Latest / The Steve Harvey Morning Show / Brand Building: We dive deep into self-empowerment, personal branding, and workplace advancement in a digital-first world.

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Brand Building: We dive deep into self-empowerment, personal branding, and workplace advancement in a digital-first world. · The Steve Harvey Morning Show

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  Speaker 1: Hi, I'm Rashan McDonald host this weekly Money Making Conversation
• 0:03
  Speaker 1: Masterclass show. The interviews and information that this show provides
• 0:07
  Speaker 1: offer everyone It's time to stop reading other people's success
• 0:10
  Speaker 1: stories and start living your own now. If you want
• 0:13
  Speaker 1: to be a guest on my show, Money Making Conversation Masterclass,
• 0:16
  Speaker 1: please visit our website, Moneymakingconversations dot com and click to
• 0:21
  Speaker 1: be a guest. Butudon. If your entrepreneur, small business owner,
• 0:24
  Speaker 1: got a product, motivational speaker, influencer, I want you on
• 0:27
  Speaker 1: my chop. Let's get your show started. My next guest
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  Speaker 1: has over three hundred thousand LinkedIn followers, only got ten thousand,
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  Speaker 1: so you know she's a baller. She's a bawler. She's
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  Speaker 1: recognized as a LinkedIn top voice in workplace communication and presence.
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  Speaker 1: She is passionate about helping ambitious professionals go from invisible
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  Speaker 1: to unforgettable in the modern workplace, and we know that
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  Speaker 1: changed during the COVID area. Lorraine is on the show
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  Speaker 1: to discuss her best selling book, Unforgetable Presence, Get Seen,
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  Speaker 1: gain influence and catapult your career. Please welcome to the
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  Speaker 1: Money Making Conversation Master Class. Lorraine K how you doing,
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  Speaker 1: Lorraine wonderfully? Well, first of all, thank you for coming
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  Speaker 1: into town Atlanta, be in my town. Why are you
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  Speaker 1: in town?
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  Speaker 2: I am speaking at an event later today and then
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  Speaker 2: you reached out and I was like, oh, you're in Atlanta.
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  Speaker 2: I got to come in person.
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  Speaker 1: Oh great, Great. So you speak a lot, So you
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  Speaker 1: tell us about the whole motivation part of speaking before
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  Speaker 1: we getting into your book, which I've read, by the way,
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  Speaker 1: And there's a great book by the way, which is
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  Speaker 1: Unforgettable Presence, Get seen, gain influence, and cat catapult your career.
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  Speaker 2: Yeah, so I speak for a living. I will not
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  Speaker 2: have anticipated that this was going to be what I
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  Speaker 2: do because I used to be in corporate but really
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  Speaker 2: passionate about helping professionals go from overlook to unforgettable. So
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  Speaker 2: this book achieves that goal. And then I go to
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  Speaker 2: companies to speak on various topics that are really important
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  Speaker 2: to excelling at works or things like executive presence, virtual presence,
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  Speaker 2: video presence. LinkedIn presents all those really important topics.
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  Speaker 1: I'm gonna teasing when I've got the book. Shift the book.
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  Speaker 1: I really didn't understand when I saw Unforgettable Presence, I
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  Speaker 1: didn't understand that. When I read the book, it would wow,
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  Speaker 1: totally get what she's talking about. So why did you
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  Speaker 1: say Unforgettable Presence as your primary title and then you
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  Speaker 1: had get seen and influence and catapult your career underneath?
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  Speaker 1: Because that threw me off a little bit.
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  Speaker 2: It was it was quite an ordeal coming up with
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  Speaker 2: a good title. And so I think, you know with
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  Speaker 2: this title, I knew I wanted to include the word
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  Speaker 2: presence because the whole concept of the book is that
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  Speaker 2: presence is a really important thing for your career. And
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  Speaker 2: presence has also changed a lot over the years. You
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  Speaker 2: mentioned COVID, right, So presence, I think traditionally people think
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  Speaker 2: executive presence, how I'm showing up in person, and then
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  Speaker 2: COVID happened and I realized, oh, presence is all these
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  Speaker 2: other things as well, including where you are seen. So
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  Speaker 2: it's not just about in person. It's on video, it's
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  Speaker 2: on LinkedIn, it's in chat channels, it's in all these places.
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  Speaker 2: And then the Unforgettable piece was okay, it's so it
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  Speaker 2: is really hard to stand out, it's hard to make
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  Speaker 2: an impact. That we're now all distributed, we're all over
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  Speaker 2: the place where there's communication and information coming at us
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  Speaker 2: at all times, and so in order to stand out,
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  Speaker 2: you really do have to become unforgettable. And that's you know,
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  Speaker 2: you're all going to have your own definitions unforgettable, but
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  Speaker 2: really finding that special way to stand out amongst all
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  Speaker 2: the noise, well.
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  Speaker 1: You know, there's very true. Like I said, my career
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  Speaker 1: in the corporate space started IBEAM many years ago, and
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  Speaker 1: so a lot of these buzzwords like branding and motivation
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  Speaker 1: and we're not even there. I was just naturally going
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  Speaker 1: through the process. And so when you talk about unforgettable
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  Speaker 1: presences of finding your moment, mine was always being in front.
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  Speaker 1: And I always tell people this, and I always tell
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  Speaker 1: people making the decision looking straight ahead, they never make
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  Speaker 1: a decision looking left or right, and they never turn
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  Speaker 1: around making the decision trying to find out who's behind them.
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  Speaker 1: And so that to me was my definition of presence,
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  Speaker 1: being in front of the decision makers and also going
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  Speaker 1: above and beyond in the decision maker because that was
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  Speaker 1: the platform. There was no internet, there was no cell phones.
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  Speaker 1: That was just the basic way of life that you
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  Speaker 1: have to deal with. Now fast forward, like you said,
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  Speaker 1: it's a different era we're living in today, but still
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  Speaker 1: the same principles, correct.
