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Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs
AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more. But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years? Kate Liew, Senior Marketing Director, APAC, Vonage explains. See omnystudio.com/listener for privacy information.
The skinny
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