Latest / The Good Builder Podcast / The Daily Dose #261 | Inside the AI System That's Doing the Work of a Million Dollar Team with Drew and Sean from Increase Construction
Transcript
- Aaron Ng (00:00.206) or anything that we can think of. it there? I'll want to. Oh, would you do you to go there? Oh yeah, yeah. Well, because the only one doesn't have the website, it's got some other funky Yeah, easy, yeah. All right. Well, this one's a really interesting one today. And I've just started this podcast without these guys really knowing because I've got Drew and Sean popping in today and I am genuinely blown away by what they just showed me. I actually thought it was something very different. You heard the podcast last week or the week before these guys are deep in AI and doing a lot of stuff for a lot of builders and construction businesses, but businesses all over Australia in this space. But I thought they were coming in today to show me how to build a website. And then they showed me this new thing, which is under their brand buildability. One of their, you know, streams of products that they offer, and it is absolutely phenomenal. So we're going to take it, take you through it today. But Yeah, before we kind of start, as I said, The other podcast we talked about you guys building out various sort of agents and things that help you and reporting platforms and stuff that are able to drag the publicly available data about your business and things that you're doing and make sense of them. yeah, today, like what have you guys kind of created before we get into it? And how did you do it? Like, I can't believe actually that you're allowing us to film this. Well, we're okay with it because we now have the ability to scale. which when we were talking at the back there before is that we're already doing this work. A client will come to us and say, we need to move the needle. We need to grow, build, whatever it is. And Sean, I could do that on a capacity where you handed a task by the client and that task might be like we showed, build a dashboard, do some marketing, help with their operations. But we talk about your days from marketing as well, is that to show your worth, it took time to take the meeting. Aaron Ng (01:59.792) go back and iterate a few times and that took time at their end. You then had to do the work, schedule it in, deliver it. But to deliver it was sometimes showing them four different websites, going in the back of Google, getting reports ready, all that is now obsolete. is the biggest, what we would say, time suck in any business is getting all that ready. What Sean has built for our clients is a dashboard that brings in any of the data they want. So that the decision maker, the CEO, the managing director, the general manager has that information to hand. And that could be any of their marketing, operations, sales or technology, any of their CRM data just on one page so that it is constantly being updated live so they can log in and have a look. And one of the things we're to show you is the backend of our AI setup. So we can show everyone just, we're not gatekeeping, we're not scared to show everyone the backend of ours because I can replicate it very easily anyway. And then B, talk about some user case examples and one of the ones was the NCC idea you had the other day. We talked about some examples that we have done since the podcast two weeks ago. So you can see we're actually building these live for clients and what the results of the clients are. Absolutely. It's phenomenal too. Like I said to Sean and yourself that, we know a few good developers in the space and they listen to your podcast. We've got a lot of questions from the community out there. So thank you guys. And, and, know, really get in touch with these guys. Don't question me after these guys, honestly, because I can't help you. I cannot help you because what they just showed me. Sean showed me one section of what we're about to show you. And then I had to look at the other and I was just like, what is going on here? Like, I have never seen anything like it. You can pay hundreds of thousands of dollars for this stuff through Salesforce or whatever, but you actually don't get what you get from what you guys can do. Plus you'll just waste a whole leap of money. It's just absolutely phenomenal. But, um, and the other part just quickly before he does his part is that I think we're all Aaron Ng (04:03.262) have fatigue in the industry from being sold a widget, being sold a product, being sold a solution. And that requires you to buy another CRM, buy some more marketing, buy something. And like on the interviews you and I have done before is that that's not the answer is what's your problem? What's the solution? And the solution is not buying another widget. So we're not selling the widget. We're actually going, hey, show us your 10 widgets. We'll make all that data come into one, one visible platform. You can decide if those widgets are then useful or not, but it's not changing a CRM. It's not more. It's not anything it's that getting all your information at one place and then making those business decisions to grow from there. You know what I saw when you showed me at Sean and Drew like when I was just thinking about it and sitting there and you're just blowing my mind I was like you know what you're selling? Clarity. Finally, clarity over a business and I think many don't have that. We talked about it you bring up some examples Drew when I worked in a franchise organization I had no idea how the socials were going for French's Forest in Sydney like I had no idea. do how I could help them locally. Like, and I could have, if I actually had that data into me, we could have made stronger builders for our networks. I'll jump in there. for using that exact example, you would have to stop any other work you're doing. 