SPOS #220 - Digital Storytelling, Transmedia And Participatory Culture

Thinking With Mitch Joel · Sep 20, 2010 · 1m

Welcome to episode #220 of Six Pixels Of Separation - The Twist Image Podcast. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy Kawasaki, Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP) on the topics of Transmedia, participatory culture and Digital Storytelling. Gunther's perspective on how brands can really connect and flourish struck me in a deep and meaningful way. Along with becoming fast friends…