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Latest / The Pattern

No. 212: Everyday objects are the new fashion category. Function lost the argument.

Culture Pulse: 72. Laundry. Pet care. Audio. Fashion's logic is colonising every category with repeat purchases and visible use. The question is who moves first in yours. @ThePattern Read the full edition: https://thepattern.media/editions/2026-09-24.html

The skinny

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