100%. Go and do a Google deep dive on French's forest or get a subordinate to do it. When you've got 88 other franchises. Correct. You have to stop your whole day just to work on that. Yep. And then, then come up with your own keywords and come up with your own ideas. Yeah. And trial and error it. Whereas now it's actually go, All right, agent, and surely if you want to bring up the agents on the screen, ask the marketing agent to go, right, we have a task or an idea in mind that we want French's forest to come up to be in line with all the other franchisees around it. Ask the marketing agent, tell us some prompts you'd probably do to go in that example, what you'd ask that agent to perform for you. Well, I guess you think about the agent, you want to treat them more as an employee. Yeah. Same guides that you'd give an employee to go into a task. So, hey, I need you to go and do this research on this particular client. You give the same instruction, you just talk to it like a human being and it will follow those instructions probably even better than an actual employee would do. Aaron Ng (06:13.23) So it's it's amazing and I think what you can see on screen There is just a bit of an indication of how we've split that team. Yeah, so what have you got? So you can see so business development So this guy would be this agent responsible for going and getting new leads So it's scraping the internet for information reaching out to them So basically doing that cold lead up so that we can get them onto the phone on the phone We got a creative design agent who kind of works with the marketing manager. So this person's responsible for generating I say person This agent's responsible for generating images, will be responsible for video down the track and works underneath the marketing manager. So the marketing manager who we call Lara is responsible for the branding, the message, the tone. And this agent will give this agent instruction on how to do it. And that agent will go and generate the image as a requirement. Keeping it on brand, keeping it on scheme, keeping it, it knows everything about it. Where using French's forest, all right, tell us. how to improve SEO and then please go and do it. Yeah. Yeah. And that's the group. Like what I see here, you've created all these experts. And again, while if I was back at GJ's and I got that data, I'm still not an expert. That's the other thing. I'm still not an expert to really get the right SEO keywords. I know a little bit, so I could have given my opinion, but it looks like you've developed full people slash agents that are experts in each category of running a business. that are probably top 1%. If you tried to hire someone like that, you'd be paying top 1 % of money on salary. going about that way. It's really literally the top With how much money you got there? Yeah, exactly. If everyone there's You got a million bucks right there. Yeah. If not more. Yeah. And look, this is just top level. There could be... You could really dive deep down into the marketing agent and build out full agent categories underneath that. So you could have a full creative design agency, have a full SEO agency. So you could, in theory, do that. I think that's probably a little bit too granular for what we're trying to But using fresh... No, thank you, still joining then jump to the dashboard and go right. So then if you jump Sean, then show us the actual reporting side and go, we'll make the one we've got there Sean, the summit briefing. So assume summit briefing is Prentice Forest. All we want to know as either the general manager at GJ or you as a marketing manager, is our idea on improving SEO being effective. Aaron Ng (08:35.564) that reporting is coming in to your main dashboard at the click of a button and you go into the marketing or the Google business side of things and just get that information and feed that back to the decision makers. And that can then come back to, we ranking on keywords? Therefore, are we making conversions from ranking on the keywords? Do we need to increase our marketing spend on paid traffic while this is increasing? Can we decrease our paid spend because the SEO is doing its job? Or your decision is to hand at the click of a button and look at the position and percentage change there. Just it's doing all that for us and reporting for us. Like an expert would, but that expert when you run the agency had to manually download that and have subordinates in a team to do it. It's replacing it. And to be brutally honest, like I'm pretty honest on this podcast, we didn't have experts all the time. still don't. You know what I mean? Like we just didn't. I'm just being honest. I sort of love what you've