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  Speaker 2: I would say, same principles, and there's even more on
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  Speaker 2: top of that. So, like I said, like, we have
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  Speaker 2: to think about our video presence and how we're showing
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  Speaker 2: up and does it align with our in person presence
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  Speaker 2: because a lot of times people will meet us and
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  Speaker 2: or will form an impression of us and quote unquote
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  Speaker 2: meet us virtually before in person. And so I've had
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  Speaker 2: people say to me, oh, Lorene, you have such a
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  Speaker 2: strong LinkedIn presence once we finally meet, so they've already
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  Speaker 2: been having an impression of me and thinking a certain
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  Speaker 2: thing about me. You know, ideally you wanted to be
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  Speaker 2: a positive thing, So you're going to try to make
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  Speaker 2: a really strong presence that way. But that's such a
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  Speaker 2: powerful tooled our disposal that we have to be aware of.
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  Speaker 1: Now, Okay, this is important because we're talking about careers.
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  Speaker 1: We're not talking about putting paths on Instagram or vacation
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  Speaker 1: trips on Instagram. We're talking about LinkedIn. Okay, tell us
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  Speaker 1: more about LinkedIn and the value in establishing your presence.
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  Speaker 2: Oh, LinkedIn my favorite platform. So and I'm not just
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  Speaker 2: saying that because I work there. So LinkedIn has really
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  Speaker 2: become our virtual landing page, our virtual water cooler, and
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  Speaker 2: what I like to call our ultimate virtual office. And
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  Speaker 2: so I think previously people used to think, oh, LinkedIn is,
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  Speaker 2: I'll just go there if I'm looking for a job,
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  Speaker 2: and now LinkedIn is, oh, my gosh, like you can
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  Speaker 2: do so much on there. It's a place to stay
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  Speaker 2: top of mind, to build thought leadership, you know, to
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  Speaker 2: expand your network and meet really interesting people. And so
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  Speaker 2: if you are not being seen in the virtual office is,
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  Speaker 2: it's going to be like did you even exist? And
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  Speaker 2: I'm sure you've had this experience too, where you meet
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  Speaker 2: someone or someone sends you a message on LinkedIn, and
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  Speaker 2: if you don't know who they are, you're going to
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  Speaker 2: go to the LinkedIn to assess like is this person credible?
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  Speaker 2: Are they legitimate? Like what are they about? And so LinkedIn,
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  Speaker 2: you know, I call the profile the foundation. And then
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  Speaker 2: creating content, commenting, engaging with other people. That's where the
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  Speaker 2: real magic happens because you're creating community and you're learning
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  Speaker 2: new things and also getting to share your expertise as well.
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  Speaker 1: So because at LinkedIn, at least when somebody in the
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  Speaker 1: social media world, they call it dming o. Send you
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  Speaker 1: your message. If somebody messaged you in the LinkedIn world,
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  Speaker 1: like you said, you click their profile you can find
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  Speaker 1: out exactly who they are. You do that on LinkedIn,
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  Speaker 1: you gonna get more pictures, I'm excuse me. On Instagram
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  Speaker 1: or Facebook or x you're gonna get more pictures. And
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  Speaker 1: so you really don't have a background of that person.
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  Speaker 1: And so that's a career starter right there. And I
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  Speaker 1: think it's important people understand and value that. I know
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  Speaker 1: one of my clients, huge celebrity, big on Instagram, big
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  Speaker 1: on eggs, huge on Facebook, and I told him LinkedIn
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  Speaker 1: and he went, huh, and so now his LinkedIn account
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  Speaker 1: is huge because he's now into productions and pitching. I said,
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  Speaker 1: see now you see so the people you're trying to reach.
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  Speaker 1: Now I can see your brand and understand what you're
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  Speaker 1: doing outside of being a talent, which really the social
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  Speaker 1: media world that you created over there pushes what this
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  Speaker 1: pushes your business platform? Is that correct?
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  Speaker 2: One hundred percent? And I would also say if you
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  Speaker 2: are in corporate and you're not working for yourself and
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  Speaker 2: you're not a talent like it still benefits you. There
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  Speaker 2: are a lot of things I wasn't expecting when I
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  Speaker 2: started posting more on LinkedIn, that helped me in my
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  Speaker 2: corporate role. So, for example, the more you post, the
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  Speaker 2: more you find your voice and gain confidence, and that
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  Speaker 2: translates into the workplace. The more you figure out what
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  Speaker 2: you're passionate about speaking on that also translates into the workplace.
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  Speaker 2: And I had the situation once where I was posting
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  Speaker 2: on LinkedIn and my team saw me putting myself out there,
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  Speaker 2: and they saw that I was doing public speaking. And
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  Speaker 2: I had a coworker who I think he was sick
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  Speaker 2: or on vacation, and he was supposed to be part
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  Speaker 2: of the media round table, but he wasn't available for
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  Speaker 2: whatever reason. They saw me on LinkedIn, they saw that
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  Speaker 2: I was willing to kind of be the face of
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  Speaker 2: or put myself out there, and they invited me into
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  Speaker 2: the media round table. And since then those keep will
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  Speaker 2: have actually become, you know, when I later started my
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  Speaker 2: own business, became clients and friends, and so it's just
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  Speaker 2: it's just a very wonderful place to establish that credibility
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  Speaker 2: and then also have it connect to corporate Still.
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  Speaker 1: Lorraine kay Lee, what's the case for my middle name?
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  Speaker 1: Her book is unforgettable presence, get seen, gain influence, and
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  Speaker 1: catapult your career. Let's talk about something here. When I
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  Speaker 1: was reading a book, it was it was something in
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  Speaker 1: the beginning right here that I wanted to I wanted
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  Speaker 1: to read out loud, you're saying. Drawing on her decades
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  Speaker 1: long career as the founding editor editor at companies like
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  Speaker 1: LinkedIn and pressy right, Lee combines personal stories and actionable
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  Speaker 1: tactics that are tailored for today's digital first workplace, such
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  Speaker 1: as explain this to me, advocating for yourself and your
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  Speaker 1: team with confidence? What does that mean?
