EP 247: Book your agency solid with Matthew Kimberley

Build a Better Agency Podcast · Jun 29, 2020 · 1m

There are very few agency owners who love biz dev. It's time consuming, sometimes it feels like you are trying to target shoot in the dark, and you often end up settling for prospects that aren't quite the right fit. But at least it's a win! Your spidey senses are tingling and you know there's trouble ahead but you ignore that little voice and forge ahead, hoping for the best. What if you could eliminate those near misses? I'm a firm believer that every agency should have a clear understanding of what their sweet spot client looks like and how to spot them in the crowd. Every client is right…