done, Sean. I'm sure the agents and you showed me that sort of stuff. Top 1 % in terms of knowledge, expertise would probably be any human on the planet earth in anything that you train it to do. that's the thing. If you give it the skills and the guidelines, it can perform a task over and over again. I'm probably going grand now, but how do you do that just very quickly? It's probably too hard for builders. Like I think I said before the podcast, like really looking at what you've done, guys. I think the best thing for you guys out there to do is not ask me questions and just get you guys to build it. I'm not being rude, but like, I tried it myself. I tried a little bit of open core after talking to you guys. I have no idea. I had a very good friend. I won't name him because I don't want to embarrass him, but he was trying. I told you about it before the podcast. Very intelligent guy. tried to make a call, talk to him. Couldn't even talk to him. What would a builder have a chance having this sort of like, what would be the odds of a builder developing this out being really honest guys? No, I'm around this all day and I couldn't do this. So you couldn't do it, I couldn't. What are you, Sean? He would let me hear it. would let me hear it. Mate, you are a... Look, I have an IT background, so guess my brain works in a certain way because that's where I've come from. Now, I'm not the world's greatest expert either, but with the... Aaron Ng (10:50.286) Advent of modern technology and AI you can ask it questions. You can get the feedback You can get the information you need how much time you just been doing that though Sean? that's the thing is a lot of learning involved Yeah, and that's what yeah, and if you don't have that time for one or you're not prepared to put that time in or you've got someone in your team who can do it It's just not going to be worth it for you. You're off contracting someone like us We jump in and make it make it work for you like a tagline on your website is that we honestly now bleak we can replace the need for three full-time employees for less than the cost of one because we are Using all those agents to deploy all the business ideas that they only wants for a monthly retainer and There's no cap on what we can deliver as long as it's inside that and an agent can work 24 7 years You know and paid employees only gonna work from say 9 to 5 maybe a little more So you've got access you got the ability to have someone running for you all the time can be checking things Constantly giving you updates and that's someone you might be paying 130 140 grand a year for just for one. So That is a great point And I used to kind of, when I'd had my agency, I used to think about it like that in a way. said, am I charging them too much? And I'd be like, look. And our price wasn't this, I've just used the price that sort of I think sits well with you guys about five grand, right? You think about 60 grand a year, you're like. Seems pretty fair because you couldn't even get a marketing coordinator for 60 grand a year. Go get a marketing coordinator for 60 grand a year that can perform like 10 of these things that you built. You get a fresh graduate that you have to train anyway. mate, that's why what you built, I am so excited for. I got excited a couple of weeks ago when Sean, I now have something productized. So have a service that's now productized because he's built the dashboard that every client gets. And I got excited going, I am able to demonstrate as we move the needle, we're moving the needle together with the owner founder is no longer just a hot air conversation about needs once and maybe it's on the dashboard, is it working or isn't it? It's visible and that means we're putting our head on the stake as well. We're actually saying, well, yeah, we're building it. Is it going to work or isn't it going to work? And the data doesn't lie. So it's just basically, hey, we're moving the needle together. We're actually helping their business perform. we've already shown the marketing side, but anything that they can think of, the Google business page, the leads and pipeline, the CRM, Aaron Ng (13:05.168) should be able to work it out. So we can actually go where are the leads coming in, where are they at. And your recruitment strategy. Yeah the recruitment strategy is for our some of biggest clients the thing that they cherish the most. because they have an ability to productise recruitment, wasn't before. It used to be, are they on Seek or aren't they on Seek? There's so many more avenues to make the candidates come into the office rather than be outbound. And once they're taught that and once it's visualised on here, especially those with say multiple depots, multiple franchisees, multiple franchisees work, model works because the master franchisee has all that data coming in, where they're ranking, how many leads coming in just on one dashboard, which previously, I'm sure plenty of them do have their own dashboard, it would take hundreds of thousand dollars to build out. And the time. And the time to do it. And if that internal person was to leave, they're left with a dashboard with no one driving it or that marketing agency folds. They've got this big behemoth of a thing that just is just gone. And it's