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  Speaker 2: One of the things that I wish I had learned
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  Speaker 2: earlier in my career is that if I want to
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  Speaker 2: get ahead, if I want to be known, it's not
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  Speaker 2: enough to put my head down and do hard work.
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  Speaker 2: I have to really talk about my work and be
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  Speaker 2: willing to share and let others know that I even exist. Right,
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  Speaker 2: And so I think, especially in the way that we
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  Speaker 2: work now, it's even more critical. Again because I mentioned earlier,
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  Speaker 2: you know everyone's all over, we're communicating through different channels,
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  Speaker 2: and so advocating for yourself is such an important piece
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  Speaker 2: to making yourself stand out. And then if you're a manager,
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  Speaker 2: same thing applies. You need to advocate for your team
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  Speaker 2: and make sure that their work is known. And so
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  Speaker 2: I talk in the book this concept of becoming the
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  Speaker 2: CEO of your own career, and part of that is
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  Speaker 2: being really proactive, being intentional, taking charge and knowing that
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  Speaker 2: you have some control, some influence over the outcome of
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  Speaker 2: your career and advocating for yourself is one of those
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  Speaker 2: key ways we all have a brain. Yes, when we
• 9:54
  Speaker 2: hear brand, I think for ourselves as corporate workers or
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  Speaker 2: even a solopreneur entrepreneur, I think sometimes there's a disconnect
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  Speaker 2: because we hear personal brand and we think, oh, brand
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  Speaker 2: isn't that for companies, it's not for individuals, And then
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  Speaker 2: we hear personal brand. I feel like personal brand has
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  Speaker 2: sort of sometimes for some people become like kind of
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  Speaker 2: a slimy word, like, oh, I don't want to be
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  Speaker 2: promoting myself all the time or bragging about myself. But
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  Speaker 2: what a personal brand really is is what I call
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  Speaker 2: in the book your career brand, and your career brand
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  Speaker 2: is essentially your reputation. So the whole thing about a
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  Speaker 2: brand is that you already have one, and that we
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  Speaker 2: have to be intentional about it, in forming it. Otherwise,
• 10:30
  Speaker 2: if we're not intentional, someone else is going to form
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  Speaker 2: it for us. So I start. I mentioned it early
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  Speaker 2: on in the book because I feel like it's such
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  Speaker 2: a foundational piece.
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  Speaker 1: Yeah. I remember when I was managing Steve Hardy and
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  Speaker 1: it was a about two thousand and I show it
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  Speaker 1: for IBM. So I had that corporate culture culture in
• 10:46
  Speaker 1: my mind, and then I went to him, I said,
• 10:48
  Speaker 1: why can't we teach you like a corporation, have the
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  Speaker 1: same standards, the same rules, the same expectations. You know,
• 10:56
  Speaker 1: because you go, you perform, and so people they don't
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  Speaker 1: like you, they ask for their money back, they make
• 11:01
  Speaker 1: the decisions your product in a sense, and so and
• 11:05
  Speaker 1: so I didn't realize at the time, like there was
• 11:08
  Speaker 1: like two thousand and one and that I was really
• 11:13
  Speaker 1: using the word branding and tying it to a personal
• 11:16
  Speaker 1: an individual, which kind of shifted the narrative because, like
• 11:20
  Speaker 1: you said earlier, a brand, usually IBM, a brand is Ford,
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  Speaker 1: the brand is Burger King. Well, my mindset was a
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  Speaker 1: brand could be an individual. And in your book, you
• 11:31
  Speaker 1: are telling everybody you are a brand, and you need
• 11:34
  Speaker 1: to deliver that and understand how you how your presence
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  Speaker 1: ties to that brand makes you successful. Miss Lee my
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  Speaker 1: next one off of it, because like I said, this
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  Speaker 1: is I got started early with these questions. Okay, navigating
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  Speaker 1: under representation in the workplace.
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  Speaker 2: Okay, I am an Asian American woman.
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  Speaker 1: And people who don't see it. She needed to.
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  Speaker 2: Say that, And so I wanted to make sure that
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  Speaker 2: I talked about the experiences in the book. It's not
• 12:05
  Speaker 2: all you know, The book is not all about it,
• 12:07
  Speaker 2: but I wanted to make sure I included voices and
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  Speaker 2: insights that talk about this because sometimes it feels like
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  Speaker 2: corporate America is not built for people who look like us,
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  Speaker 2: or who have our certain values or background or whatnot.
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  Speaker 2: And so I have the chance to introdew three dozen
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  Speaker 2: leaders in the book, and some of them gave some
• 12:22
  Speaker 2: wonderful insights on how to stand out as an upper
• 12:25
  Speaker 2: underrepresented professional and then also still stay true to your
• 12:28
  Speaker 2: values and who you are at the same time.
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  Speaker 1: You know, because I'm a minority African American and I
• 12:34
  Speaker 1: remember my early years that IBM. I worked three two
• 12:37
  Speaker 1: and a half years part time basically in turning and
• 12:39
  Speaker 1: two and a half years professional and what I learned
• 12:42
  Speaker 1: was you know there is going to be racism. There
• 12:44
  Speaker 1: is going to beople going to judge you part of
• 12:46
  Speaker 1: color your skin. But what I did learn is that
• 12:50
  Speaker 1: your presence matters. That's why this book was important to me,
• 12:53
  Speaker 1: and I thought it was really championing a lot of
• 12:55
  Speaker 1: my thought process and it's a good read. If you
• 12:58
  Speaker 1: read it, you understand exactly what miss Lee is talking about.
