310. Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series)

No BS Mastery Podcast · Aug 6, 2026 · 23m

We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business.

But every time I ask a room full of business owners where their clients actually come from, the answer is almost always the same: referrals and personal connections.

I believe we've become too focused on creating content and not focused enough on building relationships. Don't get me wrong. I love content. It's been a huge part of growing my business. But content takes time to compound, and most experts need clients long before that happens.

In this episode, I explain…