour with Willie Nelson, Merle Haggard, and Ray Price, the promotion went full Oklahoma.There was an ag network sending reports to small-town AM radio stations across the state. Farm towns. Rural listeners. Country music people. The exact audience that understood how big this show really was.So the idea was simple and wild.Get front porch rocking chairs signed by Willie, Merle, and Ray.Then give them away through stores tied into that farm and home crowd.That meant sitting out in the heat, waiting for three legends to come…
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