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SPOS #590 - Sonic Branding With David Meerman Scott
Welcome to episode #590 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling…
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