The intersection of branding and placemaking | Ep. 17 with Vaike O'Grady
Welcome to this episode of Smith Lane, where we’re joined by the influential Vaike O’Grady—a strategist and place-maker who has transitioned from the corporate world to entrepreneurship. Vaike now leads Residential Marketing Resources, serving her clients through strategic planning, market research, and more. A key theme in our conversation is intentional place-making—creating environments that create a “community vibe” as Vaike describes it, achieved through strategizing around and being responsive to the needs of the residents. One example Vaike shares is a community where a trail system…
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