Episode 9: Understanding Programmatic Buying and Real-Time Bidding, with Jay Friedman.

Build a Better Agency Podcast · Dec 9, 2015 · 1m

Jay Friedman is a nationally recognized and accomplished digital media expert, speaker, and author. You will often find him speaking at conferences, writing for lead publications, websites, and books. He recently authored the incredibly well written, information packed 7th edition of "Thirty Days to PAID Digital Media Expertise." He is, without question, a well-versed expert on digital media and programmatic buying. In 2006, Jay joined Goodway Group to launch the digital division. Now in 2015, Goodway has more than 200 clients across the country. What you'll learn about in this episode…