410: Building a bookstore for the little guys (with Fleur Hull)

How to Write for a Living · Jun 14, 2026 · 54m

Season 4, episode 10 is here!Fleur Hull has spent years working with authors on the hardest part of writing a book (which is everything that happens after you finish it!). She built the Substack Bookstore because she kept watching good books disappear without readers, and she decided to do something about it. This was a really good one.What we covered:- How Fleur went from losing her job during COVID to launching a podcast, writing a bestselling book, and eventually building one of the most distinctive communities on Substack.- Why she believes authors should think about their audience before…