Latest / Leading Leaders Podcast with J Loren Norris
CRAFTING THE STORY WHICH SHAPES THE FUTURE IS A PRIMARY ROLE OF LEADERSHIP
CRAFTING THE STORY WHICH SHAPES THE FUTURE IS A PRIMARY ROLE OF LEADERSHIP “The pick up line, the brand slogan, the sales pitch, the battle cry they are all tools of the same origin. These are the stories we select to tell to win over a date, a business partner, a customer, a toddler, an investor to our way of thinking. These stories are carefully selected, diligently crafted, masterfully connected and expertly delivered. When all the puzzle pieces fall in place we win. When all the puzzle pieces fall in place, we connect with the hearts and minds of the listeners and persuade them to…
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