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139: Good Enough Stopped Working: A Website Redesign Story | Ali Spitsbergen
Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense: the clients were coming, so who needed a better site? A website redesign wasn't on her radar until the dust settled and she noticed the caliber of women inside her business didn't show up anywhere on the outside.This is the first client spotlight on The Better Brand, and Ali brings the whole story: what she was nervous about, the mid-project moment she was sure I'd fire her, why AI copy started making her sound like everyone else, and…
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