Most Small Carriers Sound the Same — And That’s the Problem | The Long Haul
Many small carriers think they have a driver problem. They don’t. They have a messaging problem… a positioning problem… and a clarity problem. In this episode of The Long Haul Podcast, Adam sits down with Elijah Cramer — who built his career inside driver recruiting before moving into tech and working directly with carriers to improve hiring and retention This conversation breaks down: Why driver recruiting is still broken for small fleets What drivers actually care about vs what carriers think they care about Why “we treat drivers like family” isn’t working anymore How small fleets can…
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