• 13:01
  Speaker 1: Because when you participate with who you are and you
• 13:05
  Speaker 1: allow the negative energy of that group become your voice,
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  Speaker 1: you will lose. You're never going to win in the
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  Speaker 1: corporate space. So you have to create a presence that
• 13:16
  Speaker 1: creates a balance if you want to, if you want to,
• 13:19
  Speaker 1: as Sin and what you've done very well in this
• 13:22
  Speaker 1: academic world, you know if in this corporate world, if
• 13:25
  Speaker 1: you read our story, she'll tell you I was here.
• 13:27
  Speaker 1: One year later, I was here, I mean not two
• 13:29
  Speaker 1: years later. One year later, she was here, Which means
• 13:32
  Speaker 1: that you had a presence and a clear understanding despite
• 13:35
  Speaker 1: the environment, despite how you look, that was not going
• 13:38
  Speaker 1: to stop you talk to us.
• 13:40
  Speaker 2: Yeah, I mean I think again, Like it's when I
• 13:43
  Speaker 2: was at LinkedIn. I started off the book talking about
• 13:45
  Speaker 2: my experience there. Loved it, did so many cool projects,
• 13:49
  Speaker 2: but had trouble reaching that next level. And a lot
• 13:52
  Speaker 2: of it was because I wasn't understanding how corporate America worked.
• 13:56
  Speaker 2: I wasn't taking control of my own career, and so
• 13:59
  Speaker 2: when I went to my next roll up, Prezzy, I
• 14:01
  Speaker 2: was very very intentional six years yeah. So at Prezzy,
• 14:06
  Speaker 2: pretty much right away I was like, Okay, this is like,
• 14:08
  Speaker 2: these are all the things I'm going to do differently.
• 14:10
  Speaker 2: I'm going to meet with my manager once a month
• 14:11
  Speaker 2: and let her know I want this promotion and to
• 14:14
  Speaker 2: figure out what it takes to get there, to figure
• 14:16
  Speaker 2: out where my weak spots are, what my strong spots are,
• 14:18
  Speaker 2: and really to lean into you know, how am I
• 14:21
  Speaker 2: going to make this happen? And so I think that
• 14:23
  Speaker 2: was just such an important mindset shift in that I
• 14:26
  Speaker 2: don't have to be a victim or I don't have
• 14:28
  Speaker 2: to let things happen to me. I can make things
• 14:31
  Speaker 2: happen for myself.
• 14:32
  Speaker 1: And it's important that she's saying these things audience and
• 14:35
  Speaker 1: fans who are listening, because a lot of bad words
• 14:38
  Speaker 1: can come, people saying sucking up do it too much,
• 14:42
  Speaker 1: making us look bad. It's your goal. You set your goals,
• 14:46
  Speaker 1: you create your relationship and you win with it. You're
• 14:49
  Speaker 1: not going home with these people who are complaining, You're
• 14:52
  Speaker 1: not sleeping in the bed with these people who are complaining.
• 14:54
  Speaker 1: You have to set the goals that work for you.
• 14:56
  Speaker 1: And that's what I had to learn when I was
• 14:58
  Speaker 1: an IBM and I still care care those values to
• 15:02
  Speaker 1: this day because there's a certain structure that you have
• 15:05
  Speaker 1: to be able to have no matter who you're talking to,
• 15:08
  Speaker 1: no matter whether you meet them at a restaurant, you
• 15:10
  Speaker 1: meet them at the club, you meet the better picnic
• 15:13
  Speaker 1: or are social event, their standards and that's what you're
• 15:16
  Speaker 1: talking about in this book. Your presence matters no matter
• 15:20
  Speaker 1: where you are at.
• 15:21
  Speaker 2: Correct correct, Yeah, one hundred percent. And you know, I
• 15:25
  Speaker 2: interview some content creators as well for the book is
• 15:27
  Speaker 2: of course presence is like huge for them, and yeah,
• 15:30
  Speaker 2: anywhere you go, presence is not about one big moment.
• 15:34
  Speaker 2: It's as I say in the book, it's about those
• 15:37
  Speaker 2: little moments that build up over time, that create an impression,
• 15:40
  Speaker 2: that create your reputation in someone's mind. So the book
• 15:43
  Speaker 2: hopefully is you know, is level setting and not freaking
• 15:47
  Speaker 2: people out like, oh presence, I just have to be
• 15:49
  Speaker 2: like this executive on day one. But here let me
• 15:51
  Speaker 2: build up my presence across all these really different important channels,
• 15:55
  Speaker 2: and over time this will create my overall presence.
• 15:57
  Speaker 1: A book Unforgettable Presence Gets Gain influence and catapult your
• 16:02
  Speaker 1: career by Lorraine K. Lee. I have one from the
• 16:06
  Speaker 1: liner before we get into Moorrow. More questions commanding attention
• 16:10
  Speaker 1: with executive presence.
• 16:13
  Speaker 2: Executive presence is one piece of the presence pie, or
• 16:17
  Speaker 2: presence puzzle, as I like to say. Executive presence has
• 16:20
  Speaker 2: also changed a lot over the years. So there was
• 16:23
  Speaker 2: this really interesting research in Harvard Business Review that showed
• 16:26
  Speaker 2: the difference in how people perceive executive presents or what
• 16:29
  Speaker 2: they thought it was, from twenty twelve to twenty twenty two.
• 16:32
  Speaker 2: And you'll see a lot of new words started appearing
• 16:35
  Speaker 2: in twenty twenty two, for example, authenticity, command, a zoom room,
• 16:40
  Speaker 2: body language, listening to learn. So there are a lot
• 16:44
  Speaker 2: more people centric skills, whereas in twenty twelve, perhaps it
• 16:47
  Speaker 2: was the more stereotypical version of executive presence that we
• 16:50
  Speaker 2: might think about. So I talk about the three c's
• 16:53
  Speaker 2: of modern day executive presence, communication, career, brand and credibility,
• 16:57
  Speaker 2: and so you know, go into more of that in
• 16:59
  Speaker 2: the book. But these are the new new ways I
• 17:02
  Speaker 2: think to exude executive prices.