critical. Such a critical piece of business. So productizing that service for me was like, right now that can scale or scale with confidence because we didn't want to take more clients on. if we weren't able to deliver, that's the lasting you ever want as a business owner. Well as I said, think particularly in that franchise space, I've been in there a little bit. James Stroud we know very well, he's going to jump on the pot again in a couple of weeks. mate, you've to check this out, the Stonewood guys, the GJs guys, visibility we never had. But this particular even, the way you're looking at recruitment. Now, like... Do a lot of you builders out there actually look at recruitment like this? Do you know how many trades you have on? Do you have that in a dashboard? Like, do you monitor that stuff? Do you know how much you can take on in resource? I think a lot of builders don't. And let's use the word procurement there as well. So it's recruitment or recruiting or we can use procurement for your trades and contractors. Yeah, yeah. All right. Let's use a recent example of all the hail storms at the moment. Roofers are in demand. Aaron Ng (15:11.594) And she worked very much in insurance. do work in that insurance space. So roofers are of demand. Not every roofer is going on Google. Not every roof has a website, but they might have two or three crews running with 15 guides. They might be the perfect fit. But if your procurement team can't find them, you are no hope of them delivering on what work you receive and growing with confidence, I guess. So the strategy there of actually having an understanding of where your recruitment and procurement is at any one stage. And we've got the saying in our office is improve your contractors, improve your profit. You're a client, potential client, but those contractors underneath you, if you really like them and they want to grow, they're also a client. So I've actually mastered the model going, you're a client, the same service we can do for you, we can do for that contractor that has a roofing crew, wants to grow with you, hasn't got the capacity because he doesn't know where to do it and doesn't want to put people in the office or the unknown. We can take all that unknown away and go, right, your three best contractors, give them over to us if they want to jump on and do the monthly mandate as well. We'll get them up to speed. You're going to improve your margins. They're gonna be happier. They're making more Scales together. Scales together. I have seen it happen where they couldn't scale together and it was a shame. Yeah. The trade lost kind of out. Not that the builder did a great job in the end. I mean, they didn't procure and recruit as well, but. It all falls down when you don't have people. And that is why when you showed me this, was like, far out. I've never seen this before. I have never seen this in my entire life or career. I've never seen a dashboard on recruitment or procurement. That alone is very cool. Not that we can share on here, but the client we showed you at the back. Yeah. They have 300 contingent staff that has grown from 100 in the last couple of years, and they're going to need to go to 600 over the next three years. their competitors, they have such a competitive advantage at the moment because they're in that blue collar world that those people aren't really putting CVs together and putting them on Seek, but they're very, very, very necessary. They're an important part to roads being built, buildings being built, all those kinds of things. So they have a competitive advantage over the peers in that industry because they have a recruitment and procurement process in place. And now the data at hand, how much they're spending, where they're lacking, where they can put extra effort in, where they can put extra effort into Google to increase their visibility across all those 12 Aaron Ng (17:34.256) 12 depots, where 12 depots will go to 2025 over the next three years. And the CEO now is off to the board meeting Thursday and going, guys, I have the whole next three years mapped out. We don't need another, we don't need to look any further. And it's all data being driven straight back to his desktop. Bloody hell. Well, Sean, mate, you've kind of put all this thing together. What actually is possible? Like what could a builder, stuff a builder, actually I shouldn't say that, any business put in there because I think like This is important to builders, trades, suppliers, marketing agencies, anybody. What can you put in this now? I think the limit really is your imagination for one. So if you can think about anything that your business is currently connected to or doing, most applications or most CRMs, most software out there that is a service, that uses a service, will provide some way to connect to it. So as long as that's there, you can grab that data and bring it back in and put it on a dashboard. So we're finding daily, like we're getting ideas daily. can we connect this? Let's go and have a look. Yes, we can. And we can spin that up and get that into the dashboard. I think the probably the most impressive thing for me at the moment is just how quickly we can get things done where in the past, it would take you months back and forth thousands and thousands of