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The Tin Man Model of Running a Company Is Rusty
Phil Le-Brun and Jana Werner are enterprise strategists at Amazon Web Services, based in London. Phil was previously a corporate VP and international CIO at McDonalds. Jana was formerly at DHL and studied uncertainty dynamics in academia. They are authors of The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation published by Harvard Business Review Press. Octopus’s are nimble and amazing, as anybody who has watched the 2020 Oscar-winning documentary My Octopus Teacher will verify. In contrast, the Tin Man model we know from The Wizard of Oz needs constant…
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