• 17:03
  Speaker 1: Absolutely, we're not trying to give way the book and
• 17:05
  Speaker 1: this interview. We're trying to tease you so you can
• 17:08
  Speaker 1: go to the book.
• 17:09
  Speaker 3: Please don't go anywhere. We'll be right back with more
• 17:12
  Speaker 3: Money Making Conversations Masterclass. Welcome back to the Money Making
• 17:24
  Speaker 3: Conversations Masterclass, hosted by Rashaan McDonald.
• 17:27
  Speaker 1: Now, there was a couple of things that were sent
• 17:29
  Speaker 1: to me as questions, and you know, as we go
• 17:31
  Speaker 1: through life, you know you look back and go, wow,
• 17:34
  Speaker 1: this is what I should have done differently. And one
• 17:36
  Speaker 1: of the questions that came to me is how you
• 17:38
  Speaker 1: bounce back from getting fired?
• 17:42
  Speaker 2: Spot. Yeah, my layoff happened at the end of twenty
• 17:44
  Speaker 2: twenty two is part of you know tech layoffs happening
• 17:47
  Speaker 2: at the time happening.
• 17:49
  Speaker 1: There's a layoff in a fight. There's two different.
• 17:52
  Speaker 2: Things, two different I mean, some people might say layoff
• 17:55
  Speaker 2: is being fired.
• 17:55
  Speaker 1: It wasn't performance Emotionally, Emotionally, there's a different sature the
• 18:00
  Speaker 1: lanes of justification. You go, you get fired, Yeah, you're
• 18:02
  Speaker 1: like those persons layoff be disappointed in May. Yeah, yeah,
• 18:07
  Speaker 1: because you were doing your job.
• 18:08
  Speaker 2: Sure, sure, Yes. I got laid off at the end
• 18:11
  Speaker 2: of twenty twenty two, and yeah, I mean a little
• 18:14
  Speaker 2: naively was like, oh, is this gonna happen to me?
• 18:17
  Speaker 2: I don't know. I hadn't gotten laid off before because
• 18:19
  Speaker 2: I've been in tech for you know, the past decade
• 18:21
  Speaker 2: and it was a wonderful time in tech. But got
• 18:23
  Speaker 2: laid off and that was really the catalyst for me
• 18:26
  Speaker 2: reaching this whole new level of my career, starting my
• 18:29
  Speaker 2: own business, doing the speaking, writing the book. And So
• 18:32
  Speaker 2: for anyone who's gotten laid off or you know, has
• 18:35
  Speaker 2: experienced this, uh, you know, I want to say that layoffs,
• 18:38
  Speaker 2: as many people say, are a blessing in disguise. I
• 18:40
  Speaker 2: know it doesn't feel like that in the moment, but
• 18:43
  Speaker 2: it was such a Yeah they.
• 18:45
  Speaker 1: Can say that, yeah, okay, no blessing when you get
• 18:48
  Speaker 1: fired or laid off.
• 18:49
  Speaker 2: Okay, yeah, but usually people like it gives them the
• 18:52
  Speaker 2: time to think and to find something better down the line.
• 18:54
  Speaker 2: It doesn't feel like that in the moment, but you know,
• 18:56
  Speaker 2: I didn't feel like that to me in the moment either.
• 18:58
  Speaker 2: But you know, I've come out about strong longer. On
• 19:00
  Speaker 2: the other side, I'm thankful for it. Yeah.
• 19:02
  Speaker 1: Now there's another question that comes about the way the
• 19:06
  Speaker 1: best way is to get promoted, because you have shown
• 19:09
  Speaker 1: the examples of your book at you come in at
• 19:12
  Speaker 1: this level and you already looking at that next wrong
• 19:15
  Speaker 1: talk to us about.
• 19:16
  Speaker 2: It the first thing. I know it sounds so obvious,
• 19:19
  Speaker 2: but you have to make it known that you want
• 19:20
  Speaker 2: to get promoted. I talk about the story in the
• 19:23
  Speaker 2: book my coworker great work, had been at the company
• 19:26
  Speaker 2: for a while, hadn't gotten promoted. One day she comes in,
• 19:28
  Speaker 2: She's promoted. I'm like, oh, my gosh, like, what happened.
• 19:30
  Speaker 2: I'm so happy for you. And she says, oh, I
• 19:33
  Speaker 2: my manager didn't even know I want to get promoted.
• 19:35
  Speaker 2: Once I let him know, then I got it. And
• 19:38
  Speaker 2: so I know it sounds like as an ambitious person,
• 19:40
  Speaker 2: you're like, oh, doesn't everyone want to get promoted? Doesn't
• 19:42
  Speaker 2: my manager know that they don't? Some people don't want
• 19:45
  Speaker 2: to get promoted, they're happy where they are. They have
• 19:47
  Speaker 2: to you have to let them know.
• 19:49
  Speaker 1: And you can't pressure in A supervisor can't pressure you
• 19:53
  Speaker 1: to do something that you're uncomfortable.
• 19:55
  Speaker 2: Don't. Yeah, if you don't feel ready. Yeah, and then
• 19:57
  Speaker 2: and then after that you need to again be really proactive.