dollars. Yeah. Waste. Yeah. Whereas now that you know, once we've got an idea firm, we can go into planning mode, get it all done, and wrap it up in much shorter time period. So for me, as the nerd, the implementer, that's way more exciting than than having to wait three, four months to actually see a result. So yeah. I think the key is you want to go back to your mission control. The key is you thinking taking the time at the start to go right. Aaron Ng (19:18.86) we're not gonna half do this. This is gonna be the core of our business. And that mission control you've built for us is just amazing for me to, so I said, I'm a visual person. I keep saying, can talk all you want. I have to see it. So he listened and he's built this out. I'm like, I can, when he first verbally ran it by me and I got it straight away, but now it's built out. like, I'm a god. Like every part. that I could want to understand is broken down bit by bit and we can add other agents in there. But the super agent at the top, the super agent thinking for him and I, controlling all the other agents is the key as well. Because then it's stopping them, if they're gonna do something silly, hey, don't do that. We've got some rules in place. Don't go and spend $3,000 at Google overnight and bill us. So we've got the thinking with the end in mind is the key that Sean did for me, is building that out and actually breaking it down. bit by bit, piece by piece, agency by agency. You might be tuning my horn a little bit there, because I did go into it and I was thinking let's do it this way, broke it 30 times I think I said on the podcast last time. So it just didn't happen overnight. This was a process to get to. But once I got to the same point where I'm like, what if I think about this as a team? How can I distribute this work? How can I give this person specific jobs to do once once I got that then it crystallized in my mind. Okay, that's that's how we need to do it. Okay, so basically you guys when you work with a business. They how do you go about it like? Do you do the same thing as what you've done here for them? You analyze the business, you then build the foundation, you build the team and then off it goes. How does that all work for people who want to? Because I got these questions and I'm like, you know, put over to you guys. Aaron Ng (21:17.486) Also, the first part is really the consulting part, isn't it really? So that's you need to understand first. we're not selling a widget. It's not a size fits Everyone's going to be very different. So for me, it's firstly demonstrate that we have the knowledge in this space and we'll bring up clients we're working with that we have permission to bring up our dashboard visibility. just we're not gatekeeping, bring up everything for them on a zoom so that they can feel touched, look at it because otherwise it's just me talking a lot of hot air. And then Sean will be on that one. And then the key is that their talk then it's over them to talk and tell us what their problems are. What I found yesterday, we did a meeting and Sean, because that meeting was recorded. the client said here are my problems and here's a spreadsheet over to Sean to then basically put that together and go and demonstrate something back to them in our pitch going here's the problems you said, here's how we can fix it, is even a working model that we've mocked up for you, all before they've spent any money because they want to know that it's possible. That's my take. And over to you on that Sean on the of the knockup you did for the CEO yesterday just to demonstrate it was possible. Yeah, to come back to your question I guess is I probably wouldn't spin up this team every time as a new client because I find it probably works better that we keep this on, so this is running our team and these agents are responsible for our clients. the marketing manager will be responsible for multiple clients. Unless it's a ridiculously large business that warrants or actually want to have their own system, we might look at it that way. But in general, this is the team that we would use to actually provide the services for our clients. Very cool. That way you're minimizing the overhead as well. We're not spinning this up every time. No, no. Having to manage it all. Aaron Ng (23:02.35) We may get to a point where a huge client comes in and says, I want that. And we come up with some sort way to do it. Cool. But in general, think most people would be able to, like we've got to plug most businesses into our system and then run them from there. Wow. But simply from the audio notes from the meeting, if they were wanting to divulge you through few things, here's their website, here's at Google, it would listen and would task it with going back and mock up some quick solution to the problem that we were just, the task we were given and our meeting too. a book a meeting for a meeting. we'd end meeting one and go, right, give us three days, give us five days. Wherever we can put you back in their schedule, we'd go back with some tangible evidence going, here's what we can deliver in month one. Where are you at month one? Let's start working on month two. And so then they have, like I said, they've got their team, already built, plug into your platform, off they