Pinkwashed: The Price of Pride
This week on Wednesday with Woody, we’re pulling back the glitter curtain on Pride season.When brands swap their logos for rainbows and roll out queer merch, is it real support? Or just rainbow capitalism in a fresh font?In Pinkwashed: The Price of Pride, we unpack the $3.9 trillion power of pink money, the rise of performative allyship, and what real support actually looks like. From Stonewall to Sandton, from corporate floats to consumer power, we’re asking: who’s cashing in, and who’s showing up?Wednesday with Woody is your midweek dive into modern life. Where storytelling, culture, and…
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