• 20:00
  Speaker 2: So it's not during annual review time that you mentioned
• 20:03
  Speaker 2: your promotion that you want to get promoted. You need
• 20:05
  Speaker 2: to start thinking about it like six months at least
• 20:08
  Speaker 2: ahead of time, and making sure you know who's going
• 20:10
  Speaker 2: to be in the promotion room and talk to them
• 20:12
  Speaker 2: and let them know about your goals. Right, There's so
• 20:14
  Speaker 2: many moving pieces that I didn't realize when I wanted
• 20:17
  Speaker 2: to get promoted at LinkedIn. I was like, oh, just
• 20:19
  Speaker 2: my manager just says something and it happens. Right. No,
• 20:22
  Speaker 2: there's like a lot of conversations. They're all putting up
• 20:24
  Speaker 2: their people for promotion. You need to get the right
• 20:27
  Speaker 2: feedback from the right people who have influence. Right. So
• 20:29
  Speaker 2: there's just there's so many moving parts. So it's about intentionality.
• 20:32
  Speaker 2: And then there's additional tips in the book. But yeah, wow, you.
• 20:35
  Speaker 1: Know I've mentioned this story several times on my show
• 20:38
  Speaker 1: about my ivy and experience. So I worked two and
• 20:42
  Speaker 1: a half years, they hired me full time, and then
• 20:44
  Speaker 1: I was hired a long with the two white guys.
• 20:46
  Speaker 1: So I'm just gonna say race because my mind was
• 20:49
  Speaker 1: operating in that coin. And six months later they were
• 20:53
  Speaker 1: buzzing around doing different things, and I was still trapped
• 20:56
  Speaker 1: at my desk, and so I went and stormed into
• 20:59
  Speaker 1: the off for some of my supervisor who had interviewed
• 21:01
  Speaker 1: and brought us all through on board at the same time.
• 21:04
  Speaker 1: And I used to miss an example. I said, you know, hey,
• 21:09
  Speaker 1: what's going on with Sean McDonald And he said, well, Rashan,
• 21:13
  Speaker 1: doing your initial interview, I asked you what you wanted
• 21:16
  Speaker 1: to do, and your statement back to me I wrote
• 21:19
  Speaker 1: it down, was I'll get back with you.
• 21:21
  Speaker 2: Okay.
• 21:22
  Speaker 1: Six months later, Rashan, I'm still waiting for you to
• 21:26
  Speaker 1: get back with me. Now, since you were complaining about
• 21:29
  Speaker 1: those two gentlemen, they had a plan in place when
• 21:32
  Speaker 1: they sat down, they said they want to do this, this, this, this.
• 21:35
  Speaker 1: So since they gave me a plan, I work with
• 21:37
  Speaker 1: their plan and they're doing all the things that they
• 21:39
  Speaker 1: asked to do. Now, ra Sean, what do you want
• 21:42
  Speaker 1: to do? And at that moment, I said, I'm gonna
• 21:44
  Speaker 1: get back with.
• 21:44
  Speaker 2: You when I got.
• 21:47
  Speaker 1: Because again I still came the mad without playing and
• 21:50
  Speaker 1: so and so that's why I really enjoyed reading your
• 21:53
  Speaker 1: book because it was so relatable to a lot of
• 21:56
  Speaker 1: conversations I have on the show motivating people and warming
• 22:00
  Speaker 1: them with action plans and things like that. But it
• 22:03
  Speaker 1: was just my stories. Now we officially have a book
• 22:06
  Speaker 1: called Unforgettable Presence, where a lot of the dialogue that
• 22:10
  Speaker 1: I talk about on the show motivating people, strengthen your values,
• 22:13
  Speaker 1: understanding your presence, you know, being able to communicate your
• 22:17
  Speaker 1: goals and your brand to anybody, and then you can
• 22:22
  Speaker 1: win and this really helps. It's really funny. My wife,
• 22:26
  Speaker 1: she always she always maddened me. It's not mad in
• 22:29
  Speaker 1: the good way because I go into restaurants and they
• 22:31
  Speaker 1: treat me differends. You know. It's always no matter what
• 22:36
  Speaker 1: restaurant I go into, the chef or the owner of
• 22:39
  Speaker 1: the restaurant is going to come to my table. She says, why, Wow,
• 22:43
  Speaker 1: what do you do? I said this presence? I said,
• 22:45
  Speaker 1: when I said, I walk a certain way, I say
• 22:49
  Speaker 1: hello to people, when I come into the room, certain
• 22:52
  Speaker 1: way to matri Die, I just it's just natural things
• 22:55
  Speaker 1: I do. And so when I sit down, people go, okay,
• 23:00
  Speaker 1: want to go speak to that guy? And these are
• 23:02
  Speaker 1: just natural brand presence that I've created over the years.
• 23:05
  Speaker 1: Some people might call it confident cocky. I just call
• 23:10
  Speaker 1: it presents and it's part of your brand. And so
• 23:13
  Speaker 1: because that's part of my brand to walk into a
• 23:16
  Speaker 1: room and I tell people, I generally walk in the
• 23:18
  Speaker 1: room like I own it, and there's nothing wrong with that.
• 23:22
  Speaker 1: And that's called confidence. And that's all believing in yourself
• 23:25
  Speaker 1: and a lot of those values is what you talk
• 23:27
  Speaker 1: about in this book, correct.
• 23:28
  Speaker 2: Yeah, And I love what you said too about how
• 23:31
  Speaker 2: you've cultivated it over the years. Right, that's not going
• 23:33
  Speaker 2: to happen overnight. This takes some time. You have to
• 23:36
  Speaker 2: build trust right, consistent actions, and so yeah, I love
• 23:39
  Speaker 2: that story.
• 23:40
  Speaker 1: It's reality. So it teaches us. I get I get
• 23:44
  Speaker 1: free desserts a lot of time. We went to this
• 23:49
  Speaker 1: new restaurant just the other day and we sat down
• 23:52
  Speaker 1: and got the owner or the manager of the restaurant
• 23:56
  Speaker 1: came over and go, hey, we'd like a free dessert.
