Pride, Purpose, and Production: How Raj Group Balances Technology with Tradition
What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India."When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discovered a company at a crossroads – torn between preserving handcrafted traditions and embracing modern…
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