Latest / We Are For Good Podcast - The Podcast for Nonprofits
287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck
Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.Episode highlightsClay’s unexpected path into a nonprofit career (2:30)Value of understanding of the many types of fundraising (6:20)How to build an individual giving program (14:40)Hallmarks of a great…
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