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EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier
Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This year, the burning issue was client-agency trust — what clients look for in an agency, how an agency can retain clients, and what causes a client to look elsewhere for another agency. To help make sense of all the changes, Susan Baier from Audience Audit joins us to discuss what agencies can do and are already doing to…
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