Latest / The Evolution Partners
E23 | Building a Billion Dollar Cult Brand with Barb De Corti
Barb de Corti is a passionate entrepreneur who has grown her business, ENJO Australia and Santé Skincare, from selling microfibre cloths at expos to achieving over a billion dollars in sales. As an avid learner and advocate for sustainability, she has built a carbon-neutral, ethical business committed to fair practices and reducing environmental impact. It has resulted in a cult following for her products over the years. Initially, she aimed to educate consumers on effective, chemical-free cleaning through demonstrations, a novel approach at the time. Although the business experienced rapid…
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