go, you manage the platform, you maintain it, you make sure that nothing stuffs up. They don't get backend access because I would hate to give any builder world back. I used to back at you know, and and I think we even built a website on what's the platform? Not even WordPress. What's the really easy one? Squarespace. yeah. Wix. Wix. Back in the day Wix and we handed it over and they even broke that. Yeah. And I was like, wow, you like, can't hand over anything and no offense but like you leave it to the tech experts and and you guys optimize it. So I think that's absolutely phenomenal. How long does it take to actually plug into your system for people out there that you're working with at the moment? What's that lead time or is it that discovery first? It's part of discovery process and then it kind of, like Drew said, how long is the strength? Well, every client's going to have a different lead. Yeah, I think we'll use a realistic term. Discovery process, engagement, and then we'll call it onboarding. It's just normal onboarding. Beautiful. And it would be, all right, here's the things that you've said. Let's say down. dashboard version one has five things on it. We'll need this login, this login, this login, and away we go. And that's over to them to get their logins over to us, feed that in, and then that dashboard's essentially live. And so the key would be, Sean's done this a thousand times now in getting different logins to different applications. So it's then making sure that it's a speed of turnaround that the client can do. And also having one of the keys for us is having someone champion it in the office. It's gotta be someone champion it that week. Aaron Ng (25:30.084) we can go and ask, login didn't, that Facebook login didn't work. They've got to know, we'll be quick to turn around, because if they take two days get back to us, that's two days extra that data's not there. So it is really that onboarding process, and how long is a piece of string, how big a job is it, I guess. Yeah, you know, I've been thinking this whole episode ever since you said it, Drew, and kind of like... What do call this thing? You know how I said it's like clarity? I know it's under buildability, but like how do you describe this thing? Because it's very hard. It's clarity, it's execution. I think that's where the rubber hits the road when you've got agents that can do stuff. I think that's partly a lot of builders problems in terms of marketing and different things like that. I actually don't know what to call this. It's so new for us. We're the same. we're still understanding that value proposition. So one-on-one in a meeting, everyone just melts and goes hands down. But how do we get that, the greater meaning out to the greater audience? Yeah. We're still working on that because I guess maybe that's the key is it really is that one-on-one meeting each time. When you were saying that, I kind of start to think about that. I think you guys are so bespoke and so solution focused for you. businesses and builders out there. that it's hard to box it into one thing kind of thing because as you said, you really give a shit and you actually sit down and go, what do you actually need? All right, and then that's what we deliver. But you deliver it through technology with great visibility, but everything's a different. It's all bespoke. It's like a custom home builder, a custom solutions builder. If we go out and lead with AI solutions, 90 % of the market's not ready for that yet. If we go out and say, we're just marketing solutions, everyone goes, oh, I've been sold. So it is operationally, Aaron Ng (27:16.08) they oh, they're selling me a CRM technology, they're selling me SEO. So it really is, we might start playing around with that word bespoke because we really need to nail that as quick as possible to get to that broader market. But in the meantime, the one-on-one meetings are fine because we are able to value straight away. That's it. And that's what you do. I think that's what I love about it. No matter what... the overarching little name or whatever tagline you want to give it. solves the problem. And that's the biggest thing in the whole world. That's all you need to do. And that's what I love about it. There's so many AI things out there, AI-wrapped things that people say, come do this, writers, all this stuff. When they're not built for your business, they just don't work. Another bright, shiny thing you get a subscription for, and then you forget about, and you pay hundreds of dollars, and then you cancel it in 2027 or 2028. Yeah, it keeps going. Yeah, it's so cool. It's so cool. Well, what's the next steps for this? What are you thinking next for it, Sean? things in a go anywhere it wants to go anywhere it wants to I guess we're kind of led by our client needs and what we want in our business and I think like as you experienced before every half an hour for me I'm my jaws on the floor thinking I can't believe we can do that I can't believe we can do it so quick so yeah I don't know if this is the real answers to that question yeah well there was one thing that you showed me that was really impressive and I don't know if you want to show it But one of the things that Sean and Drew showed me that this thing could do was a branding