How the Movie ‘Encanto’ Became a Pop Song Powerhouse

KQED's Forum · Jan 20, 2022 · 21m

You may not know who Bruno is, but you do probably know that we don’t talk about him thanks to a song from the animated film “Encanto.” The movie, about a magical Colombian family struggling to maintain their special powers, hit movie theaters in late November and has since infiltrated households across the country with its catchy songs – six of which have landed on the Billboard Hot 100 list this week. Disney, the studio behind the film, is known for pumping out hit songs such as “Let it Go” from “Frozen” or “A Whole New World” from “Aladdin”, but the multi-track success of Encanto is…