Episode 181: The Business of Expertise with David C. Baker

Build a Better Agency Podcast · Mar 25, 2019 · 1m

We talk to clients about positioning every single day. We walk them through differentiation strategies. When they don't take our advice, we walk away shaking our heads. However, guess who is lousy at taking our own medicine! I say this all the time, but it bears repeating: Being a generalist is not going to cut it in today's marketplace. Getting clear on your subject-matter expertise – the heart of your differentiation – has never been more important. I don't think there is a way to overstate that point. On episode #181 of Build a Better Agency, I talk with David C. Baker, who has seen it all…