No. 80: Luxury is cosplaying as novelty. The queue knows it.

The Pattern · May 15, 2026 · 4m

Culture Pulse: 74. Luxury isn't selling objects anymore. It's selling encounters. The Royal Pop, On's robot, Margiela's Scentsorium all run the same play. The Pattern, 15 May. Read the full edition: https://thepattern.media/editions/2026-05-15.html