guideline. Aaron Ng (28:52.502) Style guide. Style guide. Now some of you builders know me out there from my primal days and I charge you $20,000 for a style guide and that's the truth. Osmar Holmes. Yep. Join with us. Now, I'm sorry Osmar, Josh, I love you, but we put in a lot of work, but we put it in manually. Now what was really interesting for me was that what I saw you did with the style guide in terms of you know, how you developed it and what it actually looks like. It was better than what we delivered. And how long did this thing sort of take? And I saw this yesterday, the way, this this. He goes, he goes, well, I've got you. So we finished the zoom. goes, I just want to show you something. like, did what? Yeah. And how, who did this? How did it get done? So I can kind of, get what you guys do, but so we can kind of give me and the community a bit of an understanding about how. all those little agents work. How did this happen? I guess without going into the nerdy part of it. Yeah, yeah. Because we could probably talk all day about that. But essentially, I've taught the agents with some skills, the marketing skills, how to basically do these things. So I've said, hey, go to our website, get our logo and see what other styles you can find there. And I want you to create a couple of other things I gave the logo this whatnot to create this brand and style guide that's interactive so that I can copy the colors. I can show clients or show Drew and say, this is even copy of the colors is cool, man. Well, I don't know. I'm a website. you're like, hashtag two, two, three, three, three, three. Well, I'm like, we don't find that a website designer in my background. One of the things that always bothered me was when you have the client colors, but then you'd always have to go somewhere to get the colors and copy them back in, as you know. Thank you. So that's why that copy feature was there. But essentially I've said, go and build this style kit for me. And it's without further prompting, it's gone and put together. Aaron Ng (30:51.724) And this is the kind of thing that you would have paid 10, 20 grand or four from a marketing agency, spent weeks getting there. And obviously with bit of prompting and a bit of back and forth, you can do the same thing very quickly. I'll tell you what, there are so many builders out there, no matter the size, you know, I think we talked about, know, build builders that are teams of 10 and 20 that don't have a brand style guide and never stick to it and don't have the right website and all this sort like, this is phenomenal. And this is another not. not another service, but this is what this thing can do for you and what you guys can do for Ability. You can help with all that stuff. And on the back of that, I feed this guide back to the marketing manager. I say, make sure you follow this in all things. And it will stick to that guard rail. But then, and then secondly, you're going back to the marketing manager, the odds manager going, could we improve the guide based on our competitors in this area, asking it to fully feedback loop, and you can ask it to do that weekly, quarterly. So it's then machine learning for you, updating the style guide as it goes. I still don't know what to call this. It's like continuous improvement. Exactly. I don't know. That's cool. I would easily charge 20 grand for that, Sean. Mate, I did. On a PDF document, not a HTML thing that anyone could access with clickable colors that you can copy into Canva with the hashtag and all the things that you love about this thing. Phenomenal. Look at that, down the left-hand pane of like just how it follows down the the bounce of the ball. It's the machine learning or thinking for us or Sean's asked to think for us is outstanding. And so the delivery side for us now is, right, well, almost anything in that marketing operation, sales and technology space, as long as we can, the machine can learn it, it can do it. Wow. Far out. Okay. Well. We're two from here guys. What do we actually do? think this has been a phenomenal podcast and it's one of the first that we've been able to like, I think you guys are one of the bravest, like honestly, in a way in terms of we've had a lot of people approach us here at The Good Builder that we definitely don't trust as much as you. That's cool to say. Aaron Ng (32:59.022) partners with us, we love you guys. But you're first that have gone, hey, let's just show you the back end, let's just show you what we do, let's actually show you what's operating this system. This has been freaking phenomenal. And it's just game changing for the construction industry. I think any construction business that doesn't have some form of this in their business is gonna be left behind very, very, I know that's very cliche. Lots of people say it, but they're gonna be 100 % because they'll be builders that'll just be, what? Who can do that? Who can build a website in the day? Yeah, plenty of people are talking about it. Yeah, who's doing it. Who's actually doing it. And that's why we're happy to be visible and go, here's ours, because no one's going to copy it. Let's face it, they can try, but the idea of the machine learning and then Sean and I's, but we've been at this six years, that marketing, operations, sales