LEAD YOUR BRAND BY CHARACTER NOT COLOR SCHEMES.

Leading Leaders Podcast with J Loren Norris · Nov 22, 2019 · 7m

NAME IS A MANIFESTATION OF CHARACTER, DOES YOUR BRAND NAME LINE UP? DO YOU WISH TO BE A TRUSTED AUTHORITY? ARE YOU SEEKING TO BUILD A STRONG BRAND? HAVE YOU ESTABLISHED A GOOD NAME? DO YOU HAVE STRONG NAME RECOGNITION? ​ NAME - AUTHORITY - BRAND - MANIFESTATION OF CHARACTER - these are by definition interchangeable. Color schemes, logos, tag lines, these are PR which should express and enhance your brand but they are NOT YOUR BRAND! If you are not as focused in the actions of your business brand, your name could be Nike or your name could be mud. Look at the “smear campaign” launched against…