DevTalk with Rich and Vin: MCU Architecture Loyalty

DevTalk with Rich and Vin · Jul 7, 2026 · 11m

MCU vendors always knew that, regardless of what they might say, it was relatively easy to retain existing customers and quite difficult to get engineers to switch from a competitive architecture. The biggest reason for that is the tons of software that the customer already has in its arsenal, and the difficulty of rewriting that code for a different architecture. However, and this is a biggie, AI potentially removes that hurdle and might allow for a complete code rewrite in a pretty short amount of time. That’s a game-changer (maybe good, maybe bad) for the MCU vendors. Hear what Rich and…