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Right Business: Making tech work for people through story-led videos and AI-powered workflows
Nicholas Cheng founded VideoPulse, a creative studio built for tech companies that helps turn complex products into clear, story-led videos. What started as a passion for visual storytelling has grown into a system trusted by global teams at DocuSign, Samsung, HP, and YC startups. He also leads Tracework.ai, a GenAI-powered workflow platform backed by Microsoft GenAI and NUS Enterprise. Tracework helps teams capture their expertise and transform repetitive know-how into scalable, easy-to-follow guides. At the intersection of storytelling, design, and AI, Nicholas is rethinking how technology…
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