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If You’re Not Tracking This, You’re Leaving Money on the Table
Most nonprofits think their gala ends when the last paddle drops—but the truth is, that’s where the real opportunity begins.In this episode of Auction Is Action (with U in it), Bobby D. breaks down why data collection is one of the most overlooked—and most powerful—tools in fundraising. From participation rates and bidder behavior to identifying hidden donors like “surprise bidders” and “auction champions,” you’ll learn how to turn your event into a strategic engine for future revenue.You’ll also uncover the truth behind the paddle raise myth, why relying on a few big bidders is risky, and…
The skinny
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