• 23:58
  Speaker 1: And she went, wow, what are the seeing And it's
• 24:04
  Speaker 1: just that when I came in, I specifically said hello, hello,
• 24:09
  Speaker 1: my energy levels is always a little bit higher. And
• 24:12
  Speaker 1: when I asked the waiter, waitress or their name and
• 24:16
  Speaker 1: that all those different things, and I always and here's
• 24:19
  Speaker 1: the thing I always say when I sit down, when
• 24:20
  Speaker 1: I go to the restaurant, I'll tell them this is
• 24:23
  Speaker 1: I tell this specifically. I said, like, if you're with me,
• 24:26
  Speaker 1: miss Lee, I go first time, I'm a regular, you
• 24:30
  Speaker 1: know it just that's just my style, and I go, hey,
• 24:33
  Speaker 1: I'm back. This is one of my favorite places. So
• 24:36
  Speaker 1: I will broadcast my intentions about why I'm there. If
• 24:41
  Speaker 1: I bring somebody in, I'll tell them because that's how
• 24:45
  Speaker 1: I naturally do it. Now, if it's promoting people and
• 24:48
  Speaker 1: encouraging people to want to treat me differently in a
• 24:52
  Speaker 1: positive way, I'm winning. Okay, I'm winning and I'm gonna
• 24:55
  Speaker 1: keep winning. But that's what you're talking about.
• 24:57
  Speaker 2: Yeah, that is like so much intention and that is
• 25:01
  Speaker 2: a very common theme. That's that runs throughout the book.
• 25:03
  Speaker 1: Yeah, okay, let's talk about because I want I don't
• 25:06
  Speaker 1: want the use of all my time talking about the experiences.
• 25:09
  Speaker 1: But it's four key sections that will help you strongly
• 25:12
  Speaker 1: build your presence. That's what I want to talk about,
• 25:14
  Speaker 1: not in detail, about these four key presidents that you
• 25:17
  Speaker 1: outlined at the very top of the book. The first
• 25:19
  Speaker 1: one is setting a strong foundation.
• 25:23
  Speaker 2: Yes, so career brand slash mindsets, your virtual presence, your
• 25:28
  Speaker 2: LinkedIn presence. Those are i think unconventional and traditional ways
• 25:32
  Speaker 2: to think about, Oh, this is the foundation of my career.
• 25:35
  Speaker 2: But those things are things that are we, that are
• 25:38
  Speaker 2: we that we are using every day that are so
• 25:41
  Speaker 2: important and so you need to have the foundation before
• 25:43
  Speaker 2: you dive into anything else. And then we have you know,
• 25:47
  Speaker 2: essential essential skills for today's workplace. So a lot of
• 25:50
  Speaker 2: that is communication practices, things that I've seen people make
• 25:54
  Speaker 2: mistakes about. And then we go into leading teams and
• 25:58
  Speaker 2: like thinking more like a manager because my hope is,
• 26:00
  Speaker 2: like you know, people want to get promoted, they want
• 26:02
  Speaker 2: to reach that next level. And then the last section
• 26:04
  Speaker 2: is really okay, now, how do you expand your presence,
• 26:06
  Speaker 2: how do you expand your team's presence, and how do
• 26:08
  Speaker 2: you really get into that executive mindset?
• 26:10
  Speaker 1: Right? So as an individual, but let's talk about somebody
• 26:13
  Speaker 1: who doesn't want that, who doesn't want to supervise, doesn't
• 26:17
  Speaker 1: want to lead. How does your book handle that type
• 26:20
  Speaker 1: of personality?
• 26:21
  Speaker 2: Definitely, someone can still get a lot of takeaways from
• 26:24
  Speaker 2: the book. We don't always have to be managers, but
• 26:26
  Speaker 2: there's a lot of things when you are a manager.
• 26:28
  Speaker 2: That are still great qualities to show when you are
• 26:32
  Speaker 2: an I see individual contributor, contributor for example, being a
• 26:37
  Speaker 2: someone who elevates others and cheers on other teammates. That's great.
• 26:41
  Speaker 2: You're going to be seen as a leader, even if
• 26:43
  Speaker 2: you're not leader by title. It's so important to be
• 26:45
  Speaker 2: seen as a leader at a company because that is
• 26:47
  Speaker 2: still what's going to help you advance and grow.
• 26:50
  Speaker 1: This was the way positive personalities get paid. Yes, let's
• 26:55
  Speaker 1: go to number two. Key skills for the modern workplace.
• 26:59
  Speaker 1: We talked about COVID has shifted and Zoom popped up,
• 27:02
  Speaker 1: and video and television the whole media world changed. Are
• 27:07
  Speaker 1: we saying about that period or you just talk about
• 27:09
  Speaker 1: the last ten fifteen years as the modern workplace?
• 27:12
  Speaker 2: It's generally I do you know, talk a lot about
• 27:15
  Speaker 2: virtual communication, virtual presentations I think are super super critical
• 27:19
  Speaker 2: and people are still not doing them in the ideal way.
• 27:22
  Speaker 2: So that's definitely a chapter there.
• 27:23
  Speaker 1: What's the wrong way? Don't want to help myself out,
• 27:26
  Speaker 1: don't need to put makeup on what's going on now?
• 27:27
  Speaker 2: No, it's it's the start. It's the way you create
• 27:29
  Speaker 2: the content and the way that you deliver the content.
• 27:31
  Speaker 2: A lot of people are pouring over in person to
• 27:34
  Speaker 2: virtual and not making any changes. But virtual, there are
• 27:36
  Speaker 2: some nuances and things that you have to adjust in
• 27:39
  Speaker 2: order to make it suited for virtual environments.
• 27:42
  Speaker 1: Right, And there's also let's talk about that virtual environment
• 27:45
  Speaker 1: because you know all the people use these little virtual
• 27:48
  Speaker 1: or three D looks behind them. Are they are virtual
• 27:53
  Speaker 1: backgrounds or they or you see the real backgrounds? You're going,
• 27:57
  Speaker 1: what's going on over there? So that's part of the
• 28:00
  Speaker 1: whole precientation? Correct?