and technology, we come up with that six years ago. We just didn't know how to land it and we didn't know how to execute it. So it's not like it's just overnight. This has literally been a six year passion of, had, come up with all the under that that can be delivered. Now they literally can be delivered with the click of a button. So for us it's just so refreshing to go validation after six years of actually rubber on the road. We were doing it for clients, but we could only do it one on one. We couldn't scale it whatsoever. I've got one more question. What would be the ROI for a client? I was just trying to work that in my head because I reckon you've got about one point. said one million, I 1.5 maybe two mil worth of employees sitting in the agents that are of the top 1 % in Australia in terms of what they do, which is fantastic. That style guard, my old design, I wouldn't have done better than that. And I love you. I'm sorry, but you wouldn't have done better than that. And then, you know, like the output, the 24 seven work. ROI originally for us is just coming out the same of replacing three full-time employees less than the cost of one. I think if we start there because everyone else gets a little bit advantageous or you're pulling numbers from the sky. I'll be happy to pull numbers from the sky. think so because I've got a few numbers. for a builder turning over 20 million, the ROI for a franchisee with 20 franchises totally different because it's then going to come back to the franchise level what they can execute on back to the main level. Aaron Ng (35:11.568) I don't think we should, we shouldn't pull numbers out because it's be different for everyone. Well I'm gonna chuck an ROI out there. If you had that marketing manager replacing me when I was at GJ's, because I know it's better than me, they would have saved 150 grand just on the spot. And you've got eight other employees sitting there. And they would have been able to do my job because all I did was oversee the brand, develop guidelines, direct the campaign strategy. My rubber never hit the road. I never put on Facebook ads. I never did stuff like that. advised on the social, that thing could do exactly that. And I'm just being really honest now. Like, and I think builders need to think about that, like when they're recruiting, recruiting is very hard. I reckon recruiting is one of the most... scientific arts if you can do it properly and get good people. Like you've got to do it really well. It's really hard. People can fake you out really well and they've done it to me a lot. With a bot or with AI it's very hard to fake out. So I don't know, my opinion and I do love humans. My opinion is the human race is limited in some things like... Well you got to sleep right? Yeah, yeah, yeah. You got to as well. Yeah, the contractor space is right for change because it is getting, it will get tougher out there. There's a lot of competition for recruitment and procurement. So it's just giving, this is just another way to have that competitive advantage. Simple as that. Simple as that. And it's a big competitive advantage. Yeah, I think so. Well, mate, that was absolutely phenomenal. Is there anything else you guys want to show us or talk about in terms of the platform actually? Do you want to show us something else? Sean? I honestly don't know. There's so many things we could show you and so many possibilities. We'll save that for next time because we'll have a trench of things that we can actually show. Because what we'll keep adding to is to that our own example dashboard. And we'll have more ideas as we build more out. Because the client ones we built are so much more in-depth than this. And specific to the And specific to their business. we can't show them. But we'll start bringing the best of this into our example one and just show some live examples of what's going on. No worries. Well, it was a phenomenal introduction to it. Aaron Ng (37:16.718) I hear a lot of talk about this stuff. I don't see a lot of action and I don't see a lot of people that can actually do it to be honest with you. And as I said, I have some really good friends in this space that haven't been able to do it and they've been trying. Very cool that great partners of ours like you are doing it, proving it, showing us that it's available for the market. Don't ask me questions. Send them over to these guys. And I will link and I will make those intros to a few of those builders I spoke about, particularly in that franchise space, because I think this is really advantageous. And for the fee, knowledge is power. You just can't put a price on that anyway, even though you guys are cheap. know that sounds bad. I'd pay a lot more. correct. One point, what was it? Two point something million for the... GJ software that didn't do any of this. Love you, GJs. Anyway, that's it for today. Thank you so much, guys. Come back on when you've got more news and we'd love to see more of the stuff that you're building out. And thank you for doing this for the industry. think your pain of losing money, your pain of sleepless nights, and putting this thing together drew you to, it's going to be a massive bandage. Thank you. Thank you. Thank you. Very good. That was cool. That was fucking cool. Yeah.