They took over a yoga studio with 35 members, in a year got that to 300 then added another 100 online members during COVID. Increased prices, offered Pilates, improved the value to members and doubled recurring revenue to $360k (Kate Cashman)

Grow A Small Business Podcast · Aug 16, 2020 · 1m

In this episode, I interview Kate Cashman, the co-founder of Mana Movement Studio in Hobart, Tasmania. In early 2019, they took over the lease of one of the oldest yoga studios in Tasmania, increased prices, added Pilates, and pivoted to a membership model. They took it from 35 members to 300 in just over a year and another 100 online when Covid-19 hit, boosting recurring sales, and almost doubling the $360,000 per annum. They researched the customer base and asked them what they wanted before changing the business. The Founders invested heavily in systems and procedures, professional…