• 28:01
  Speaker 2: Oh yeah, yeah, that's that's chapter two. I'm having a
• 28:04
  Speaker 2: strong virtual presence. Yeah, yeah, I say no to the
• 28:07
  Speaker 2: virtual backgrounds ideally, and then also, yeah, curate, curate what's
• 28:10
  Speaker 2: behind you, and no to the.
• 28:12
  Speaker 1: Virtual background, and no to the plain white walls.
• 28:15
  Speaker 2: Please too too. Yeah, a little personality?
• 28:19
  Speaker 1: Yes, good Number three. How to approach career advancement? You
• 28:24
  Speaker 1: an expert your book. I'm gonna tell you this up,
• 28:26
  Speaker 1: ladies and gim when you read this book, read the background.
• 28:29
  Speaker 1: This is I'm sitting across a true go getter. I'm
• 28:32
  Speaker 1: sitting across a person who walks in the door. You
• 28:35
  Speaker 1: sit in a chair, but that's not the chair. She's
• 28:37
  Speaker 1: going to stay in. I love that about you. When
• 28:40
  Speaker 1: I did the background research on you in your book,
• 28:43
  Speaker 1: what what built that in you?
• 28:45
  Speaker 2: What?
• 28:45
  Speaker 1: What?
• 28:45
  Speaker 2: What?
• 28:45
  Speaker 3: What?
• 28:46
  Speaker 1: What? DNA just just just that made you the person
• 28:51
  Speaker 1: you are.
• 28:52
  Speaker 2: I appreciate that. I think it was a lot of
• 28:54
  Speaker 2: trial and error because I did not start off super
• 28:57
  Speaker 2: confident in my career. I was very much like, oh,
• 28:59
  Speaker 2: tell me what to do, do it. But I wasn't proactive.
• 29:01
  Speaker 2: I wasn't super strategic in the way I thought about things,
• 29:04
  Speaker 2: and so lucky to have had many great managers, many
• 29:08
  Speaker 2: great mentors. And then also that period of self reflection
• 29:11
  Speaker 2: after I left LinkedIn like what went wrong? What could
• 29:13
  Speaker 2: I have done differently? That really allowed me to grow
• 29:18
  Speaker 2: a lot faster build my confidence. And then with every
• 29:20
  Speaker 2: sort of career move that I made, the confidence grew exponentially.
• 29:25
  Speaker 2: So again, this is not an overnight thing. It took
• 29:27
  Speaker 2: time and a willingness to want to learn and to
• 29:30
  Speaker 2: do it.
• 29:30
  Speaker 1: Cool a last one because I don't want to keep you.
• 29:33
  Speaker 1: You know, I can keep going because you're such a
• 29:35
  Speaker 1: great interview. What's need to be? What need to be
• 29:40
  Speaker 1: an unforgettable leader and manager?
• 29:44
  Speaker 2: I think first and foremost, you really have to care
• 29:46
  Speaker 2: about leading people because a lot of people they want
• 29:50
  Speaker 2: to become a manager because it means they're going to
• 29:51
  Speaker 2: reach that next level. But you actually have to care
• 29:54
  Speaker 2: about the development of your people, helping them grow, and
• 29:57
  Speaker 2: I think that's such an essential piece to being a
• 30:00
  Speaker 2: really strong manager. And then building out your team's presence,
• 30:04
  Speaker 2: teaching them how to advocate for themselves. You also being
• 30:07
  Speaker 2: the voice for them when they're not in the room.
• 30:09
  Speaker 2: I think those are all fantastic ways to become unforgettable
• 30:13
  Speaker 2: to your peers and also to your team who you're supporting.
• 30:16
  Speaker 1: She's the one and only Lorraine Klee Unforgettable Presence, Get seen, Gain, influenced,
• 30:22
  Speaker 1: and cateaborty career tell us about your Is it only
• 30:25
  Speaker 1: on LinkedIn that we can find you?
• 30:27
  Speaker 2: You can find me on LinkedIn. You can find me
• 30:30
  Speaker 2: on my weekly newsletter Career Bites, Bye sized tips to
• 30:32
  Speaker 2: supercharge your career in three minutes or less. And then
• 30:35
  Speaker 2: I also have many many LinkedIn learning courses that you
• 30:37
  Speaker 2: can watch.
• 30:38
  Speaker 1: Just talk about it. Before I didn't know about the newsletter.
• 30:41
  Speaker 1: Tell us how do you just submit your email address?
• 30:45
  Speaker 2: Yes?
• 30:46
  Speaker 1: Where can we go?
• 30:47
  Speaker 2: Lorraine Klee dot com slash subscribe Okay.
• 30:49
  Speaker 1: See I just got it. I need a manager. I
• 30:52
  Speaker 1: gotta full of these vital information out you. But thank
• 30:55
  Speaker 1: you for govering on money Making. It's been a wonderful journey.
• 30:59
  Speaker 1: They really do comment to a lot of things I
• 31:01
  Speaker 1: sell on the show, but in your words, and I
• 31:03
  Speaker 1: think that's wonderful. I feel that's one.
• 31:05
  Speaker 2: Yeah, thank you so much.
• 31:06
  Speaker 1: This has been another edition of money Making Conversation Masterclass
• 31:10
  Speaker 1: posted by me Rushaun McDonald. Thank you to our guests
• 31:13
  Speaker 1: on the show today and thank you o listening to
• 31:16
  Speaker 1: audience now. If you want to listen to any episode
• 31:18
  Speaker 1: I want to be a guest on the show, visit
• 31:20
  Speaker 1: Moneymaking Conversations dot com. Our social media handle is money
• 31:24
  Speaker 1: Making Conversation. Join us next week and remember to always
• 31:28
  Speaker 1: leave with your gifts. Keep winning.